Three Colombian companies selected to host MIT Sloan Global Entrepreneurship Lab projects
三家哥伦比亚公司被选中主办麻省理工学院斯隆全球创业实验室项目
Jan 15, 2020
2020年1月15日
Now in its 20th year, ‘G-Lab’ helps to promote entrepreneurship across Colombia
“G-Lab”已经成立20年了，它有助于促进哥伦比亚各地的创业精神
Cambridge, Mass., January 15, 2020— They are three Colombian companies poised to expand locally and globally and are interested in exploring how best to take that next significant step. Now, Imaginamos, Vueltap and Zinobe have been selected to host Global Entrepreneurship Laboratory (G-LAB) projects in collaboration with the MIT Sloan School of Management, founder of the international entrepreneurial program. The companies were chosen based on their business models, growth potential, and successes to date.
马萨诸塞州剑桥市，2020年1月15日-他们是三家哥伦比亚公司，准备在当地和全球扩张，并有兴趣探索如何最好地采取下一个重要步骤。现在，Imaginamos、Vueltap和Zinobe被选中与麻省理工学院斯隆管理学院（MIT Sloan School of Management）合作主办全球创业实验室（G-LAB）项目，该学院是国际创业项目的创始人。这些公司是根据他们的商业模式、增长潜力和迄今为止的成功而选择的。
Teams of MBA students from MIT Sloan—one of the world’s top-ranked business schools—will be working on-site in Colombia throughout January to provide them with high-impact insight and analysis.
麻省理工学院斯隆商学院（MIT-Sloan）的MBA学生团队是全球排名最高的商学院之一，今年1月，他们将在哥伦比亚进行现场工作，为他们提供高影响力的洞察力和分析。
This year marks G-Lab’s 20th anniversary. Since 2000, nearly 2,500 MIT Sloan G-Lab students have worked with host companies on 650 projects at 482 startups in emerging and frontier markets in more than 50 countries. To date, approximately 20 G-Lab projects have been hosted in startups and companies across Colombia.
今年是G-Lab成立20周年。自2000以来，近2500名麻省理工学院斯隆G-Lab的学生在50多个国家的新兴市场和前沿市场的482家初创公司与东道主公司合作，参与了650个项目。到目前为止，大约20个G-LAB项目已经在哥伦比亚的初创公司和公司托管。
When determining project scope, host companies draw from a broad spectrum of business challenges such as growth, new market entry, pricing, marketing, benchmarking, fundraising, and financial strategy. G-Lab strongly emphasizes concrete “leave-behinds” as a primary component of the teams’ project deliverables. In the process, the MBA students gain real-world experience in creating, developing and running young enterprises with diverse economic infrastructures as well as thinking about the role of politics, culture, and other non-economic variables.
在确定项目范围时，东道主公司从广泛的业务挑战中汲取经验，如增长、新市场进入、定价、营销、基准、筹资和财务战略。G-Lab强烈强调具体的“落后”是团队项目交付成果的主要组成部分。在这个过程中，MBA学生获得了创造、发展和经营具有多样化经济基础设施的年轻企业的现实经验，以及思考政治、文化和其他非经济变量的作用。
Meet the Companies
会见公司
Imaginamos, a technological consulting firm headquartered in Bogotá, guides clients in strategic business planning, technological development, ICT development, and digital growth. MIT Sloan students will be working on new market entry and strategic growth strategies around three new services: The Imaginamos Startup Campus, Imaginamos Technology Boost, and Imaginamos Academy.
Imaginamos是一家总部位于波哥大的技术咨询公司，为客户提供战略业务规划、技术开发、ICT开发和数字增长方面的指导。麻省理工学院斯隆分校的学生将围绕三项新服务：Imaginamos创业园区、Imaginamos技术促进和Imaginamos学院，研究新的市场进入和战略增长战略。
Vueltap is a shipping, logistics and express courier based in Bogotá, with operations in Medellin and Cali, that provides messengers available throughout the city to make clients’ deliveries at the best price possible through its web and mobile platforms. With Vueltap’s rapid expansion across Colombia, MIT students will be working on expansion strategies along with pricing and optimizing control of inventories and fulfillment times in their new Dark Stores, which are fulfillment center allies to blue chip companies with warehouses outside of Bogotá.
Vueltap是一家总部位于波哥大的航运、物流和快递公司，在Medellin和Cali开展业务，在全市范围内提供信使，通过其网络和移动平台以尽可能低的价格为客户送货。随着Vueltap在哥伦比亚的快速扩张，麻省理工学院的学生们将在新的黑暗商店中制定扩张战略，同时定价和优化库存和履行时间的控制，这些商店是在波哥大以外拥有仓库的蓝筹股公司的履行中心盟友。
Zinobe is a data driven fintech company based in Bogota, Colombia. The company delivers credit and payment solutions for underserved segments in the consumer and small business markets. The company is developing an app-based credit card product for the consumer market. The MIT Sloan students will work on benchmarking, marketing strategy and product development for this new product.
Zinobe是一家总部位于哥伦比亚波哥大的数据驱动金融科技公司。该公司为消费者和小企业市场服务不足的部门提供信贷和支付解决方案。该公司正在为消费者市场开发一款基于应用程序的信用卡产品。麻省理工学院斯隆分校的学生将致力于这个新产品的基准测试、营销策略和产品开发。
Action Learning
行动学习
“Across Colombia, smart people are running good companies and looking to create more good jobs," says MIT Sloan Professor Simon Johnson, the former chief economist of the International Monetary Fund who co-founded the program in 2000. “Over the past twenty years, it has been a privilege – and an education – for our students to find ways to be helpful. Everyone returns to the United States impressed with the energy and intensity of the CEOs in these companies.”
“在哥伦比亚各地，聪明人都在经营好公司，并希望创造更多的好工作，”麻省理工学院斯隆（MIT Sloan）教授、国际货币基金组织（imf）前首 席经济学家西蒙•约翰逊（Simon Johnson）说，他于2000年共同创立了这一项目。“在过去的20年里，我们的学生有幸找到帮助他们的方法，这是一种教育。每个回到美国的人都对这些公司CEO们的精力和强度印象深刻。”
G-Lab—based on the MIT Sloan Entrepreneurship Lab (E-Lab) model launched in 1992—is one of 15 pioneering Action Learning labs available to students at MIT Sloan. While project activities vary, they are united by common themes, including experiential, reflective, and peer learning; faculty mentoring; real-world problem solving; knowledge transfer; and, perhaps unique to MIT Sloan, a student team engagement intended to have a measurable business, which often includes a social impact. These real-time management challenges bring theory to life.
基于麻省理工学院斯隆创业实验室（E-Lab）模式的G-Lab于1992年推出，是麻省理工学院斯隆学院提供给学生的15个先锋行动学习实验室之一。虽然项目活动各不相同，但它们是由共同的主题统一起来的，包括体验式、反思性和同伴学习；教员指导；现实世界的问题解决；知识转移；也许是麻省理工斯隆学院独有的，学生团队的参与旨在产生可测量的业务，通常包括社会影响。这些实时管理的挑战给理论带来了生机。
About the MIT Sloan School of Management
关于麻省理工斯隆管理学院
The MIT Sloan School of Management, based in Cambridge, Massachusetts, USA, is one of the world’s leading academic sources of innovation in management theory and practice. With students from more than 60 countries, it develops effective, innovative, and principled leaders who advance the global economy.
麻省理工斯隆管理学院位于美国马萨诸塞州剑桥市，是世界上管理理论和实践创新的主要学术来源之一。它拥有来自60多个国家的学生，培养出高效、创新和有原则的领导人，推动全球经济的发展。
