【市场营销/战略】
学科介绍
市场营销是一门科学性和艺术性兼备的应用型学科，是建立在经济科学、行为科学、现代管理理论基础之上的综合性应用科学，研究以满足消费者需求为中心的企业市场营销活动及其规律性，具有全程性、综合性、实践性的特点，是管理类各专业的必修课，同时还是人文、哲学、社会科学等专业的重要课程。在英国，市场营销专业方向一般都可以接受转专业背景学生申请，但有些是有特殊要求的，常见的分两类：一类是要求有专业背景的申请者如市场分析专业就要求要有quantitative的背景。另一类是标有“非商科专业背景申请者”（for non-business graduates）。所以在选择申请的时候，请务必要注意申请要求。
南安普顿大学（University of Southampton）MSc Marketing Analytics
（ involving some quantitative study ）
核心课程设置
l Report Writing Skills
l Essay Writing Skills
l Presentation Skills
l Marketing in the 21st Century
l Quantitative Methods
l Analytic Methods
l Multivariate Statistics for Data Mining
l Customer Insight
选修课程设置
l Credit Scoring and Data Mining
l Negotiation Skills
l SAS Software for Data Analysis and Modelling
l Web Analytics
l Advanced Analytics Methods
l Collection Methods
l Qualitative Methods
入学要求
First or upper second class honours degree involving some quantitative study (mathematics not essential) from a UK university or equivalent overseas/ professional qualification in an appropriate subject. IELTS: with overall score of 6.5 with 6.0 in other components.
拉夫堡大学（Loughborough University）Marketing and Management
（for non-business graduates）
核心课程设置
l Human Resource Management
l Marketing Management
l Accounting and Financial Management
l Market Research Methods
l Business Analysis
l Marketing Strategy and Planning
l International Marketing
选修课程设置
l Enterprise Resource Planning
l Business Forecasting
l Small Business and Entrepreneurship
l Advertising and Consumer Behaviour
l Retail Management
l Work Psychology
l International and Cross-Cultural Management
l International Business Environment
l Strategic Management
l Marketing Analysis
入学要求
Minimum lower second class honours degree in a non-business field from a UK university or equivalent overseas qualifications recognised by Loughborough University. Not intended for business graduates. IELTS: with overall score of 6.5 with 6.0 in other components.
就业前景
市场营销毕业生可以从事市场调研、营销策划、广告策划、市场开发、营销管理、推销服务和教学科 研等工作。市场营销人员是各个企业、特别是大型企业不可缺少的人才。根据我国有关资料统计，国企业界自办或协办的人才交流会约两千多场次，而每一次的人才交流会上，市场营销人员都是最受欢迎、最供不应求的人才。市场营销专业可以就业的岗位有：
l 企业的销售部门的业务员或主管岗位
l 零售企业或批发企业的促销员、推销员等岗位;
l 企业营销部门的市场调查、信息统计、售后服务等岗位；
l 企业的营销策划、市场预测人员;
l 各类咨询公司的相关岗位.
