MBA团队赢得“移动未来”案例大赛-新东方前途出国

　　MBA team wins “future of mobility” case competition

　　MBA团队赢得“移动未来”案例大赛

　　November 22, 2019November 25, 2019 Natasha Payes

　　2019年11月22日2019年11月25日Natasha Payes

　　The first place team in the Future of Mobility Case Competition. Holding check, left-right: Andy Min, Johnny Lin, Rebecca West, and Yifeng Wang.

　　未来流动性案例竞赛第一名队伍。持有支票，左-右：安迪敏，林强尼，丽贝卡韦斯特，王一峰。

　　A team of MBA students working with a Berkeley architecture student placed first in the University of Michigan’s Future of Mobility Case Competition for designing a mobile network that would allow customers to access multiple modes of transportation on demand. The 3rd annual case competition was held in Ann Arbor on Nov. 8 and sponsored by Ford Mobility.

　　一个MBA学生团队与伯克利建筑学院的一名学生合作，在密歇根大学未来的移动案例竞赛中获得了第一名，该竞赛旨在设计一个移动网络，允许客户按需访问多种交通方式。第三届年度案例大赛于11月8日在安娜堡举行，由福特汽车赞助。 在线咨询

　　The Team: Johnny Lin, MBA 21, Rebecca West, MBA 21, Andy Min, MBA/MEng 21, and Yifeng Wang, MA (architecture) 21.

　　团队成员：Johnny Lin，MBA 21，Rebecca West，MBA 21，Andy Min，MBA/MEng 21，和Yifeng Wang，MA（建筑）21。

　　The Field: Eight teams were selected from a pool of 24 teams to compete for a $5,000 prize. Finalists included the University of Michigan’s Ross School of Business, UCLA’s Anderson School of Management, University of Chicago’s Booth School of Business, Notre Dame’s Mendoza School of Business, and the University of Texas’s McCombs School of Business.

　　该领域：从24支队伍中选出8支队伍角逐5000美元奖金。最终入围者包括密歇根大学罗斯商学院、加州大学洛杉矶分校安德森管理学院、芝加哥大学布斯商学院、圣母院门多萨商学院和德克萨斯大学麦考姆斯商学院。

　　The Challenge: Create a new profitable business venture that focuses on customer experience and innovation within the current transportation ecosystem, which includes cars, buses, e-scooters and bikes.

　　挑战：创建一个新的盈利企业，专注于当前交通生态系统中的客户体验和创新，包括汽车、公共汽车、电动摩托车和自行车。 在线咨询

　　The Team’s Plan: The Haas team designed a mobile network that customers could use to access different modes of transportation at any time using the FordPass App. By re-purposing the car share program, vehicles would not only serve as short-term rentals, but also as a pick-up and drop-off location for Ford’s SPIN scooters. Trunk space would act as a storage and charging station for scooters. This transportation network would allow Ford to meet customer needs for multiple transit modes.

　　该团队的计划是：Haas团队设计了一个移动网络，用户可以使用该网络随时使用FordPass应用程序访问不同的交通方式。通过改变汽车共享计划的用途，汽车不仅可以作为短期租赁，还可以作为福特SPIN Scooter的接送地点。后备箱空间将充当滑板车的存储和充电站。这一运输网络将使福特能够满足客户对多种运输方式的需求。

　　What set them apart: Drawing from all of their experiences, both professional and educational, the Haas team presented a unique proposal. Lin contributed to the development and structure of the presentation; Wang, with his environmental and service design background, worked on the customer experience; Min, drawing on his Marine Corps experience and MBA courses, identified technical specifications for the project; and West, using her economic development background, identified stakeholders and community growth opportunities.

　　使他们与众不同的是：根据他们所有的经验，包括专业经验和教育经验，Haas团队提出了一个独特的建议。林对演讲的发展和结构做出了贡献；王具有环境和服务设计背景，致力于客户体验；闵利用其海军陆战队经验和MBA课程，确定了项目的技术规范；以及韦斯特利用其经济发展背景，确定利益相关者和社区增长机会。

　　“Our team stood out because of our diverse perspectives that led us to a very creative solution and presentation,” said Rebecca West, MBA 21. “We approached the initial prompt from four very distinct backgrounds, and through Andy’s leadership, were able to weave them all together. Johnny and Yifeng then drove the development of the presentation forward.”

　　MBA 21岁的丽贝卡•韦斯特（Rebecca West）说：“我们的团队之所以脱颖而出，是因为我们的视角多样，为我们带来了一个非常有创意的解决方案和演讲。”。“我们从四个截然不同的背景接近最初的提示，并通过安迪的领导，能够把它们编织在一起。约翰尼和叶锋随后推动了演讲的发展。” 在线咨询

　　“I was so impressed by all three of my teammates,” said Johnny Lin, MBA 21. “We each lead from and collectively integrated our different experiences. Our solution focused on the user experience, civic responsibility, engineering, and profitable business, and it was really thanks to every member of the team that we were able to deliver a winning proposal.”

　　“我对我的三个队友都印象深刻，”21岁的MBA毕业生约翰尼•林（Johnny Lin）说。“我们每个人都从不同的经历中走出来，并共同融入其中。我们的解决方案专注于用户体验、公民责任、工程和盈利业务，我们能够提供一个成功的方案，真的要感谢团队中的每一位成员。”

　　The Berkeley factor: “The course Reimagining Mobility taught by Prof. Purin Phanichphant (taught through the Jacobs Institute for Design Innovation) helped us gain empathy with users and put people in the center of our design,” said Yifeng Wang, MA 21.

　　伯克利因素：“Purin Phanichphant教授（通过雅各布斯设计创新研究所教授）教授的重新设计移动性课程帮助我们获得与用户的共鸣，并将人们放在我们设计的中心，”马21岁的王一峰说。

　　The most memorable experience from the competition: Andy Min, MBA/MEng 21, said the brainstorming session was the most memorable experience. “We all had differing approaches and ideas, but we were able to come up with a solution that melded those thoughts together,” Min said.

　　本次大赛最难忘的经历是：MBA/MEng 21的安迪敏（Andy Min）表示，头脑风暴会议是最难忘的经历。“我们都有不同的方法和想法，但我们能够想出一个解决方案，把这些想法融合在一起，”闵说。