美国社科专业之公共关系
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专家指南

时间:2020-05-30

 公共关系(Public Relations)是一门学习如何帮助组织或个人运用各种传媒手段在社会公众中树立起良好的形象与声誉,以取得理解、支持和合作的专业,属于传播学的一个分支。*(1)

选校分析

建议申请者在选校时考虑以下因素再做决定:

(1)该校的公关专业得到美国新闻与大众传播教育认证协会(Accrediting Council on Education in Journalism and Mass Communications)的认证了吗?

(2)该校公关专业设有实习项目吗,方便参加吗?

(3)该校的公关专业偏向理论还是实践吗?

专业评价

It Helps To Be...A strategic thinker who likes to write and to socialize. After graduation, you’ll do a lot of meeting and greeting while you calculate your next move.

典型课程列表

公共广播与文化

Public Broadcast and Culture

广告与社会

Advertising and Society

媒体管理

Media Management

通信原理

Communication Theory

报告学

Reporting

公共关系写作

Writing for Public Relations

公关活动

Public Relations Campaigns

新闻摄影

Photojournalism

刊物设计

Publication Design

商务写作

Business Writing

时事通讯出版

Newsletter Publication

录像

Videography

战略规划

Strategic Planning

公共关系职业道德

Public Relations Ethics

*(6)

注:课程列表为本科专业课程列表。

心理准备

你准备好了吗?——

  • Take on a senior project, for example, developing and implementing a PR campaign
  • Put together a portfolio
  • Study speech writing
  • Master the tools of image management
  • Plan a media campaign
  • Practice writing press releases
  • Learn what it takes to get the word out

参考资料:

(1) Major: Public Relations College Board

(2) Public Relations Specialists US Bureau of Labor Statistics

(3) Broadcast News Analysts US Bureau of Labor Statistics

(4) Reporters and Correspondents US Bureau of Labor Statistics

(5) Public Relations and Fundraising Managers US Bureau of Labor Statistics

(6) Major: Public Relations Princeton Review

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美国社科专业之公共关系
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 公共关系(Public Relations)是一门学习如何帮助组织或个人运用各种传媒手段在社会公众中树立起良好的形象与声誉,以取得理解、支持和合作的专业,属于传播学的一个分支。*(1)

选校分析

建议申请者在选校时考虑以下因素再做决定:

(1)该校的公关专业得到美国新闻与大众传播教育认证协会(Accrediting Council on Education in Journalism and Mass Communications)的认证了吗?

(2)该校公关专业设有实习项目吗,方便参加吗?

(3)该校的公关专业偏向理论还是实践吗?

专业评价

It Helps To Be...A strategic thinker who likes to write and to socialize. After graduation, you’ll do a lot of meeting and greeting while you calculate your next move.

典型课程列表

公共广播与文化

Public Broadcast and Culture

广告与社会

Advertising and Society

媒体管理

Media Management

通信原理

Communication Theory

报告学

Reporting

公共关系写作

Writing for Public Relations

公关活动

Public Relations Campaigns

新闻摄影

Photojournalism

刊物设计

Publication Design

商务写作

Business Writing

时事通讯出版

Newsletter Publication

录像

Videography

战略规划

Strategic Planning

公共关系职业道德

Public Relations Ethics

*(6)

注:课程列表为本科专业课程列表。

心理准备

你准备好了吗?——

  • Take on a senior project, for example, developing and implementing a PR campaign
  • Put together a portfolio
  • Study speech writing
  • Master the tools of image management
  • Plan a media campaign
  • Practice writing press releases
  • Learn what it takes to get the word out

参考资料:

(1) Major: Public Relations College Board

(2) Public Relations Specialists US Bureau of Labor Statistics

(3) Broadcast News Analysts US Bureau of Labor Statistics

(4) Reporters and Correspondents US Bureau of Labor Statistics

(5) Public Relations and Fundraising Managers US Bureau of Labor Statistics

(6) Major: Public Relations Princeton Review

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