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Overview

Beijing New Oriental Vision Overseas Consulting Co., Ltd
Beijing New Oriental Vision Overseas Consulting Co., Ltd. is a professional organization engaged in study abroad services under New Oriental Education and Technology Group. Its predecessor was the New Oriental Overseas Consulting Service Center, which was founded in 1996. The company's business scope covers a wide range, including examination guidance, study abroad planning, school application, visa services and other "one-stop" study abroad services. New Oriental has established good cooperative relations with many educational institutions in many countries and regions such as United States, United Kingdom, Canada, Australia, Germany, etc., and its branches are located in 43 cities across the country.

New Oriental Education and Technology Group
As the leading private educational service provider in China, New Oriental offers education for a lifetime, teaching skills that give students a crucial competitive advantage in the workplace and help improve their quality of life. Our wide range of educational programs, services and products includes language training, overseas and domestic test preparation courses, educational content and software as well as online education.

Culture and Values

New Oriental Concept:
Lifelong Learning, Global Vision, Independent Personality, Social Responsibility
New Oriental Culture:
Honest, Respectful, Collaborative, Creative
New Oriental Value:
Be honest and responsible; Be genuinely caring; Learn hard; Strive for a long career

Leaders

Mr. Michael M Yu
Founder, Chairman
New Oriental Education & Technology Group

Mr. Michael Minhong Yu is the founder of our company and has served as the chairman of our board of directors since August 2001. He was our chief executive officer from 2001 to September 2016. Mr. Yu currently serves as the chairman of the board, executive director and chief executive officer of East Buy Holding Limited (HKEX: 1797), a majority-owned subsidiary of New Oriental.
Prior to founding our first school in 1993, Mr. Yu was an English instructor at Peking University from 1985 to 1991. Mr. Yu received his bachelor’s degree in English from Peking University.

Mr. Chenggang Zhou
Chief Executive Officer
New Oriental Education & Technology Group

Mr. Chenggang Zhou has served as our director since November 2010 and chief executive officer since September 2016. Mr. Zhou joined New Oriental in 2000 and has held multiple positions in our company since then, including president, executive president for domestic business, executive vice president, vice president and president of Beijing and Shanghai New Oriental Schools.
Prior to joining us, Mr. Zhou was a correspondent for the Asia Pacific region and a program host at BBC. Mr. Zhou received his bachelor’s degree in English from Suzhou University in China and his master’s degree in communications from Macquarie University, Australia.

Mr. Sun Tao
Chief Executive Officer
Beijing New Oriental Vision Overseas Consulting Co., Ltd

Mr. Sun Tao is the CEO of Beijing New Oriental Vision Overseas Consulting Co. Ltd, a leading player in the educational consulting and recruitment industry in China. He is a well-known English teaching and global education expert, having authored several bestselling books in IELTS test-prep. After studying at Beijing Foreign Studies University, he received his Master’s degree from Warwick University in the UK.

Memorabilia

2024 year
  • For four consecutive years, NOVO has held the ‘Summit Forum on Internationalized Talent Development in Chinese Universities’ and released the ‘Research Report on University Students’ Further Study and Employment’. With active participation from leaders and educators from over 150 universities across China, the forum has established a platform for international and innovative exchanges among Chinese universities.
  • For ten consecutive years, NOVO has published insightful reports on the study abroad industry. These reports have recently been upgraded into a comprehensive series of books on international talent development, titled ‘Report on the Development of Chinese Students’ Overseas Study’, offering professional guidance for Chinese families considering study abroad opportunities.
  • For four consecutive years, NOVO has launched the book series on international talent research, named ‘Dialogue with Youth’, which focuses on the stories of students studying abroad at different stages of their lives. This series shows the growth experiences of students pursuing their dreams in various times and environments.
  • NOVO has successfully held 59 international education exhibitions, covering more than 40 cities across China
2023 year
  • NOVO “The Exploration of the Elite Institutes of UK and Europe” has restart from ten years. Visits higher education institutions, well-known middle schools and art institutions with characteristics of the United Kingdom and six European countries deeply.
  • NOVO “Vision on the Way” held the third “Chinese Universities’ International Talent Forum”, more than 100 university leaders and teachers participated in the meeting and carried out in-depth discussions
    NOVO International Education Exhibition has been held for 57 years, covering more than 40 cities across the country
  • NOVO held the “Headmasters’ Leadership and Operation Meeting of International Schools” for the first time, with the participation of more than 70 international school principals and teachers, and released the “Report on Chinese Students’ Overseas Study” which fully demonstrated the current oversea study ecology
  • For nine years Vision Overseas has released “Report on Chinese Students’ Overseas Study” further detailing the young age, undergraduate, graduate, and doctoral students, and providing professional reference for Chinese families to study abroad
  • For four years, Vision Overseas has released a series of international talent research books “Conversation with the Young” By focusing on the stories of international students in different periods and stages, it shows the growth experience of international students courageously pursuing their dreams under the background of different times
more
2021 year
  • Vision Overseas held the second "University International Talent Construction Summit Forum", which was attended by several 985, 211 and double first-class universities in China.
  • Vision Overseas set up branch offices in Dongguan and Zhuhai, facilitating the development of international talents in the Greater Bay Area
2020 year
  • Vision Overseas held its first “International Forum of Higher Education”, in order to build an international innovation exchange platform for universities across the country to share resources, complement each other's advantages, communicate and develop together.
  • Vision Overseas continued to expand overseas markets by establishing Canada, Japan branch offices.
2019 year
  • “Vision on the Way” started again, by visiting prestigious schools in South Korea, Japan, and Singapore, got to know students’ life of studying abroad and career development.
  • “Vision on the Way” started again, by visiting and exploring Australia's eight major school alliances, top secondary schools, state governments and enterprises, made efforts to demonstrate a true style of international education, and establish a scientific outlook of study abroad and career for Chinese families.
2018 year
  • Top three core strategies “admission”、”academic”、”employment ” help student become comprehensive competitors
  • “Vision on the way” season 2, discover the world’s best universities in US, and re-examine the changes that studying abroad brings to students.
2017 year
  • “Vision on the way”, discover the world’s best universities in Europe and Asia
    Australia branch office was officially established, start to service on-shore students
2016 year
  • The company acquired SFK, an art education and training institution, to provide art study abroad application services for Chinese students, and deeply cultivated the study abroad service segment
  • New Oriental Group integrated the two business teams of Eurasian study application service and New Oriental School minority language training to establish "New Oriental Eurasia Education"
  • NOVO “Vision on the Way” explore the world's famous schools and travel into Canada
2015 year
  • 40 branches were established across the country
    The United Kingdom branch was officially established, and New Oriental extended its study abroad services to overseas for the first time
  • “Vision on the way” started to explore the world's famous universities into Australia
2014 year
  • The travel which conducted by our CEO Mr. Zhou Chenggang and our counselors, named ‘Vision On the Way’, was into the United Kingdom and explore the world's famous schools
2013 year
  • NOVO “Vision on the Way” Visiting world famous universities in the United States and New Zealand
2009 year
  • NOVO has set up nearly 20 branch offices across the country
2006 year
  • NOVO Shenyang, Tianjin, Guangzhou, Wuhan branch center began to take the lead in operation
2004 year
  • Beijing New Oriental Vision Overseas Consulting Co., Ltd. (NOVO) was established, and began to develop a series of overseas consulting services
1996 year
  • Beijing New Oriental Vision Overseas Consulting Center was established and has developed a variety of business segments including overseas study consulting service, application guidance service, and visa application preparation service.
1993 year
  • Beijing New Oriental School was founded and successively carried out overseas consulting service for New Oriental students
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