美国广告学分支专业课程解析-新东方前途出国

　　美国广告学分支专业 

　 　Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.

　　Creative Track: The creative track will prepare students for careers in art direction or copywriting.

　　Thesis Track: The thesis track will prepare students for careers in marketing research or education.

　　美国广告学主要课程内容

　 　综合基础课程：Advertising and Society，Writing for Media Professionals，Principles and Practices of Advertising，Advertising Campaigns 以下是任一方向的课程

　 　管理方向(Management track concentration courses)：Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising

　 　创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)

　 　研究方向(Thesis track concentration courses)：Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track

　　美国广告学研究生职业前景  

　　就业方向：广告设计人员，企划人员，美术指导，广告客户经理，广告销售策划，资深写得可以做到广告创意总监等。

　　就业市场：广告代理公司，传媒业，或者组织机构的市场策划，研究机构等。