澳洲留学之热门专业-酒管旅管-新东方前途出国

学校名称：昆士兰大学

专业：Master of Tourism, Hotel and Event Management (MTHEM)

分支：事件管理、酒店管理、旅游管理

学制：1.5年/2年

语言要求：雅思6.5， 单项不低于6.0

课程设置：

Part A  Foundation

Part B Core

Part C Capstone

Part D Hotel Management

Part E

Requires permission from the Head of School

TOUR7009  8    Tourism Thesis   旅游论文

TOUR7999  2    Tourism Industry Placement   旅游行业布局

学校名称：莫纳什大学

专业：Master of Tourism

学制：2年

语言要求：雅思6.5，单项不低于6.0

课程设置：

Part A. Foundations for advanced tourism studies (24 points)

Students complete:

a. Unit(s) (12 points) from the following, taken during the first full time equivalent year of study:

Australia in a globalising world  澳大利亚在全球化的世界

Advanced professional writing  高级专业写作

A lonely planet? Travel, culture, power   一个孤独的星球？旅游，文化，权力

Professional development - Career dynamics  职业发展-职业动态

Foundations of marketing  营销基础

Theory and process of buyer behaviour  买方行为理论与过程

Part B. Core master's study (48 points)

a. The following units (24 points):

Tourism industry and marketing  旅游业与市场营销

Applied industry research and practice   应用产业研究与实践

Cultural tourism and events management  文化旅游与事件管理

b. One capstone unit chosen from the following:

Professional internship   专业实习

Contemporary tourism and development in emerging economies  新兴经济体的当代旅游与发展

Research project*  研究项目

Part C. Advanced expertise (24 points)

Students complete either a. or b. below:

a. The following unit/s:

Research thesis (24 points) * or APG5849 Research thesis A (12 points) and APG5850 Research thesis B (12 points)  研究论文

b. Two units (24 points) including the following:

Sustainable tourism development and planning  可持续旅游发展与规划

and one of:

New communication media  信媒体

Doctrines of development  发展学说

Project planning and management in international development  国际开发项目规划与管理

Communications theories and practices  传播理论与实践

Cultural economy  文化经济

Social media marketing   社交媒体营销

Integrated marketing communication   整合营销传播

学校名称：格里菲斯大学

专业: master of business(International Tourism and Hospitality Management)

分支：事件管理、国际旅游和酒店管理、运动管理

学制：2年

语言要求：雅思6.5，单项不低于6.0

课程设置：

Year 1

Students must complete the following courses:

Understanding Research in Tourism and Hospitality, Sport and Events    了解旅游和酒店，体育和活动的研究

Listed Business elective  上市商业选修

Advanced Consumer Decision-Making高级消费决策

Listed Marketing elective    上市营销选修

Managing Financial Resources in Tourism, Event and Sport旅游，活动和体育的财务资源管理

Listed Business elective    上市商业选修

Integrated Marketing Communication  整合营销传播

Measuring Marketing Effectiveness    衡量营销效果

Year 2

Students must complete the following courses:

Tourism and Hospitality Marketing    旅游和酒店营销

Listed Business elective     上市商业选修

Strategic Marketing   战略营销

Branding   品牌

Strategic Management in Tourism, Event and Sport   旅游、活动和体育的战略管理

Listed Business elective   上市商业选修

Market Research     市场调查

Listed Marketing elective   上市营销选修