新南威尔士大学 公共关系和广告硕士-新东方前途出国

核心课程设置：

一共72学分，包含

Cognate Courses (24 UOC)同源课程

    Advanced Disciplinary Courses (12 - 18 UOC)高级纪律课程

Prescribed Electives (30 - 36 UOC)规定选修课

1. Cognate courses (24 UOC)同源课程，从以下课程选择4门：

    MDIA5000 Understanding Contemporary Med (6 UOC)当代媒体了解

    MDIA5001 Writing for Media (6 UOC)媒体写作

    MDIA5004 Media and Public Relations (6 UOC)媒体和公共关系

    MDIA5006 Feature Writing (6 UOC)特色写作

MDIA5021 Advertising and creativity (6 UOC)广告与创意

    MDIA5022 Corporate communication (6 UOC)公司传播

MDIA5023 Public relations strategy (6 UOC)公共关系战略

MDIA5024 Advertising Strategy (6 UOC)广告策略(

2. Advanced Disciplinary Courses (18 - 24 UOC)高级纪律课程，从下面选择一种类型：

Core Course核心课程

MDIA5028 6 UOC Critical Perspectives in Communication在传播中的关键观点

Practice Path (12 UOC)实践方向

    MDIA5030 Brand Cultures (12 UOC)品牌文化

OR

Research Path (18 UOC)研究方向

    ARTS5100 Research Methods (6 UOC)研究方法

MDIA5008 Media Research Project (12 UOC)媒体研究项目

3.Prescribed electives 

You must take at least 12 UOC, up to a maximum of 30 UOC of the following courses.至少选择2门课，最多选择5门课

    LAWS8139 Law and the Culture Industries (6 UOC)法律与文化产业

LAWS8141 Censorship Contempt & Media (6 UOC)审查藐视和媒体检查

MARK5813 Creativity and Innovation in Marketing (6 UOC)营销创意与创新

MARK5814 Digital Marketing (6 UOC)数字营销活动管理及市场推广

MARK5820 Events Management & Marketing (6 UOC)活动管理及市场推广

MARK5828 Advertising Analytics (6 UOC)广告分析

    MDIA5000 Understanding Contemporary Med (6 UOC)当代媒体了解

    MDIA5001 Writing for Media (6 UOC)媒体写作

    MDIA5002 Broadcast Journalism (6 UOC)广播新闻

    MDIA5003 Online and Mobile Media (6 UOC)在线和移动媒体

    MDIA5004 Media and Public Relations (6 UOC)媒体和公共关系

    MDIA5005 Sports, Media and Culture (6 UOC)体育、媒体和文化

    MDIA5006 Feature Writing (6 UOC)特色写作

    MDIA5007 Media Ethics and Law (6 UOC)媒体道德和法律

    MDIA5011 Professional Media Practices (6 UOC)专业媒体实践

    MDIA5021 Advertising and creativity (6 UOC)广告与创意

    MDIA5022 Corporate communication (6 UOC)公司传播

    MDIA5023 Public relations strategy (6 UOC)公共关系战略

    MDIA5024 Advertising Strategy (6 UOC)广告策略

    MDIA5027 Digital Cultures (6 UOC)数字文化

MDIA5100 Industry Internship (6 UOC)工业实习

SDES9204  Design Studio: Insight, Processes and Communication (6 UOC)设计工作室：洞察、过程和交流