英国留学:英国市场传销专业课程设置
Core Modules
Advertising and Sales Promotion (10 credits)
Contemporary Issues in Strategic Marketing (20 credits)
Direct and Interactive Marketing (10 credits)
Marketing Analytics (20 credits)
Marketing Communications (20 credits)
PR and Media Skills (10 credits)
Research Dissertation (60 credits)
Optional modules
Choose 30 credits from the following:
Business to Business Relationships (10 credits)
Consultancy Skills and Practice (20 credits)
Marketing Communications (10 credits)
Product and Innovation Management (10 credits)
Retail Marketing (10 credits)
Services Marketing (10 credits)
Strategic Brand Management (10 credits)
Strategic Environmental Sustainability (10 credits)