爱丁堡大学市场营销专业-新东方前途出国

Our MSc in Marketing will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways.

We provide you with an in-depth understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in many areas such as:

• marketing management
• the analysis of marketing decisions
• consumer behaviour
• marketing research methods

You will be able to tailor your studies to your interests, such as marketing communications, through your option course selection.

Who this programme is for

The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services.

It aims to help you become a critical, reflective practitioner as it emphasises the integration of theory and practice with the skills and knowledge required by employers.

It is designed for those wishing to pursue a successful marketing career in the public or private sector.