Storytelling是生活中很常见的一种行为
然而讲好故事却并不容易
我们经常将故事叙述成无趣的“流水账”
又或者遇到有趣的事却不知道如何说给别人听
对演讲者来说 storytelling更是关键
它不仅可以帮你吸引观众的注意力
也有助于观众理解你的演讲内容
对增强演讲效果有很强的影响力
如何增强演讲中storytelling的能力
让你更能抓住观众的心！
Master the Art of Storytelling
If you really dream of becoming the best public speaker, you need to be able to tell better stories. It's a great way for your audience to really be intrigued and understand what you are saying. What's also really good about storytelling is that people will remember them for the rest of their lives. Stories in general, have strong impact and that is why we need to get better at telling them.
如果你真的梦想成为更好的公共演讲者，你需要能讲出更好的故事。故事能很好地吸引观众并让他们理解你所说的内容。故事也更加容易被观众记住，对演讲效果具有很强的影响力。这就是为什么我们需要学会讲好故事。
"The world is shaped by two things — stories told and the memories they leave behind. "
― Vera Nazarian
If you are someone who is trying to become a better public speaker, you should understand the importance of storytelling. How much people enjoy listening to them, so if you really dream of becoming the best public speaker, you need to be able to tell better stories.
The importance of being able to tell stories
为什么会讲故事很重要？
Stories are a great way for people to pass on a message from generations to generations; it's a great way for your audience to really be intrigued and understand what you are saying without you having to just blurt it out or put your speech in a boring format.
Stories are such an effective way to connect with people and your audience. Not only stories bring characters to life, they bring events to life, and they really draw in an audience, which is why a better storyteller can better hook his audience and keep them guessing what's going to happen next.
故事是一种与人、与听众建立联系的有效方式。讲好故事不仅能使人物栩栩如生，还能让事件生动重现在人们眼前，做到真正的吸引观众。
What's also really good about storytelling is that people might not remember about anything from your talk, your presentation or your speech, but if you have given them an effective story, they will remember them for the rest of their lives.
Stories in general, have strong impact and that is why we need to get better at telling them.
- Is storytelling complicated?
- No!
With constant practice and with the right toolkit, anyone can be a master storyteller! Here are 9 steps to mastering the art of storytelling:
storytelling的9大技巧：
01 了解你的观众
Know your audience
Spend time to know who your target audience are. This will determine how long your talk should be and what language you should use.
花时间了解你的目标听众是谁，这将决定你的演讲时长以及语言。
02 激发观众的情感
Generate emotions from the audience
Make your audience feel your story. Add drama and emotion in your delivery and in your story.These are the real spices that add flavour to any story. Adding emotions and drama will make the audience care.
在你的表达和故事中加入戏剧性和情感，这将使观众更加关心故事的发展。
03 创造有趣的故事场景
Create an interesting scene
Keep the listeners connected by setting a scene that provides logical context to the audience. The last thing you want them to feel is lost.
为听众设置一个提供逻辑背景的场景，让听众能一直跟着你的演讲思路。
04 决定故事的顺序
Decide the sequence
A story that is logically put together feels both satisfying and complete. A sequence is also excellent to arouse curiosity in the audience. Nothing can be more compelling than the question "What comes next?" bothering your mind. The suspense and the tension keep the audience glued to the end of the story.
讲故事的顺序也能很好地引起观众的好奇心。没有什么能比“接下来是什么？”这个问题更能困扰你的大脑。
05 选择一个朗朗上口的标语
Choose a catchy tagline
A catchy tagline can make a story unforgettable. What's interesting is that skills like storytelling can give the listener meaningful content along with a slogan that would get straight into their consciousness.
The story "Pinocchio" has the tagline, "For anyone who has ever wished upon a star."
一个朗朗上口的标语可以使一个故事更加令人难忘，并且能给听众提供有意义的内容。
06 让观众参与进来
Engage the audience
When a storyteller narrates a story, the goal is to erase the boundary that separates the two parties (storyteller and listener). This way, the listener feels as if you, the storyteller, are speaking directly to the listener. The connection and the closeness create a first-hand experience. It builds the desire to experience the story in real life.
让观众参与进来的目的是消除讲故事的人和听众之间的界限。这能让观众觉得你是在直接对他们说话，增强你们之间的联系和亲近感。
07 制造一些紧张的气氛
Build some tension
Intensify your story. Make your audience forget the time and space. Make them listen you in awe -word for word. That is the power of storytelling. It can make a person forget who they are and be immersed in the story.
制造紧张气氛可以让观众忘记时间和空间，让他们一字一句地听你说话，沉浸在故事中。
08 让观众满意的故事高潮
Give a satisfying climax
The ending should be the revelation part. All questions must be answered and all loopholes must be covered. The listeners should leave with fascination. If you want, you can also leave a question for your audience to ponder on for you next series of stories.
结局应该是有所启示的部分。所有的问题都必须得到回答，所有的漏洞都必须得到弥补。你也可以为你的听众留下一个问题，让他们进行思考。
09 用“心”讲故事
Know your audience
Make it a passion. Feel every word. Relay feelings and emotions to your listeners. Make it realistic by using all tool kits- props, voice, facial expression, music background and more.
向听众传达你的感受和情绪。通过使用道具、声音、面部表情、音乐背景等，使故事变得更加真实。
The whole world is built on stories. Each and every one of us use storytelling to promote ideas and get through with people. As Yuval Noah Harari wrote in Sapiens :
"Humans think in stories, and we try to make sense of the whole world by telling stories."
