Programme Overview

Overview

The MSc Programme in Marketing and International Business draws on the department's high-quality teaching, active-research expertise, and industry-wide connections to enhance students' knowledge and skills in the field of marketing and international business. With an emphasis on the application of cutting-edge concepts, tools and techniques in the field of marketing and business management through a national and international context, the program aspires to provide a high-quality education that orientate business and non-business students to a career in marketing and international business fields through its balanced curriculum content design, liberal-art oriented small-class teaching, individualized personal advising system, and outcome-based learning assessments.

Aims of the programme

The MSc Programme in Marketing and International Business aims to:

• Provide students with an opportunity to develop their knowledge and skills in specialist areas of marketing and international business;
• Orientate students with diverse academic backgrounds with a critical awareness of contemporary strategic marketing and international business issues especially in China;
• Enable students to apply relevant marketing and international business theories and techniques to addressing opportunities and problems faced by practitioners in Hong Kong and China;
• Equip future business leaders with sound knowledge and skills needed in developing socially responsible and ethical strategies to deal with dynamic marketing and international business environments.

5 Learning Outcomes

LG 1: Students have a solid understanding of the theories and practices of marketing and international business.

LG 2: Students demonstrate a global outlook and an understanding of cultural diversity and their implications for marketing and management.

LG 3: Students analyze consumer and organizational buyer behavior and its implications for marketing strategy.

LG 4: Students have a solid understanding of international business concepts and trends and an ability to internationalize business models and practices.

LG 5: Students apply consulting skills to undertake international marketing decisions and operations.

Programme Structure

The programme is offered in full-time mode and requires the completion of a total of 30 credit hours, including NINE courses (6 required and 3 electives) with the normative study period of 10 months. The normal duration for the MSc programme is one year (ten months) full-time study, and the maximum duration is three years.

Curriculum +

+ Non-business degree holders are required to take a pre-entry bridging course which is normally conducted before the commencement of the MSc programme. It is a basic course aiming to introduce principles of marketing and economics to students, requiring a total of 42 class contact hours. The pre-entry Bridging Course is normally held in August before term commencement.

* The availability of elective offerings will be subject to student demand and faculty availability.

Graduation Requirements

- For graduation, students are required to complete a total of 9 courses of 30 credits as specified in the programme curriculum, including “required” and “elective” courses.

- The minimum GPA requirement for graduation will be 2.67 for the MSc programme.

- A student who has fulfilled all the requirements for graduation will be awarded the MSc degree with one of the following classifications:

(i) Distinction: CGPA>=3.50

(ii) Pass: CGPA >=2.67

Progression Requirements

- Students are required to achieve a Cumulative GPA of 2.33 or above in order to proceed to the next term.

- Withdrawal from the programme:

(i) Has exceeded the maximum period of study, which is 3 years for the MSc.; or

(ii) Will be unable to attain a Cumulative GPA of 2.67 at the end of the programme.

- Intermediate Award: Students will be awarded a Postgraduate Diploma if they complete any 4 required courses with a minimum GPA of 2.3 in the first term, and do not continue in the programme.