广告类
Advertising discourages us from being different individuals by making them want to be or look the same. Do you agree or disagree?
题目解读：本题重点考察广告的力量。问是否同意‘广告削弱了人们的独特性，因为大家都想变成一样的人。‘可以从广告宣传了什么，造成什么样的影响，消费者怎么对待，整个社会的趋势等角度去分析。 注意不仅仅是讨论广告的力量，要重点讨论’独特性’这个问题。
正方：广告使得我们变得相同。
原因1： 广告的一个作用是制造流行趋势，刺激了人们对某个品牌的购买，这使得人们在外观上趋同。
One of the roles advertising plays is create the trend of fashion and consumers tend to be brainwashed to purchase the products with similar styles; as a result of it, individualism in appearance is losing increasingly.
原因2： 广告影响了人们的消费习惯，导致人们在各个方面趋同。
The assimilation of individuals occurs because their consumerism is swayed by advertising
反方：广告不会使得我们相同。
原因1： 人们的天性就是凸显个性，这个天性并不会受到广告影响。
Advertising will not change human nature that we are born to show unique personality.
原因2： 大众有自主性，会筛选信息，对广告的吸引免疫，不受其影响。
The majority of consumers are immune to advertisements considering they are capable to select what they need and resist the temptation of ads.
话题词组:
Publicize 宣传
Compelling 强大的
Misleading 误导
Glamorous package 包装
Life motto 生活座右铭
Preference 喜好
Buying habit 消费习惯
Personal budget 个人财务状况
Strong-minded 有主见的
If a product is good or it meets people needs, people will buy it. So advertising is unnecessary and no more than an entertainment. To what extent do you agree or disagree?
题目解读：审题的时候大家需要注意对题目的分析，第一句话为事实，如果想不到开头段背景句的话可以将其改写成背景句。讨论的中心应该放在第二句话中，也就是说需要讨论广告到底对销售有没有用，是否仅仅是一种娱乐。
正方：没有必要打广告，广告就是一种娱乐形式。
原因1： 广告是现代艺术的一种，有一些广告能够用他们的创意来给人们带来快乐。
As a form of modern art, advertising, especially some delicately designed commercials like slogans and trailers, can bring joy to people’s lives.
原因2： 决定消费行为的确实主要是产品的质量以及功能，而广告与此无关。
Qualities and features of products are indeed the two factors that customers value most when making a purchase, and advertisement is of little use in improving the qualities and the range of features of products.
反方：广告对销售有帮助/广告作用不止于此。
原因1： 有的营销技巧非常有用，能够确保商品获得人们的关注，从而促进产品的销售。
Arguably, some advertising techniques, such as endorsement, are good for raising the public concern of new market-launching products and services, thus boosting the sales of them.
原因2： 通过广告，公司能够向顾客介绍他们的产品，同时顾客也可以
了解自己能选择的产品，从而促进产品的推广。
Through this way of promotion, companies can tell the prospective customers about the exclusive quality and unique features of their products and services, while the consumers can get to know the choices that they can make. Therefore, advertisement can help to promote a product or service by delivering much-needed messages to their target market.
原因3：广告除了促进购买之外还能有其他用途。
The functions of advertisement extend beyond promoting sales， ranging from being used for political propaganda and public services to charitable purposes, etc.
相关话题词汇：
Endorsement 背书，推荐
Raise people’s concern 唤起人们的关注
Slogan 广告语
Poster 海报
Much-needed information 必备信息
Advertisement techniques 广告策略=advertising tactics
Propaganda 宣传
Promote 提高，促进
Branding 品牌推广
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