MS Intergrated Marketing和MS pubilic relations
首先,市场营销。市场营销虽然不如金融和会计那么热门,但是每年申请的学生人数还是会有一定数量的增加。由于此专业对申请人的专业背景要求不那么严格,所以越来越多非本科专业的学生申请研究生,加上现在国内的企业对市场营销重视程度越来越高,对相应的市场营销的专业性人才的需求量也越来越大,所以竞争也相对激烈。就目前来说,就业情况:市场营销人员对的主要工作职责是承担市场调查和市场咨询的研究与分析工作,毕业上一般就业领域是:管理岗位、科研类以及技术类的咨询公司,零售贸易、广告或者相关服务性行业等。纯市场营销的硕士很多学校的学制一般是一年,学费会比其他的专业略贵。除了MS marketing,在MBA下面也有marketing的专业方向,不过因为MBA申请难度较大,所以我们通常申请的就是MS marketing。MS marketing目前大部分美国的学校的市场营销专业是同时接受GRE和GMAT的。
其次,MPP/MPA。MPP和MPA也是一个比较热门的学科,公共管理有很多商科的课程,申请人是相关背景的会优先考虑,但是对其他非本科专业的申请人并没有针对性的要求,也因此很多研究生想转专业的学生都会考虑此专业,尤其是本科专业,且本专业成绩中上的学生容易冲击名校,有名校情结的学生也会考虑此专业。就业情况:本专业对应的专业一般是政府部门、或者是非盈利机构(组织)、一些新兴的团体、以及资讯类的公司。就业面相对市场营销较窄。一般是1-2年的时间,费用就是正常的留学费用,比市场营销便宜。申请人除了考TOEFL,还需要考GRE。GRE建议考到315分以上。此专业学科和商科有很多的交叉,所以偶尔也有学校接受GMAT,不过大部分还是以GRE为主。
第三,传媒专业。因为今天所谈的专业会涉及传媒,这里大致说一下传媒的就业领域和前景:传媒的就业领域和前景比较广阔,涉及的行业包括:印刷,教育、政府、酒店、广告、公关、娱乐(电影、电视、电台、音乐)、新闻、艺术、服装及大型企业的市场推广部门等。具体的职能包括的是:市场咨询、活动与广告策划,平面涉及与制作,公关宣传,企业形象包装、品牌推广、营销等等。
基于这样的背景,这几年新兴了一个专业叫整合营销,也就是传媒学院下面的市场营销专业,我们称之为Intergrated Marketing,基于新媒体的整合营销,而我给你建议申请的也就是这个专业,既是在传媒学院下面的,又不仅仅局限于传媒类专业,反而是就业领域更广,就你目前的情况而言,就业前景更广的一个专业。小范老师建议你要多去学校的官方网站查询,不要人云亦云道听途说,这样的数据来源并不能作为标准,我们以纽约大学传媒学院下面的Intergrated Marketing和M.S. in Public Relationsand and Corporate Communication这两个专业的官方介绍可以更详细的了解和对比这两个专业:
MS Intergrated Marketing专业介绍:With the rapid evolution of new technologies and an increasingly sophisticated consumer population, it is crucial for companies and organizations to reach customers in new and innovative ways in order to gain the competitive edge. Jobs are growing in the field of marketing because social networking and new interactive methods of communicating with customers are demanding fresh ideas and new approaches. Competition is high for managerial positions in this field, and earning a master’s degree is one way to help your résumé stand out with recruiters and prospective employers.
The M.S. in Integrated Marketing program at the NYU School of Professional Studies prepares you with the theoretical knowledge, the analytical skills, and the most effective methodologies required to become a leader who is able to implement compelling marketing campaigns, to grow market share, and to increase an organization’s bottom line. Distinctive for the breadth and the depth of topics in which it immerses students, the program provides a strong foundation in finance, campaign management, strategic planning, database management and modeling, digital marketing, and leadership, all of which help you to anticipate and to address the needs of this ever-changing and exciting profession. You can specialize in key areas including: digital marketing, brand management, or marketing analytics.
M.S. in Public Relationsand and Corporate Communication专业介绍:
In this transformative era in which social and other digital media are redefining the world of communication, companies in nearly every industry require coordinated and ongoing public relations campaigns to achieve their goals. Customer experience, online communities, and social networking have created the need for PR professionals with a very different set of skills than those of their predecessors.
For the public relations industry, the greatest challenge today is the dearth of new talent—the demand for PR professionals is growing faster than the talent pool. According to the Public Relations Society of America, spending on public relations increased substantially in 2010, and is forecast to go up to $8.1 billion over the next five years.
That’s why the M.S in Public Relations and Corporate Communication is so critical. Through this program and its innovative curriculum, we are teaching and are graduating high-caliber students who will satisfy the increasing demand for PR professionals. These individuals must be well versed in industry trends and must be able to apply new technology and new methods of communication to develop and to implement effective public relations plans.