Four Brazilian companies selected to host MIT Sloan Global Entrepreneurship Lab projects
四家巴西公司入选麻省理工学院斯隆全球创业实验室项目
Jan 15, 2020
2020年1月15日
Now in its 20th year, ‘G-Lab’ helps to promote entrepreneurship across Brazil
“G-Lab”成立20年来，帮助巴西各地提升创业精神
Cambridge, Mass., January 15, 2020— They are four Brazilian companies poised to expand globally and are interested in exploring how best to take that next significant step. Now, Cortex, Dito, Involves, and Trocafone have been selected to host Global Entrepreneurship Laboratory (G-LAB) projects in collaboration with the MIT Sloan School of Management, founder of the international entrepreneurial program. The companies were chosen based on their business models, growth potential, and successes to date.
马萨诸塞州剑桥市，2020年1月15日-他们是四家准备在全球扩张的巴西公司，有兴趣探索如何最好地采取下一个重要步骤。现在，Cortex，Dito，Invests和Trocafone被选中与麻省理工学院斯隆管理学院（MIT Sloan School of Management）合作主办全球创业实验室（G-LAB）项目，后者是国际创业项目的创始人。这些公司是根据他们的商业模式、增长潜力和迄今为止的成功而选择的。
Teams of MBA students from MIT Sloan—one of the world’s top-ranked business schools—will be working on-site at Cortex, Dito, Involves, and Trocafone throughout January to provide them with high-impact insight and analysis.
麻省理工学院斯隆商学院（MIT Sloan）的MBA学生团队是全球排名最高的商学院之一，今年1月，他们将在Cortex、Dito、invests和Trocafone进行现场工作，为他们提供高影响力的洞察力和分析。
This year marks G-Lab’s 20th anniversary. Since 2000, nearly 2,500 MIT Sloan G-Lab students have worked with host companies on 650 projects at 482 startups in emerging and frontier markets in more than 50 countries. To date, approximately 100 G-Lab projects have been hosted in startups and companies across Brazil.
今年是G-Lab成立20周年。自2000以来，近2500名麻省理工学院斯隆G-Lab的学生在50多个国家的新兴市场和前沿市场的482家初创公司与东道主公司合作，参与了650个项目。到目前为止，大约100个G-LAB项目已经在巴西的初创公司和公司托管。
When determining project scope, host companies draw from a broad spectrum of business challenges such as growth, new market entry, pricing, marketing, benchmarking, fundraising, and financial strategy. G-Lab strongly emphasizes concrete “leave-behinds” as a primary component of the teams’ project deliverables. In the process, the MBA students gain real-world experience in creating, developing and running young enterprises with diverse economic infrastructures as well as thinking about the role of politics, culture, and other non-economic variables.
在确定项目范围时，东道主公司从广泛的业务挑战中汲取经验，如增长、新市场进入、定价、营销、基准、筹资和财务战略。G-Lab强烈强调具体的“落后”是团队项目交付成果的主要组成部分。在这个过程中，MBA学生获得了创造、发展和经营具有多样化经济基础设施的年轻企业的现实经验，以及思考政治、文化和其他非经济变量的作用。
Meet the Companies
会见公司
Cortex, with offices in Sao Paulo and Rio, is a ten-year-old tech company that helps big enterprises grow by leveraging their marketing, communications and sales decision making through data with its growth intelligence platform. Challenges they tackle include generating market intelligence insights, increasing earned media economic value, boosting sales with efficient prospecting, right pricing and media budget allocation, winning more government bids and increasing sales on chain stores, among others. The G-Lab project goal is to run a strategic assessment of the U.S. market.
Cortex在圣保罗和里约热内卢设有办事处，是一家成立十年的科技公司，通过其增长智能平台的数据，利用大企业的营销、通信和销售决策，帮助它们实现增长。他们所面临的挑战包括产生市场情报洞察、提高媒体的经济价值、通过有效的勘探、正确的定价和媒体预算分配来促进销售、赢得更多的政府投标和增加连锁店的销售等等。G-Lab项目的目标是对美国市场进行战略评估。
Dito, with offices in Sao Paulo, Rio, and Belo Horizonte, is a technology company that revolutionizes the engagement experience between brands and people. Its CRM and marketing automation platform helps companies understand their customer’s behavior and target multichannel campaigns – both on and offline – for every moment of the buyer journey. G-Lab students will focus on pricing and strategic growth.
Dito在圣保罗、里约和贝洛奥里藏特设有办事处，是一家技术公司，它彻底改变了品牌与人之间的接触体验。它的CRM和营销自动化平台可以帮助公司了解客户的行为，并针对买家旅程中的每一刻，在线上和线下开展多渠道活动。G-Lab的学生将专注于定价和战略增长。
Involves, founded in 2009 in the city of Florianópolis, is responsible for the development of Involves Stage, a software dedicated to the management of retail execution, currently in use in over 20 countries worldwide. The platform helps teams of enterprises, such as Unilever, L’Oréal, Motorola, Playstation, Seara, Danone, Fini, RedBull, and 3M, ensure the best possible execution in thousands of points of sale.
Invests成立于2009年，位于弗洛里亚波利斯市，负责开发Invests Stage，一款专门用于零售执行管理的软件，目前在全球20多个国家使用。该平台帮助联合利华、欧莱雅、摩托罗拉、Playstation、Seara、Danone、Fini、RedBull和3M等企业团队在数千个销售点确保最佳执行。
Headquartered in the state of Santa Catarina, and with branches in the cities of Sao Paulo and Mexico City, the company employs over 250 people and utilizes innovative people management policies. It is currently recognized as the 5th best technology company to work for in Brazil, and occupies prominent positions in the GPTW rankings of 2016, 2017 and 2018. A reference when it comes to retail execution, Involves promotes ongoing projects to increase knowledge on the field through initiatives that include its blog, Involves Club, and Latin America’s largest conference on the segment, Involves Experience, which happens every September in Brazil.
公司总部设在圣卡塔琳娜，在圣保罗、墨西哥城等地设有分支机构，拥有员工250余人，采用创新型人才管理政策。目前，该公司被公认为巴西第五大最佳技术公司，并在2016、2017和2018年的GPTW排名中占据突出位置。在零售执行方面，一个参考包括通过包括其博客、俱乐部和拉丁美洲最大的会议在内的倡议，促进正在进行的项目，以增加该领域的知识，涉及经验，每年9月在巴西举行。
Trocafone, founded in 2014 with offices in Buenos Aires and Sao Paulo, buys, refurbishes, and sells used smartphones to consumers. The company has already recycled and sold more than 1.1M smartphones across a variety sales channels: e-commerce, "quiosques," “televendas” and third-party marketplaces. As the company scales, it is looking to optimize all these channels and build a true omni-channel strategy regarding stock, pricing and overall customer experience. The G-Lab project focuses on building algorithms and internal tools to allocate stock and define pricing for each of these channels.
Trocafone成立于2014年，在布宜诺斯艾利斯和圣保罗设有办事处，负责购买、翻新和向消费者出售二手智能手机。该公司已经通过多种销售渠道回收和销售了110多万部智能手机：电子商务、quiosques、televendas和第三方市场。随着公司规模的扩大，它正在寻求优化所有这些渠道，并建立一个真正的全渠道战略，关于股票，定价和总体客户体验。G-Lab项目的重点是构建算法和内部工具来分配库存，并为每个渠道定义定价。
Action Learning
行动学习
“Across Brazil, smart people are running good companies and looking to create more good jobs," says MIT Sloan Professor Simon Johnson, the former chief economist of the International Monetary Fund who co-founded the program in 2000. “Over the past twenty years, it has been a privilege – and an education – for our students to find ways to be helpful. Everyone returns to the United States impressed with the energy and intensity of the CEOs in these companies.”
麻省理工学院斯隆分校（MIT-Sloan）教授、国际货币基金组织（imf）前首 席经济学家西蒙庄臣（simonjohnson）于2000共同创立了这一项目，他说：“在巴西，聪明人都在经营好公司，希望创造更多的好工作。”。“在过去的20年里，我们的学生有幸找到帮助他们的方法，这是一种教育。每个回到美国的人都对这些公司CEO们的精力和强度印象深刻。”
Some Brazilian success stories, such as that of the startup Slice Group, may be viewed on the G-Lab website: https://mitsloan.mit.edu/action-learning/managing-traffic-brazil
一些巴西的成功案例，例如初创公司Slice Group的成功案例，可以在G-Lab网站上查看：https://mitsloan.mit.edu/action-learning/management-traffic-brazil
G-Lab—based on the MIT Sloan Entrepreneurship Lab (E-Lab) model launched in 1992—is one of 15 pioneering Action Learning labs available to students at MIT Sloan. While project activities vary, they are united by common themes, including experiential, reflective, and peer learning; faculty mentoring; real-world problem solving; knowledge transfer; and, perhaps unique to MIT Sloan, a student team engagement intended to have a measurable business, which often includes a social impact. These real-time management challenges bring theory to life.
基于麻省理工学院斯隆创业实验室（E-Lab）模式的G-Lab于1992年推出，是麻省理工学院斯隆学院提供给学生的15个先锋行动学习实验室之一。虽然项目活动各不相同，但它们是由共同的主题统一起来的，包括体验式、反思性和同伴学习；教员指导；现实世界的问题解决；知识转移；也许是麻省理工斯隆学院独有的，学生团队的参与旨在产生可测量的业务，通常包括社会影响。这些实时管理的挑战给理论带来了生机。
About the MIT Sloan School of Management
关于麻省理工斯隆管理学院
The MIT Sloan School of Management, based in Cambridge, Massachusetts, USA, is one of the world’s leading academic sources of innovation in management theory and practice. With students from more than 60 countries, it develops effective, innovative, and principled leaders who advance the global economy.
麻省理工斯隆管理学院位于美国马萨诸塞州剑桥市，是世界上管理理论和实践创新的主要学术来源之一。它拥有来自60多个国家的学生，培养出高效、创新和有原则的领导人，推动全球经济的发展。
