密歇根罗斯商学院的教职员工情况-新东方前途出国

　　November 25, 2019Students Use Faculty Research To Develop Real-World Applications For Reducing Inequality At The +Impact Studio at RossPrint Share 

　　2019年11月25日，学生们在RossPrint Share的+Impact工作室利用教师研究开发现实世界的应用程序，以减少不平等 在线咨询

　　Around 30 students from six schools across the University of Michigan gathered in the +Impact Studio at the Ross School of Business on Nov. 21, to take insights from Michigan Ross faculty and create ideas on how to reduce inequalities around the world. The event was the second workshop in Business+Impact's new Faculty Research for Impact (FR4I) series this year.

　　11月21日，来自密歇根大学六所学校的大约30名学生聚集在罗斯商学院的+Impact工作室，向密歇根罗斯商学院的教职员工了解情况，并就如何减少世界各地的不平等现象提出想法。本次活动是今年“商业+影响力”新学院影响力研究（FR4I）系列的第二次研讨会。

　　Each workshop in the series takes on a different UN Sustainable Development Goal (SDG) and features a panel of faculty experts who present their related research to students. Then, the students participate in a design activity to develop ideas for real-world applications of the research directly addressing the goal.

　　该系列的每个研讨会都有一个不同的联合国可持续发展目标（SDG），并有一个教师专家小组向学生介绍他们的相关研究。然后，学生们参与设计活动，为研究的实际应用开发思路，直接解决目标。

　　“The purpose of these events is to take a very high-level impact issue like a UN SDG, view it through the lens of relevant scholarly research, and then have the students distill and articulate specific avenues we could pursue,” said Jeffrey Sanchez-Burks, faculty director of the +Impact Studio course, who led the FR4I workshop.

　　“这些活动的目的是采取一个非常高层次的影响问题，如联合国可持续发展集团，通过相关的学术研究的角度来看待它，然后让学生提炼和阐明我们可以追求的具体途径，”杰弗里桑切斯伯克斯说，+影响工作室课程的教师主任，谁领导了FR4I研讨会。 在线咨询

　　For this event, Jun Li, associate professor of technology and operations, shared her research into discrimination in the sharing economy; Yesim Orhum, associate professor of marketing, shared her research into how liquidity constraints impact low-income households’ ability to take advantage of price promotions; and Chris Rider, associate professor of strategy, shared his research into racial disparity in promotion rates for NFL coaches and, specifically, the effectiveness of the Rooney Rule (a highly replicated rule that requires at least one member of a racial minority group to be interviewed for each open head coach position).

　　在本次活动中，技术与运营副教授李军分享了她对共享经济中歧视的研究；市场营销副教授耶西姆·奥伦分享了她关于流动性约束如何影响低收入家庭利用价格促销的能力的研究；以及克里斯·里德，战略副教授分享了他对NFL教练晋升率的种族差异的研究，特别是鲁尼规则的有效性（这是一个高度重复的规则，要求至少一名少数民族成员接受每个公开主教练职位的面试）。

　　Following the research presentations, students were divided into small groups, with each one using a specific faculty member’s research for the design activity.

　　在研究报告之后，学生们被分成几个小组，每个小组都使用特定教师的研究成果进行设计活动。

　　The students’ first assignment was to generate as many ways as possible to think about the problem of reducing inequality. The goal was to discover different ways the problem could be understood, and then to identify the most viable and impactful idea. Teams took the idea and converted it into a “How Might We” opportunity statement that could direct next steps. Finally, the students considered reasons they want to solve the problem and what obstacles are preventing people from solving the problem now.

　　学生们的第一个任务是尽可能多地产生思考减少不平等问题的方法。其目的是发现问题的不同理解方式，然后确定最可行和最有影响力的想法。团队采纳了这个想法，并将其转化为一个“我们如何才能”的机会陈述，可以指导下一步的行动。最后，学生们考虑了他们想解决问题的原因以及现在阻碍人们解决问题的障碍。

　　After the design activity, the students came back together and explained their final statement to the group and shared how to help others use these tools to design for impact.

　　设计活动结束后，学生们回到一起，向小组解释他们的最终陈述，并分享如何帮助其他人使用这些工具来设计影响。 在线咨询

　　“Using Professor Orhun’s research, we shifted the conversation away from changing consumer behaviors to instead focusing on a mutually beneficial opportunity for big-box stores and these consumers who pay the poverty penalty (the notion that poor people end up spending more on everyday goods),” said Jane Xie, MBA/MS ’22. “We are curious how these retailers can capture this customer segment that isn’t currently shopping in their stores, but could hugely benefit from the lower price per item they could buy.”

　　MBA/MS'22的Jane Xie说：“通过Orhun教授的研究，我们把话题从改变消费者行为转移到了为大卖场和这些支付贫困罚款的消费者提供互利的机会（穷人最终会在日常用品上花费更多的观念）。“我们很好奇，这些零售商如何能抓住这个目前不在他们商店购物的客户群体，但却能从他们能买到的每件商品的较低价格中获得巨大利益。”

　　Xie, who has participated in design activities before, said she really enjoyed the FR4I event and the opportunity to take on such an important problem. “I specifically liked the exploration process of this activity, which enabled my group to focus on the gaps surrounding the problem, rather than trying to solve the problem,” she said.

　　之前参加过设计活动的谢小姐说，她非常喜欢FR4I活动，也很有机会承担这样一个重要的问题。她说：“我特别喜欢这项活动的探索过程，这使我的团队能够专注于围绕问题的差距，而不是试图解决问题。”。

　　Sanchez-Burks left the students with this final thought to consider: “We need to spend more time trying to understand big problems if we are going to solve them. And, in doing so, we need to take on really important issues like inequality as we did tonight.”

　　桑切斯·伯克斯留给学生们最后的思考：“如果我们要解决大问题，就需要花更多的时间去理解大问题。而且，在这样做的过程中，我们需要像今晚一样，处理诸如不平等等真正重要的问题。”