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    英国传媒类专业详解

    2017-09-30

    英国的传媒,一直悄悄地渗透在我们的学习生活当中。不知你是不是和同龄人一样,为练习英语而开始接触BBC,就是它拥有着世界上第一座电视台,是西方最大广播机构;《经济学家》、《泰晤士报》《路透社》等期刊报纸都被他们办得世界闻名,连专门报道低俗的八卦报纸消息的《太阳报》,都被它们办成世界“第一小报 ”英国传媒产业的发达程度,一直享誉世界。由此可见,英国的大众传媒业在世界传媒业中所占据的不可替代的位置。也正是因为这个原因,近年来前往英国学习大众传媒专业的国际学生亦日趋增加。

    英语在当今国际交流中处于主导地位,英式英语又因其发音纯正,语法严谨著称,是世界上“最纯正的英语”。能在现代英语的发源地学得一口纯正英语也是很值得的。

    英国的文化创意产业高居世界领先地位,拥有大量的艺术、设计及传媒领域的专家及机构。英国文化创意产业创造的就业甚至要超过金融专业,英国拥有世界上最发达、最广泛的媒体网络,包括八家国家日报、几百份杂志和期刊、五个地面电视台和无数的卫星和数字电视台等。因此,去到英国大学就读创意传媒类课程是很多中国学生的首选。

    英国大学的传媒专业一直十分受欢迎,不仅仅是因为英国传媒产业发达,更是因为英国传媒专业强劲的教学实力。伦敦政治经济学院;伦敦大学国王学院、皇家霍洛威学院;东英吉利大学、拉夫堡大学、谢菲尔德大学等众多名校使英国成为培养国际传媒行业人物的摇篮,而众多强大行业的背景支持,使传媒专业成为英国本土前途最光明的专业之一。

    英语在当今国际交流中处于主导地位,英式英语又因其发音纯正,语法严谨著称,是世界上“最纯正的英语”,再加上英国在国际社会中的独特角色,使得英国的新闻产品跨越和占据了世界传媒版图上的大部分角落,并享有不可撼动的地位。

     

                                            传媒类专业分类                                      

     

    广义的传媒,大致分为三个方向:媒体Media、新闻Journalism和传播Communication

     

    简单地说,媒体和传播专业学的东西比较宽泛,内容可以包括文化、广告、公关等方面的理论性知识。媒体和传播专业学的东西比较宽泛,内容可以包括文化、广告、公关等方面的理论性知识,如大众传媒适合没有专业背景但希望进入传媒领域的学生。媒体和传播专业学习的内容以理论课程为主,包括文化、广告、公关和新闻等方面的知识。

     

    新闻专业学习的就比较具体,新闻专业学习的内容除了新闻方面的理论型课程之外,包括了大量新闻写作、新闻报道的实践型课程。比如International Journalism,国际新闻,要学的除了一些理论知识外,更包括大量的实践:如新闻写作、新闻报道、出镜等。有时还需要学生学习语言及文学、信息传递及社会组织机构,以及人与人之间的或人与组织之间的行为科学方面的专业知识。也有学校设置电影电视等相关专业。建议有相关专业背景或者相关经验的学生申请,新闻专业对学生的语言能力要求也比其他专业略高一些,申请学校有可能会要求学生面试或是递交新闻稿。另外有些学校设置电影电视等相关专业,比如Queen maryUEA等。

     

    面对众多开设传媒专业的英国大学,选择一个适合自己的、更加适合未来发展的大学来学习传媒,需要慎重考虑。

     

    传媒行业可分为:文化娱乐行业、出版行业、广播电视行业、平面媒体行业、网络媒体行业和户外媒体行业。然而,英国大学的传媒类专业并不是按照行业来划分的,而是按照学术范畴来划分的。大致的分类和介绍如下:

     

    媒体研究及创意产业(大众传媒)Media studies & Creative Industries

    这类专业主要通过文化差异、思维方式方面的教育,让学生懂得传媒的基本理论,提高学生在电影电视、平面媒体、通讯机构的实践能力。

    在传媒领域中,大众传媒专业是越来越受到学生青睐的。这个专业不像很多学生认为的是实践课程比较多的专业,大多是纯理论的课程。一般英国大学都开设这方面专业。尽管传媒专业比较强调理论学习,但是越来越多的大学也在强调学生在传媒业中的实习,以及提供足够的机会使学生了解最新的多媒体技术在传媒业中的应用。

      英国的文化创意产业可以说是世界上发展的最好的国家,其领域包含美术馆、画廊、唱片公司、奢侈品管理、文化遗产管理、知识产权、博物馆艺术馆的管理等等,就业面之广,涉猎领域之深可见一斑。

    目前,文化创意产业已经成为中国第三产业中极具潜力的增长点,“十一五”规划纲要特别提出:要加快推动我国文化创意产业发展,加强文化创意产业人才培养和引进工作。因此,学习此专业的同学将会在回国的就业市场上大展宏图。

    比如纽卡斯尔大学的跨文化交流与媒体研究。这个专业具体课程包括全球化, 视觉文化, 传媒和民族的关系, 公民行为和大众传媒的关系, 数字新媒体, 流行音乐, 文化产业的消费政策。虽然看起来比较偏理论,但是辐射面很广,而视野和接触面,对于一个资深媒体人非常重要,而对于本科非传播类专业的同学来说,这个专业可以帮助你弥补本科阶段在理论基础上的不足,快速熟悉传媒的各个领域。

     

    推荐大学:

    伦敦大学国王学院(Kings College London)Cultural & Creative Industries 文化创意产业

     

    传播学与新闻学:Communication and Journalism

    新闻学、传播学无疑是英国传媒领域最实力强劲、最具有代表意义的专业,也是无数学子留学英国的首选。有传媒领域景仰的BBCFINANCIAL TIMES这些强大的行业背景的支持,英国传媒领域毕业的学生无论将来回国就业或者求职于欧洲都是非常有就业市场的。

    英国的新闻学专业,比较强调实践。主要授的课程包括,新闻采访技巧、新闻采编、新闻评论、新闻摄影、节目主持等实用性技巧。学生毕业后就拥有了很强的业务实践能力。因此英国新闻专业的毕业生广受好评。新闻专业对于雅思有很高的要求,一般都在7.0以上。

    单列出来这个专业是因为他的特殊性。通常为培养新闻主播或记者、编辑做准备。新闻有很多具体的方向,比如电视新闻、广播新闻、网络新闻或平面媒体新闻等,对英语的要求比一般传媒专业高,比如谢菲尔德大学的广播新闻需要雅思7.5,每个小分布低于7.5Print Journalism and Magazine Journalism需要雅思7.5,每个小分不低于7.0Web Journalism, Journalism Studies (Web) and Political Communication,雅思需要7.0,写作不低于7.0 。新闻类专业非常出色的大学还有,威斯敏斯特大学、伦敦大学玛丽女王学院和金史密斯学院。

     

    推荐大学:

    谢菲尔德大学(University of Sheffield)MA Magazine Journalism 杂志新闻

    利兹大学(University of Leeds)MA Communications Studies传播研究

    德蒙特福德大学(De Montfort University) International Journalism MA 国际新闻

     

    广告学: Advertising

    在英国,传媒与广告产业是英国政府优先发展的产业之一。媒体与广告产业占整个英国GDP7.2%。英国同时拥有很多世界知名的传媒巨头,如BBC、《泰晤士报》、《金融时报》SKYTV等。很多高校都开设了广告相关课程,广告课程是英国学生最喜欢的三大热门专业之一。

    广告是媒体生存和发展的基础。学生通过学习将掌握广告以及广告行业运作的基本原理和技巧。不过多数的广告专业更强调广告的创意与设计,因此广告专业的学生需要有一定的美术基础。申请时,需要邮寄作品原件。

    推荐大学:

    利兹大学(University of Leeds)Advertising and Marketing MA 广告与营销

    东安格利亚大学(University of East Anglia)Media Economics MA 媒体经济学

    公共关系: Public Relations

    近年来,公关行业的领头羊“蓝色光标”、“奥美”等知名企业,因其丰厚的薪水,使很多名牌大学生产生极大的兴趣,但其严格的录取标准让很多学生望而却步。

      公共关系行业需要应聘学生具有专业的知识背景、系统的理论体系,要了解心理学、营销学、政治学、媒介关系、公关调查等相关知识,这些都需要进行专门的理论学校。

    而英国的大学也因其在此专业的良好口碑而成为留学生争相申请的目标。

      这个专业毕业的学生主要负责机构的对外宣传和联络,类似于英国使馆的文化教育处(British Council)每年对英国的一系列推广活动,或是一些外资公司在中国设立办公室等活动,或一些非盈利组织的宣传都属于此类。这类专业比较强的大学有纽卡斯尔大学、爱丁堡玛格丽特女王大学以及斯特灵大学。

     

    推荐大学:

    纽卡斯尔大学(University of Newcastle)Media and Public Relations MA 媒体和公共关系

    伦敦艺术学院(University of the Arts London)Public Relations MA 公共关系

     

    电影、电视广播、视频及多媒体:Film, TV broadcasting, video, multimedia

    英国电影素来被冠以“深刻的人文关怀”,“深沉的人物内心挖掘”,再冠以骄傲的优雅,含蓄的英式表达和发音,迷倒了一批文艺青年,而英国的电影后期制作更是实力雄厚。

      英国电影后期制作一直为世界最优秀的电影提供着源源不断的资源与创意。很重要的是,有些戏剧理论的研究课程提供剧院、电影和电视行业的工作机会。然而相关科目是需要申请者有一定专业背景的,如数字媒体、编导、导演、影视等等。

    电影分理论性和实践性课程。理论性课程主要是:“Film Studies, Film and Television: theory and culture, Screen and Film Studies”。实践方向就可以看看金史密斯: MA Filmmaking”和皇家霍洛威: MA Feature Film Screenwriting;

    电视学/电视制作:这个方向有理论性和实践性课程的选择。理论性的课程,主要就是:“Television Studies, Film and Television Studies, Television and Screen Studies”,课程内容主要就是欧洲电视历史;电视节目的排期要求等。实践性的课程,在本科阶段,老师会从一些简单的拍摄手法开始,然后在制作一段短小的片段,最后才会制作出一个独立的成品;但是在硕士阶段就不是这样一步一步教,而且老师布置好作业,学生自己独立或者是以小组为单位完成,老师只是给予作品提点建议,如何改进和完善;

      这类专业的代表有电影制片、后期制作等。伯恩茅斯大学、东安格利亚大学、皇家霍洛威学院都有这种专业。这些专业适合在各种媒体领域已经有过一些学习或者实践的同学们来申请。有些学校在申请的时候会明确要求作品集的内容和格式,或者说明会优先录取有相关工作经验的申请者。这类专业在一些艺术类大学里也有设置。

     

    推荐大学:

    皇家霍洛威大学(Royal Holloway, University of London)Producing Film and Television (MA)电影制作与电视

    伦敦大学玛丽皇后学院(Queen Mary-University of London)MA in Film Studies 电影学

    还有一些是最新的分支:媒体管理和媒体经济。

    这类专业更倾向与传媒行业内部的管理与流程改造。通过专业课程的学习,学生将更加了解传媒企业的运作方式和盈利模式。这些专业的毕业生可从事媒体管理和传媒机构管理等工作。同时作为传媒与管理的交叉学科。学生也就机会从事其他行业的管理职位。

     

    想要申请英国排名靠前的传媒专业研究生,对英国要求是非常高的。一般来说,雅思要到达7分,并且大部分学校都会要求听、说、读、写的单项必须达到要求。如果没有达到要求,学生通常需要就读48周的语言课程,才能进入学位课程学习。

                                             传媒类专业优势                                     

     

    纯正的英文环境

    英语在当今国际交流中处于主导地位,英式英语又因其发音纯正,语法严谨著称,是世界上“最纯正的英语”,再加上英国在国际社会中的独特角色,使得英国的新闻产品跨越和占据了世界传媒版图上的大部分角落,并享有不可撼动的地位。

     

    雄厚的行业背景

    有世界最为先进的传媒业,必然就有其强大的传媒教育作为基础。英国有众多综合排名世界领先的高等学府,也有着世界最为优秀的传媒专业,例如伦敦政治经济学院、伦敦大学国王学院、皇家霍洛威学院;东英吉利大学、拉夫堡大学、谢菲尔德大学、威斯敏斯特大学、华威大学、利兹大学等学校的传媒专业都已远赴盛名。众多名校使英国成为培养国际传媒行业领袖的摇篮,而强大的行业背景支持,使传媒专业成为英国本土前途最光明的专业之一。众多名校使英国成为培养国际传媒行业人物的摇篮,而众多强大行业的背景支持,使传媒专业成为英国本土前途最光明的专业之一。

     

    课程设置类型广泛,专业细化

    从留学的角度来说,英国的最具优势的专业就是传媒与商科,其传媒业也一直是领先于其他国家,有着领头羊的地位,无论是传媒领域的工作,还是教育或研究。这也就意味着从大学教育到就业,英国的传媒在世界范围内都有着不可撼动的地位。

    英国众多开设传媒专业的院校,课程设置类型广泛、专业划分细致。

     

    对高素质和应用型人才需求量大,就业前景广阔

    中国是传媒业受众最多的国家,传媒业发展迅速,但在与世界水平的接轨上还存在相当大的差距。调查显示,传媒行业对人才的需求态势主要表现为高端人才、高素质人才及应用型人才的渴求,且要求此类人才英文良好,具有国际化的传媒管理、技术和创新理念,薪酬极富竞争力。因此,在英国学习传媒专业后回国发展的学生竞争优势明显,就业前景也较为广阔。

    国内的传媒行业正处于高速发展的状态,需要大量的传媒人才。报纸、杂志、电视、网络媒体都需要人才。即使是企业,对于传媒人才也是万分渴求。在文化传播,企业公关,外联等工作岗位上,传媒专业的学生比其他专业都更具优势。

     

                                          传媒类专业就业方向                                    

     

      由于所学习的专业课程不尽相同,传媒专业的学生毕业以后的就业方向也有很大不同。

      其一、营销广告类(如广告、市场营销、文化政策、文化研究)

      广告和营销专业的毕业生既可以在政府部门也可以在私人企业从事工作,其从事的工作内容包括消费者营销、销售、品牌经理、广告设计、广告执行、营销咨询等。目前,这类毕业生的专业知识在银行、保险和旅游等行业都起着重要的作用。也有一部分学生在毕业以后进入政府部门、教育机构、文化交流组织等行业任职

      其二、媒体发布类(如桌面发布、媒体产品、电影与媒体研究)

      本专业毕业生将具备专业的创造才能和技能,未来的职业方向包括摄影、编辑、数码编辑、音效处理、互动游戏设计、光盘媒体制作、网络设计等。

      其三、创作表演类(如创造性写作、表演艺术、剧院艺术)

      本专业毕业生将具备专业的创造才能和技能,未来的职业方向包括创造性导演、艺术导演、导演、脚本写作、摄影、编辑等。

      其四、大众传媒类(如大众传媒、公共关系)

      传媒和公关类专业毕业生可以成为一个专业的公关人员,在企业、政府、社区、教育机构、酒店、医疗福利机构、文化交流组织等行业找到理想的工作。与此类专业相关的称呼还有:公共事务、企业事务、消费者关系、投资者关系、雇佣者关系、政府关系、媒体关系、常务处理等。

      其五、新闻类(如传统新闻、网络新闻、新闻摄影)

    新闻类专业学生毕业后,可以进入各大中小型报纸和新闻出版社工作,也可以从事广播、电视媒体的新闻工作。此外,还可以在广告、公关、出版等领域工作。

    对于英语不是第一语言的中国学生而言,由于媒体和传播专业并不需要很强的英语表达能力,选择该专业的学生相对容易找到实习和工作的机会。而对于语言要求很高的新闻专业,中国学生除了在申请时就很难被录取外,毕业以后要找到一份与新闻有关的工作也颇有难度。

     

                                      

    No.28 University of East Anglia(东英格利亚大学)传媒排名第3

    MA Media and International Development

    http://www.uea.ac.uk/study/postgraduate/taught-degree/detail/ma-media-and-international-development

    必修课程:

    Media and international development is a theory module which provides students with theoretical frameworks for critically understanding the broad range of issues relevant to the relationship between media and development. It addresses the fields of development communication, media development and media representations of development as well as considering the relevance of media to conflict and environmental change and the importance of social media. In the School of International Development more people enrolled on this module than any other in both of the last two academic years. It also forms the basis for a forthcoming textbook on media and development.

    Media and Development in Practice provides students with the opportunity to work with one of a range of clients to design, implement and evaluate a media and development related project in the local community. In 2012/13 these clients included Future Radio, BBC Voices, NEAD and YourWorldView. Students also use this opportunity to reflect upon their own professional practice and on the role of media in development. It is taught in collaboration with international creative industry company New Media Networks.

    入学要求:"UK BA (Hons) 2.1 or equivalent

    语言要求:

    IELTS: 6.5 (minimum 6.0 in all components)

    TOEFL: Internet-based score of 88 (minimum 18 listening, 21 speaking, 19 writing and 20 in reading)

    MA Media, Culture and Society

    http://www.uea.ac.uk/study/postgraduate/taught-degree/detail/ma-media-culture-and-society#course-profile

    This MA provides students with an opportunity to study contemporary media from a variety of perspectives and disciplines. The distinctive approach is best revealed in the compulsory module which brings together key aspects of modern media. It looks at the role of media in global citizenship, at media law and economics, and at different media systems. This module provides a foundation to explore in more detail a number of related issues on the rest of the course.

    This is a relatively new MA. It was launched in 2008-2009 and it draws on the University’s international reputation for teaching in media and culture. The MA is fully inter-disciplinary and you will be taught by experts in media law, economics, political communication and identity politics.

    课程结构

    Compulsory Study (100 credits)

    Students must study the following modules for 100 credits:

    Name

    Code

    Credits

         

    MEDIA AND SOCIETY

    PSIPM09Y

    40

    MEDIA, CULTURE AND SOCIETY DISSERTATION

    PSIPM40X

    60

    Option A Study (80 credits)

    Students will select 80 credits from the following modules:

    Students with non-UK first degrees MUST also take PSIPM017 (Studying Media) or obtain a waiver from Course Director.

    Name

    Code

    Credits

    ANALYSING MEDIA DISCOURSES

    PSIPM015

    20

    CREATIVITY AND DEVELOPMENT IN FILM AND TELEVISION PRODUCTION

    FTMFM058

    20

    CURRENT ISSUES IN INTELLECTUAL PROPERTY LAW

    LAW-M622

    20

    ECONOMICS OF THE MASS MEDIA

    ECO-M013

    20

    EFFECTS, AUDIENCES AND THE MEDIA

    FTMFM046

    20

    GLOBALISATION OF INTELLECTUAL PROPERTY LAW

    LAW-M641

    20

    INTERNET LAW AND GOVERNANCE

    LAW-M643

    20

    ISSUES IN MEDIA AND CULTURAL POLITICS

    PSIPM03Y

    20

    JAPANESE MASS MEDIA AND SOCIETY

    HUMJM002

    20

    JOURNALISM: PRACTICE AND ETHICS

    PSIPM031

    20

    MEDIA AND INTERNATIONAL DEVELOPMENT

    DEV-M082

    20

    MEDIA MARKETS AND REGULATION

    LAW-M667

    20

    MEDIA, CULTURE AND POLITICS IN EAST ASIA

    PSIPM044

    20

    NEW MEDIA AND SOCIETY

    PSIPM007

    20

    ONLINE JOURNALISM

    PSIPM027

    20

    POLITICS AND MASS MEDIA

    PSIPM012

    20

    POLITICS AND POPULAR CULTURE

    PSIPM009

    20

    POLITICS AND PUBLIC AFFAIRS

    PSIPM034

    20

    PRACTICAL MEDIA

    PSIPM020

    20

    STUDYING MEDIA

    PSIPM017

    20

    TELEVISION GENRES

    FTMFM073

    20

    THE BIG PICTURE: CONTEMPORARY HOLLYWOOD CINEMA

    FTMFM015

    20

    THE POWER OF DISCOURSE: REPRESENTATION AND INTERACTION

    LCS-ML13

    20

    THE PROTECTION AND MANAGEMENT OF PRIVACY AND REPUTATION

    LAW-M598

    20

    VIDEO PRODUCTION

    FTMFM071

    20

    WOMEN AND FILM

    FTMFM060

    20

     

    入学要求

    UK BA (Hons) 2.1 or equivalent

    语言要求:

    IELTS: 6.5 (minimum 6.0 in all components)

     

     

    No.32 University of Cardiff (卡迪夫大学)专业排名第6

     卡迪夫大学(Cardiff University)的新闻专业比较传统,它侧重于教授相对独立的新闻学内容,与其他科目交叉性并不大。这种课程通常会对申请者的英语水平有相当高的要求。

     ――卡迪夫大学位于英国威尔士的卡迪夫市,是英国主要城市大学之一,其贡献和成就史可追溯到1883年。卡迪夫是威尔士的首府,还是欧洲最活跃、繁荣和安全的城市之一。蜚声世界的研究教学声誉:在最新的英国政府RAE研究排名雄居第七,其中有7个专业列为最高级5*,另有17个专业列为5星级,5星级以上的专业占87%;在近年的教学质量评估中,有21个专业被评为“优等”,获得“优等”专业的总数名列英国大学榜首;其中又以Cardiff商学院、新闻媒体实力尤为雄厚,在最新英国新闻媒体专业排名第3Cardiff大学是英国18所名校联盟“Russell Group”核心成员之一。

    相关专业:

    Journalism, Media And Communications (MA)

    主修课程:

    Module title 

    Introduction to Journalism Studies 

    Mediatised Conflict: The Politics of Conflict Reporting

    Politics of Global Communication   

    Putting Research into Practice I   

    Putting Research into Practice II  

    Project Based Dissertation

     

    Optional modules

    The University is committed to providing a wide range of module options where possible, but please be aware that whilst every effort is made to offer choice this may be limited in certain circumstances. This is due to the fact that some modules have limited numbers of places available, which are allocated on a first-come, first-served basis, while others have minimum student numbers required before they will run, to ensure that an appropriate quality of education can be delivered; some modules require students to have already taken particular subjects, and others are core or required on the programme you are taking. Modules may also be limited due to timetable clashes, and although the University works to minimise disruption to choice, we advise you to seek advice from the relevant School on the module choices available.

     

    学习到的:

    What skills will I practise and develop?

    MA Journalism, Media and Communications provides up-to-date research skills to collect, evaluate, synthesise and interpret qualitative and quantitative data and to carry out original research.

    It equips you with skills in areas such as:

    • Content analysis
    • Interviews
    • Surveys
    • Digital methods
    • Presentation skills
    • The ability to share insights and findings cogently with peers
    • Competence in information search and retrieval
    • Proficiency in both verbal and written modes with respect to reviewing and marshalling academic positions and developing an engaged point of view.

    职业方向:

    Graduates of MA Journalism, Media and Communications are employed in a range of occupations in journalism, media and communication institutions both in the UK and globally, taking on a variety of leading roles. 

    As an academic course focusing on critical analysis, this programme also provides a perfect starting-point for PhD research and prepares students for careers in research institutions, both at university and other public or private institutions

     

    入学要求:

    Suitable for graduates in the humanities and Social Sciences with appropriate disciplinary specialisations.Applicants should possess a higher education degree of at least lower second class honours (2:2), or a non-UK qualification recognised by the University as being equivalent to this. This requirement may be waived for candidates with relevant professional qualifications or experience.

    In addition, applicants whose first language is not English must obtain a British Council IELTS score of at least 7.0, or an equivalent English language qualification. However, applicants with an IELTS score of 6.5 will be considered provided they undertake and successfully complete the University’s ten-week pre-sessional English course.

     

     

    No.18 University of Sussex(苏塞克斯) 专业排名第10

    MA in Digital Documentary

    http://www.sussex.ac.uk/study/pg/2014/taught/4237/30469#course

    必修课程:

    • Documentary Practice
    • Documentary: Theory and History
    • Research and Project Development for Documentary Practice

    选修课程:

    • Activist Media Practice
    • Digital Documentary Dissertation
    • Digital Documentary Project
    • Global News Industries A
    • New Developments in Digital Media 1a
    • New Moving Screens
    • Photography: Documentary, Landscape, Politics

    入学要求:A first- or upper second-class undergraduate honours degree in an appropriate discipline. We also welcome applicants who do not have this academic qualification who are able to demonstrate in their application that they have relevant professional/creative skills and experience.

    语言要求:IELTS 6.5, with not less than 6.5 in Writing and 6.0 in the other sections. Internet TOEFL with 88 overall, with at least 20 in Listening, 20 in Reading, 22 in Speaking and 24 in Writing.

    还有媒体相关的专业:

     

     

     

    No.23 University of Sheffield(谢菲尔德大学)

    谢菲尔德大学位于英格兰第四大中心城市Sheffield市中心,是世界著名的教学研究中心。谢菲尔德大学以其一流的教育及研究成果在英国享有盛誉,共出过5名诺贝尔奖获得者。其杰出的科研成果吸引了来自海内外超过22000名注册在校生,其中包括来自100多个国家的3000多名海外学生。学校在最新世界100强大学中,高居第68位。并在历年的全英大学综合排名中也都名列前茅,教育质量全英第三(官方统计,TQA),科研水平全英第六(官方统计,RAE)。传媒专业更是在最新《泰晤士报》专业排名中雄居第1。谢菲尔德大学新闻系教广播专业的老师都是很有实践经验的,有些是在BBC曾经从事新闻工作多年的, 他们因此和当地电台保持良好的联系。

    相关专业:

    MSc Creative and Cultural Industries Management

    主修课程:

    Core modules

    • Introduction to the Creative and Cultural Industries
    • Critical Theories and Concepts in the Cultural and Creative Industries
    • Cultural Marketing
    • Accounting and Financial Management
    • Research Methods
    • Managing Museums and Cultural Heritage Sites
    • Fundraising Management: sponsorship, philanthropy and the state
    • Managing Creative Brands
    • Managing Festivals, Events and Creative Performances
    • Dissertation

    Examples of optional modules

    One of the following:

    • Arts Fairs, Festivals and Exhibitions
    • Heritage, Place and Community
    • Music Management Environments

     

    入学要求:

    Minimum 2:1 or an approved professional qualification.

    English language requirements

    Overall IELTS grade of 6.5 with a minimum of 6.0 in all components.

     

     

    纽卡斯尔大学

    Arts, Business and Creativity MA

    这个专业和你的匹配特别的高 可以重点了解一下

    主修课程:

    Compulsory modules

    You will take the following compulsory modules:

     

    MCH8028 Arts as Enterprise - Freelancing in Arts and Culture 1

    MCH8029 Arts as Enterprise - Freelancing in Arts and Culture 2

    NBS8033 Business Enterprise for Postgraduate Students

    NBS8035 Understanding and Managing Creativity

    NBS8062 Research Methods (ICE/ABC/E-Business)

    NBS8241 Arts, Business, Creativity Extended Project (Dissertation)

    NBS8601 Understanding and Managing Creative Enterprises

     

    Module changes

    Modules change annually to take account of:

     

    changing staff expertise

    developments in the discipline

    the requirements of external bodies and partners

    student feedback.

     

    入学要求:

    2:1 honours degree, or international equivalent, preferably in any subject which provides a basis for involvement in the creative industries, such as:

    • media
    • design
    • fine arts
    • music or music technology
    • film
    • photography
    • creative writing
    • computer graphics
    • acting

    IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills)

     

    职业方向:

    Career focus

    Key decision makers within business and government recognise the vital importance of the creative industries and the creative business sector in regeneration and the economic growth of regions and whole nations. Graduates in this field are very much in demand.

    Graduates from the course have undertaken various roles including:

    ·         Art Director

    ·         Art Manager

    ·         Marketing Manager

    ·         Entrepreneur

    ·         Social and Digital Marketing Manager

     

    Innovation, Creativity and Entrepreneurship MSc

    主修课程:

    Compulsory modules

    Module changes

    Modules change annually to take account of:

    • changing staff expertise
    • developments in the discipline
    • the requirements of external bodies and partners
    • student feedback.

     

    入学要求:

    A 2:1 honours degree, or international equivalent, or a postgraduate/higher degree.

     

    We will also consider your application on an individual basis if you have lower or non-standard qualifications.

     

    IELTS 6.5 overall (with a minimum of 6.0 in all sub-skills)

     

    职业方向:

    Career focus

    Graduates from this course have undertaken various roles, within established firms and start-up enterprises, including:

    • Innovation Manager
    • Managing Director
    • Marketing Manager
    • Business Consultant
    • Project Manager

     

    利兹大学

    Culture, Creativity and Entrepreneurship MA

    主修课程:

    COMPULSORY MODULES

    ·         Research Project60 credits

    ·         Theoretical Perspectives: Culture, Creativity and Entrepreneurship30 credits

    ·         Research Perspectives (Culture, Creativity, Entrepreneurship)30 credits

    OPTIONAL MODULES

    ·         Individual Project30 credits

    ·         Creative Work30 credits

    ·         Performance and Collaborative Enterprise30 credits

    ·         Arts Management and Cultural Leadership30 credits

    ·         Cultural Policy: Models and Debates30 credits

    ·         Critical Debates in Culture and Place30 credits

    ·         Enterprise and Consultancy Practice30 credits

    ·         Audience Engagement and Impact30 credits

    入学要求:

    A bachelor degree with a 2:1 (hons).

    If you don’t have this qualification, we may consider your application if you can demonstrate significant relevant industry experience.

     

    We accept a range of international equivalent qualifications. For more information contact the School of Performance and Cultural Industries admissions team.

     

    English language requirements

    IELTS 6.5 overall, with no less than 6.0 in any component.

     

    职业方向:

    You’ll gain a variety of in-depth subject knowledge from this programme, as well as valuable transferable skills such as cultural and social awareness, research, analysis and communication.

     

    Graduates have pursued a range of careers that reflect this diversity. They’ve joined international consultancy firms and social enterprises as research associates, become project managers in arts and cultural organisations or worked as policy managers and advisers within cultural policy bodies. Others have gone on to work in public policy, urban regeneration, community development, teaching and more – and some have also set up their own businesses, either during or soon after the programme.

     

    Many other graduates have continued with their research and progressed to PhD study.

     

     

    伦敦国王学院

    Cultural & Creative Industries MA

    主要课程:

    Required Modules

    Contested Culture: Formations (20 Credits)

    Analysing the Cultural and Creative Industries (20 Credits)

    Research Approaches (20 Credits)

     

    Choose one of the following:

    Dissertation (MA Cultural and Creative Industries) (60 Credits)

    OR

    Arts-based research Project (60 Credits)

    If you are a part-time student, you will take the first three modules in your first year, along with 40 credits from our list of optional modules (below). In your second year, you will choose either to take the Dissertation or Arts-based Research Project modules, along with 40 further credits of optional modules.

     

    Optional Modules

    Choose three modules (totalling 60 credits) from a range of options that typically include:

     

    Aesthetic Economy and Aesthetic Markets (20 credits)

    Art and Globalisation (20 credits)

    Creatives: Working in the Cultural Industries (20 credits)

    Cultural and Creative Industries in China (20 credits)

    Cultural Management in Small Arts and Cultural Organizations (20 credits)

    Cultural Markets (20 credits)

    Cultural Memory (20 credits)

    Cultural Policy (20 credits)

    Culture and the City (20 credits)

    Culture: Conflict, Diplomacy and International Relations (20 credits)

    Cultures of Technologies (20 credits)

    Digital Media Production Cultures (20 credits)

    Entertainment Industries (20 credits)

    Entrepreneurial Opportunity: Arts and Culture (20 credits)

    Fashion, Culture and Society (20 credits)

    Film and American Culture (20 credits)

    Gender, Media and Culture (20 credits)

    Inside Today’s Museum (20 credits)

    International Heritage and Cultural Tourism (20 credits)

    Media, Culture and Ethnicity (20 credits)

    Museum Curating Now (20 credits)

    Music and American Culture (20 credits)

    Towards Tomorrow’s Museum (20 credits)

    Transnational Screen Production (20 credits)

    Visual Culture (20 credits)

    You may choose 20 Credits of modules from the Faculty of Arts and Humanities and the Modern Language Centre, subject to approvals

     

    入学要求:

    Bachelor’s degree with 2:1 honours (or overseas equivalent) in any discipline. For those returning to study, evidence of appropriate experience will be required. 

    Create a new piece of writing specifically for your application这个是要求申请者自己写一个写作样本,学校会命题 每年都不同下面这个是今年的命题 了解一下

    The piece of writing you should submit must address ONE of the following options, and should be 2,000 words in length:

    1. Write a reflective piece about an issue pertinent to the cultural and creative industries

    2. Should governments subsidise the arts? Explain your answer using relevant examples to illustrate your points

    Your essay will demonstrate your ability to:

    - Investigate the topic/question

    - Source apposite material

    - Undertake original research

    - Construct a coherent argument

    Use appropriate evidence and source material to support your arguments, such as textbooks, journal articles, newspaper articles and internet sources. Please include AT LEAST five sources. Ensure that you cite these using the Harvard referencing system and provide a full bibliography at the end of your essay.

    雅思要求:7.0 overall with a minimum of 6.5 in each skill

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