南加州大学马歇尔分校在美国商学院建立最先进的眼动跟踪实验室之一-新东方前途出国

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　　USC Marshall establishes one of the most highly advanced eye-tracking labs at any U.S. business school October 10, 2019

　　南加州大学马歇尔分校于2019年10月10日在美国商学院建立了最先进的眼动跟踪实验室之一。 在线咨询

　　

　　The USC Marshall School of Business has expanded its behavioral research laboratory with the addition of a set of state-of-the-art eye-tracking systems. Already equipped with advanced audio, video and face-reader software, the lab became one of the finest at a business school in the United States with the acquisition of multiple Tobii eye-trackers.

　　南加州大学马歇尔商学院（usc marshall school of business）扩建了其行为研究实验室，增加了一套最先进的眼动跟踪系统。该实验室已经配备了先进的音频、视频和面部阅读器软件，通过收购多台Tobii眼动跟踪器，成为美国商学院最优秀的实验室之一。

　　The eye-trackers record where participants look on a screen and in what order, enabling researchers to capture “visual attention,” said Associate Professor in Finance and Business Economics, Cary Frydman, who uses the equipment for his work in neurofinance. “They enable us to measure the participant’s choice process, in addition to the ultimate choice. This helps us understand the influence of information architecture on economic behavior.”

　　金融与商业经济学副教授卡里·弗莱德曼（cary frydman）说，眼睛跟踪器记录参与者在屏幕上看的位置和顺序，使研究人员能够捕捉“视觉注意力”。“它们使我们能够衡量参与者的选择过程，除了最终的选择。这有助于我们了解信息架构对经济行为的影响。” 在线咨询

　　“Having a top-of-the-line lab at Marshall provides a unique tool for behavioral researchers as well as people in data sciences and operations, and finance and business economics. Marshall is now among the few institutions that can provide this resource.”— Kristin Diehl, professor of marketing

　　“在马歇尔拥有一流的实验室，为行为研究人员以及数据科学和运营、金融和商业经济学领域的人士提供了独特的工具马歇尔现在是为数不多能提供这种资源的机构之一。

　　Frydman helped purchase the eye-trackers with funding from a National Science Foundation CAREER grant he was awarded in 2018. His contribution supplemented support from Marshall’s Institute for Outlier Research (iORB). Four faculty members from FBE and marketing partnered on the iORB funding proposal.

　　Frydman在2018年获得了国家科学基金会（National Science Foundation）的职业生涯奖助金，帮助购买了眼动跟踪仪他的贡献补充了马歇尔离群研究所（iORB）的支持来自FBE和市场营销部的四名教员就iORB资助计划进行了合作。

　　In addition to the elite equipment, the lab is distinctive because it is located within a business school.

　　除了精英设备，这个实验室与众不同，因为它位于一所商学院内。

　　“The majority of researchers in finance, management, and marketing have not been using eye tracking to record the attention process,” said Kristin Diehl, professor of marketing and one of the faculty members on the iORB grant proposal. “But having a top-of-the-line lab at Marshall provides a unique tool for behavioral researchers as well as people in data sciences and operations, and finance and business economics. Marshall is now among the few institutions that can provide this resource.”

　　“金融、管理和市场营销领域的大多数研究人员都没有使用眼睛跟踪来记录注意力的过程，”市场营销学教授、iORB资助计划的一名教员克里斯汀?迪尔（Kristin Diehl）说但在马歇尔拥有一个顶 级实验室，为行为研究人员以及数据科学和运营、金融和商业经济学领域的人士提供了一个独特的工具。马歇尔现在是少数几个能够提供这种资源的机构之一。”