全面解析美国市场营销学硕士-新东方前途出国

    　　研究生入学基本条件：

    　　· 本科学历(We encourage applications from all qualified persons interested in the study of management. Individuals holding a bachelor‘s degree or its equivalent from an accredited college or university are eligible for consideration. Prior study in business or economics is not a requirement for admission. It is highly recommended， however， that students complete courses in calculus and statistics prior to entrance.)

    　　· GMAT和GPA都没有最低要求，但是平均录取学生的GMAT分数为711，大部分在650-740之间;

    　　· 没有工作经验要求，但是80%以上录取学生的工作经验在3-7年，强烈建议学生有2年以上工作经验;

    　　· 仅秋季入学，申请截止日期：10月2日。

    　　申请材料如下：

    　　·Data form， essays and résumé

    　　·Academic transcripts from all colleges， universities and professional schools attended

    　　·Official results from the GMAT and TOEFL， if applicable

    　　·Two (2) Career Progress Survey reports from individuals able to evaluate job performance， one preferably your current manager

    　　·Honor Code

    　　·$250 application fee

    　　·Interview request， made either by submitting Part I of the Kellogg application (for off-campus interviews) or by calling the Office of Admissions to schedule an on-campus interview after submitting Part 1 of the application. NOTE： Chicago-area applicants must interview off campus unless applying to the JD-MBA program.

    　　2 大研究方向：

    　　Marketing

    　　Seeking a broad understanding of marketing. It is appropriate for students planning careers in areas such as management consulting and general management.

    　　Marketing management

    　　Planning careers in marketing. As with the Marketing major， courses expose students to the major concepts and tools that serve as the foundation for the theory and practice of modern marketing. The Marketing Management major requires a greater breadth of understanding of the concepts and tools and a greater depth of understanding of their application. This major is particularly suited for careers in industries such as packaged goods， high tech， e-commerce， entrepreneurship， business marketing， consulting， retailing， sales management and marketing research.

    　　课程设置：

    　　· Marketing Management 市场营销管理

    　　· Research Methods in Marketing 市场研究方法

    　　· Marketing Channel Strategies 市场渠道策略

    　　· Consumer Insight Tools 消费者观察工具

    　　· Business Marketing 商业市场营销

    　　· Advertising Strategy 广告策略

    　　· Models of Consumer Behavior 消费者行为模型

    　　· Services Marketing and Management 市场服务与管理

    　　· Sales Promotion and Retailer Behavior 销售推广和零售行为

    　　· Sales Force Management 销售人员管理

    　　· The Management of Product Development (1/2 unit course) 产品开发管理

    　　· Introduction of New Products and Services 新产品与服务介绍

    　　· Marketing Strategy 市场策略

    　　· Technology Marketing 技术市场营销

    　　· Independent Study 独立学习

    　　· Internet Marketing 网络营销

    　　· Advanced Topics in Marketing 市场营销前沿主题

    　　· Sports Marketing 体育市场营销

    　　· Strategic Data-Driven Marketing 战略性数据驱动市场营销

    　　· Information & Technology Based Marketing 信息技术市场营销

    　　· Biomedical Marketing (formerly BIOT-914) 生物医学市场营销

    　　· International Marketing 国际市场营销

    　　· Media and Integrated Marketing 媒体与整合营销

    　　· Analytical Marketing and Customer 分析市场与消费者

    　　· Relationship Management 关系管理

    　　编辑推荐：

    　　2011-2012年世界大学排行榜

    　　出­国留­学必须避免的八大错误

    　　疑难解答：留­学专家一对一答疑