香港科技大学市场学-新东方前途出国

1.1课程设置：

Core Courses (14 credits)

Applied Marketing Research for Managers

Brand Management

Digital Marketing

Global Marketing

Marketing Analytics

Marketing Strategy and Policy

Understanding Consumers

Elective Courses (16 credits)*

AI in Marketing

Big Data Analytics

Business Modeling and Optimization

Customer Relationship Management

Digital and Social Media Strategy

Entrepreneurial Marketing

Luxury Strategy

Marketing Action Learning Project

Marketing Communication

Marketing Strategy Simulation

Operations Management

Pricing Strategy

Retailing

Smart Business Experiments and Causal Inference

Sustainable Marketing

1.2申请要求：建议有G  偏好有工作经验的申请人

1.3学费：HK$340,000