Required courses (24 credits)必修课
Business foundations (6 credits)
· Business Communication
· Business Leadership and Human Values
· Statistical Analysis
Functional core (10 credits)
· Consumer Behavior
· Marketing Management
· Marketing Research
· Social Media Analytics
· Strategic Market Intelligence
STEM courses (8 credits)
· Customer Analytics
· Data Analytics
· Marketing Strategy
· Pricing Analysis
Electives (12 credits)选修课
Students choose 6 courses from the following:
· Accounting and Financial Reporting
· Advanced Behavioral Marketing
· Branding and Marketing Communications
· Business Law
· Business-to-Business Marketing and Channel Strategy
· Customer Relationship Management
· Designing Experiments
· Integrated Digital Marketing
· New Product Development
· Python for Data Analysis
· Retail Analytics
· Sales Force Management
· One Carey elective of your choice
Graduates of this program work in a variety of industries including technology, manufacturing, media and entertainment, real estate, and health care. Here are just a few organizations where program alumni are making an impact.
Companies (sample)公司
· Baltimore Jazz Alliance
· Bloomberg
· Children’s Hospital of Philadelphia
· IBM
· Johnson & Johnson
· Kraft Heinz
· Lenovo
· L’Oreal
· MARS
· Medifast
· Nestle
· Proctor & Gamble (P&G)
· Tiffany & Co.
· Unilever
· World Financial Group
Titles (sample):岗位
· Account Supervisor
· Board Development Specialist
· Business Development
· Data Analyst
· Digital Marketing Manager
· Marketing Director
· Marketing Manager
· Product Manager
· Research Analyst
· Sales and Marketing Executive
· Senior Product Manager
