悉尼大学市场营销本科课程-新东方前途出国

1000-level units of study

Core

MKTG1001
Marketing Principles营销原则

6   

The Intensive July session of this unit is only available to Study Abroad students. All other students should enrol in Semester 1 and Semester 2 sessions.

Intensive July
Semester 1
Semester 2

MKTG1002
Marketing Research营销研究

6   

P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units

Semester 1
Semester 2

2000-level units of study

Core

MKTG2112
Consumer Behaviour

消费者行为

6   

P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units

Semester 1
Semester 2

MKTG2113
Marketing Insights营销洞察

6   

P MKTG1001 and MKTG1002


Refer to the unit of study outline https://www.sydney.edu.au/units

Semester 1

3000-level units of study

Core (major only)

MKTG3600
Marketing in Practice营销实践

6   

A Students are assumed to understand the key principles of marketing knowledge gained from the core units of the major and be able to apply them in various marketing contexts.
P Students commencing from 2018: completion of at least 120 credit points including MKTG1001, MKTG1002, MKTG2112 and MKTG2113. Pre-2018 continuing students: completion of at least 120 credit points including MKTG1001 and MKTG2112 and MKTG2113


Refer to the unit of study outline https://www.sydney.edu.au/units

Semester 1
Semester 2

Selective

MKTG3110
Digital Marketing数字营销

6   

P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units

Semester 1

MKTG3112
Marketing Communications营销传播

6   

P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units

Semester 2

MKTG3114
New Products Marketing新品营销

6   

P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units

Semester 2

MKTG3116
International Marketing国际营销

6   

P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units

Semester 1

MKTG3118
Marketing Strategy and Planning营销策略与规划

6   

P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units

Semester 2

MKTG3120
Building and Managing Brands建立和管理品牌

6   

P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units

Semester 2

MKTG3121
Advertising: Persuasive Principles广告：说服原则

6   

P MKTG1001


Refer to the unit of study outline https://www.sydney.edu.au/units

Semester 1

MKTG3122
Marketing and Sustainable Development营销与可持续发展

6   

P MKTG1001


This unit relates directly to how Marketing relates to implementing the 17 United Nations Sustainable Development Goals such as poverty, climate change, gender equality and hunger (https://sustainabledevelopment.un.org/?menu=1300). The goal is to facilitate the development of responsible marketing leaders

Semester 1

MKTG3400
Industry and Community Project产业与社区项目

6   

A MKTG1001 and MKTG1002 and (MKTG2112 or MKTG2113)
P 72 credit points
N BUSS3110 or ACCT3400 or BANK3400 or CLAW3400 or FINC3400 or IBUS3400 or INFS3400 or QBUS3400 or WORK3400 or WORK3401


Refer to the unit of study outline https://www.sydney.edu.au/units

Intensive February
Intensive July
Semester 1
Semester 2