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官方小程序
官方公众号
官方微博
百家号
在线时间：7*24小时
考虑到全球范围内开展业务的步伐加快，有竞争力的营销专业人员必须了解适当的定量和定性营销方法，以获得消费者的见解。为建立未来市场营销所需的专业知识和技能提供了基础，该项目为STEM，专注于市场分析，培养对市场理论，分析和实际应用的更深入理解的技能。
课程设置（总计36-credit）
Required courses (24 credits)必修课
Business foundations (6 credits)
· Business Communication
· Business Leadership and Human Values
· Statistical Analysis
Functional core (10 credits)
· Consumer Behavior
· Marketing Management
· Marketing Research
· Social Media Analytics
· Strategic Market Intelligence
STEM courses (8 credits)
· Customer Analytics
· Data Analytics
· Marketing Strategy
· Pricing Analysis
Electives (12 credits)选修课
Students choose 6 courses from the following:
· Accounting and Financial Reporting
· Advanced Behavioral Marketing
· Branding and Marketing Communications
· Business Law
· Business-to-Business Marketing and Channel Strategy
· Customer Relationship Management
· Designing Experiments
· Integrated Digital Marketing
· New Product Development
· Python for Data Analysis
· Retail Analytics
· Sales Force Management
· One Carey elective of your choice
未来就业方向
Graduates of this program work in a variety of industries including technology, manufacturing, media and entertainment, real estate, and health care. Here are just a few organizations where program alumni are making an impact.
Companies (sample)公司
· Baltimore Jazz Alliance
· Bloomberg
· Children’s Hospital of Philadelphia
· IBM
· Johnson & Johnson
· Kraft Heinz
· Lenovo
· L’Oreal
· MARS
· Medifast
· Nestle
· Proctor & Gamble (P&G)
· Tiffany & Co.
· Unilever
· World Financial Group
Titles (sample):岗位
· Account Supervisor
· Board Development Specialist
· Business Development
· Data Analyst
· Digital Marketing Manager
· Marketing Director
· Marketing Manager
· Product Manager
· Research Analyst
· Sales and Marketing Executive
· Senior Product Manager
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