南加州大学马歇尔分校市场营销研究生于2019年10月9日会见跨行业高管-新东方前途出国

　　USC Marshall graduate marketing students meet senior executives from across industries October 09, 2019

　　南加州大学马歇尔分校市场营销研究生于2019年10月9日会见跨行业高管　　 在线咨询

　　If you are a marketing executive at, say, Facebook or Sony Pictures, why would you spend a Friday night talking to USC graduate marketing students?

　　如果你是facebook或索尼影业（sony pictures）的营销主管，为什么要在周五晚上和南加州大学（usc）的营销研究生交谈？

　　Because those students are your future employees, that’s why.

　　因为那些学生是你未来的雇员，所以。

　　Also, it’s just a Trojan Family thing.

　　而且，这只是特洛伊家族的事。

　　Panelist Jenna Lauer, managing partner, Hall & Partners, took one of her first marketing classes in the late ‘90s with Rex Kovacevich, professor of clinical marketing.

　　小组成员Jenna Lauer是Hall&Partners的执行合伙人，她在90年代末和临床营销教授Rex Kovacevich一起上了第一堂营销课。

　　“Jenna took my class when I was teaching my very first semester at USC Marshall,” he said. “And she sits here now as the managing partner of an agency eager to talk to those of you who are just starting out now. You can thank the Trojan Family for that.”

　　他说：“我在南加州大学马歇尔分校教第一学期的时候，詹娜上了我的课。她现在就坐在这里，作为一家机构的管理合伙人，渴望与你们这些刚刚起步的人交谈你可以为此感谢特洛伊家族。” 在线咨询

　　“They want to talk to our students. They know about the program, and they want to be involved.”—Diane Badame, Professor of Marketing and Academic Director for the MS in Marketing program

　　“他们想和我们的学生谈谈。他们知道这个项目，并且他们想参与其中。”—戴安·巴达姆，市场营销学教授，市场营销学硕士项目的学术指导

　　In an October 4th evening event exclusively for students in USC Marshall’s Master’s of Science in Marketing program, seven marketers introduced themselves and described how they got to where they are now. Then they broke into smaller, roundtable groups for more detailed discussions with students.

　　10月4日晚，南加州大学马歇尔分校（USC Marshall）市场营销学硕士班的学生参加了一个活动，七位营销人员介绍了自己，并描述了他们是如何到达现在的位置的。然后他们分成更小的圆桌小组与学生进行更详细的讨论。

　　It was the second of five-such evening panels with marketing executives. “This is our flagship event,” says Diane Badame, professor of clinical marketing and academic director for the MS in Marketing program. “This exposes our students to multiple industries and companies and gives them an opportunity to learn from the best.

　　这是与市场营销主管举行的五次此类晚间座谈会中的第二次“这是我们的旗舰活动，”临床营销学教授、市场营销学硕士项目学术总监黛安?巴达姆（Diane Badame）说“这让我们的学生接触到多个行业和公司，让他们有机会向最好的人学习。

　　Friday’s meetup included Kelly McFarren, Manager, Brand Marketing, Quest Nutrition; Scott Norville, Vice President of Digital Audience Development, 20th Century Fox; Jenna Lauer, Managing Partner, Hall & Partners; Katrina Hitz-Tough, SVP, Brand Strategy & Marketing, Sony Pictures Entertainment; Tiffney Powell, Senior Manager of Brand Strategy, Paramount Pictures; Rick Lucas, Client Partner, Facebook and Renu Mevasse, chief marketing officer, Smarty Pants Vitamins.

　　周五的会议包括Quest Nutrition品牌营销经理Kelly McFarren、20世纪福克斯数字受众开发副总裁Scott Norville、Hall&Partners执行合伙人Jenna Lauer、索尼影业娱乐公司品牌战略与营销高级副总裁Katrina Hitz Tough、品牌战略高级经理Tiffney Powell，派拉蒙影业；Rick Lucas，客户合作伙伴，Facebook和Renu Mevasse，首 席营销官，Smarty Pants Vitamins。 在线咨询

　　Badame taps her extensive professional network to identify marketing leaders and make the ask. But after five years, many already know about the program. “They want to talk to our students,” she says. “They know about the program, and they want to be involved.”

　　Badame利用她广泛的专业网络来确定营销领导并提出要求。但五年后，很多人已经知道这个计划“他们想和我们的学生谈谈，”她说。“他们知道这个项目，他们想参与其中。”

　　For students and employers, that’s a win.

　　对学生和雇主来说，这是一个胜利。

　　“I originally came at the bequest of a student a few years ago, and now I feel like I’m grandfathered in,” said Rick Lucas, a client partner at Facebook. “But I don’t mind at all, and in fact I enjoy these events. These students are the future.”

　　Facebook的客户合伙人里克?卢卡斯（Rick Lucas）说：“几年前，我最初是作为一名学生的遗赠来到这里的，现在我觉得自己像是爷爷一样。”“但我一点也不介意，事实上我喜欢这些活动。这些学生就是未来。”

　　Panalist Renu Mevasse, chief marketing officer for Smarty Pants Vitamins, said she participated to give back.

　　Smarty Pants Vitamins的首 席营销官Panalist Renu Mevasse说，她参与其中是为了回馈。

　　“I didn’t know what I wanted to do, so I found these kinds of informational panel sessions very valuable. It’s like making a trip to Costco—you get to come in and sample a lot of things.”

　　“我不知道我想做什么，所以我觉得这种信息小组会议非常有价值。就像去好市多旅行一样，你可以进来品尝很多东西。” 在线咨询

　　The Nov. 8 will feature senior marketers from the entertainment industry, including Disney, AT&T Mobility and Entertainment Group, Warner Bros, 20th Century Fox, BCG Digital Ventures and Green Fig.

　　11月8日将有来自娱乐业的资深营销人员参加，包括迪斯尼、AT&T移动和娱乐集团、华纳兄弟、20世纪福克斯、BCG Digital Ventures和Green Fig。

　　Learn more about USC Marshall’s MS in Marketing program here.

　　了解更多关于南加州大学马歇尔的市场营销硕士课程在这里。