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    21秋-香港浸会大学-传播学

    • 中国香港研究生
    • 录取院校:香港浸会大学
    • 录取专业:传播学
    • 语言成绩雅思7
    • GPA3.7
    • 毕业院校广东外语外贸大学
    背景介绍
    申请难点
    留学规划与提升
     
     
     

    ABOUT THIS PROGRAMME

    The MA in Communication Programme at the School of Communication, Hong Kong Baptist University was launched in 1996. Since its inception, the Programme had been partially supported by Hong Kong government educational subsidies up until September 2004 when it became fully self-financed. The change in the source of funding was accompanied by an opening of the Programme, for the first time, to Mainland and other overseas students and the addition of the full-time study mode. In September 2004, a total of 92 students were admitted to the Programme, approximately two thirds local Hong Kong students and one-third mainlanders. The students divide more or less equally into part-time study mode (Hong Kong students only) and full-time study mode (both from Hong Kong and outside).

    In addition to a set of core theory and methodology courses which all are required to take, the Programme provides a wide range of elective courses focusing on knowledge and practice in mass media institutions and operations in the context of social transition in Greater China Area with the specific goal of nurturing quality professionals and managerial personnel in the media industry. The Programme also offers elective courses which revolve around corporate communication, emphasizing public relations and advertising as well as campaign and crisis management skills. Impact of changing media technologies is an area of serious attention.

    The School has a faculty team of well-established scholars and seasoned practitioners who possess expertise in mass, interpersonal, and cross-cultural communication, rhetoric and discourse analysis, public relations and advertising research, globalization as well as cultural and critical studies. The Programme features a Distinguished Speakers Series, where high-ranking professionals and industry leaders are regularly invited to the classroom to share with students their experiences and expertise. The Programme also organizes and subsidies short-term study tours that take students outside of classrooms (and often outside of Hong Kong) for field visits and training. This kind of intimate and dynamic interaction with the industry marks a unique characteristic of the Programme.

    CURRICULUM DESIGN

    An academically based professional programme, the courses and syllabi in the Programme are designed for the integration of theory and practice in the field of communication and media.

    The Programme offers three courses as the Common Core. Foundations of Communication Study provides an overview of the academic study of communication. Approaches and Methods in Communication Research introduces the student to the research process, the idea of evidence, and evaluation of research reports using a variety of methods. Perspectives on Media and Society discusses the relationships between communication media, content, social structures, social processes and audience effects. Starting from the 2012/2013 entry, all elective courses from the previous two concentrations of Integrated Communication Management and Media Studies are pooled together and offered to all students to provide them with more choices.

    The Programme’s elective courses aim at educating professionals in the application of conceptual knowledge about communication management and equipping students with analytical concepts and skills for examining issues in media or mass communication practices.

    All courses are 3 credits each. A student is required to fulfill a total of 27 credits to graduate (i.e. 6 units of core courses and 21 units of elective courses). For the 21 units of elective courses, students must select at least 15 units from their own Programme.

     

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    广东外语外贸大学  应届大四在读  GPA3.7   雅思7.5  有奖学金,有多段实习。
     
     
     

    MA IN COMMUNICATION STUDIES / COURSE STRUCTURE

    CORE COURSES (6 units)

    Units
         
    COMM7010 or Foundations of Communication Study; or 3
    COMM7030 Perspectives on Media and Society  
    COMM7020 Approaches and Methods in Communication Research 3
         
    ELECTIVE COURSES (21 units)  
    Remarks: Not all elective courses will be offered in any single academic year, and will be offered based on instructor and facility availability. Course enrolment is limited by quotas.
    Students must take at least 15 units of elective courses from their own programme Units
    COMM7040 Issues in Intercultural Communication # (CEF: 21Z09675-3) 3
    COMM7050 Media and Communication in Chinese Societies 3
    COMM7060 Issues in Corporate Communication # (CEF: 21Z09674-5) 3
    COMM7130 Globalization of Media & Communication 3
    COMM7160 Organizational Communication 3
    COMM7170 Communication Campaign Workshop # (CEF: 28Z03257-6) 3
    COMM7180 Media Law & Ethics 3
    COMM7190 Issues and Cases in Mass Communication 3
    COMM7200 New Media Workshop # (CEF: 28Z03258-4) 3
    COMM7210 Project 3
    COMM7220 Advertising Management 3
    COMM7230 Writing for Multimedia in Public Relations # (CEF: 28Z05989-A) 3
    COMM7240 Media Markets 3
    COMM7250 Strategic Public Relations and Crisis Management # (CEF: 21Z09673-7) 3
    COMM7270 Media Policies & Regulations 3
    COMM7280 Communication Technologies & Media Organizations 3
    COMM7300 Consumer Insights 3
    COMM7310 International Advertising 3
    COMM7510 Public Administration & the Media 3
    COMM7550 Advertising in China 3
    COMM7560 Political Communication & Public Opinion 3
    COMM7570 Youth, Media and Consumption 3
    COMM7580 Social Media Marketing # (CEF: 21Z09672-9) 3
    COMM7610 Social Services Marketing and Communication 3
    COMM7620 Social Media and Online Social Networks 3
    COMM7630 Qualitative Research Methods 3
    COMM7640 Introduction to the Chinese Internet 3
    COMM7650 Introduction to Social Science Theories 3
    COMM7660 Statistical Analysis in Communication 3
    COMM7750 Using Social Networks: For Communications Professional 3
    COMM7760 Advertising and Society 3
    COMM7770 Data Visualization 3
    COMM7780 Big Data Analytics for Media and Communication 3
    COMM7790 Communication and Technology 3
    COMM7800 New Media Design and Communication 3
    COMM7810 Branding 3
    COMM7820 Privacy, Data Protection, and Surveillance in the Communication and Media Context 3
    COMM7830 Media Communications and Psychology 3
    COMM7840 Algorithmic Culture 3
    COMM7850 Emerging Technology for Media and Communication 3
    COMM7860 Communicating Data 3
    COMM7870 Deceptive Communication 3
    COMM7880 Advanced Quantitative Communication Research Methods 3
    COMM7890 Communication Research Thesis 3
     

    ELECTIVE COURSES(limited quota offered by other Programmes - whether to offer quota and the number of quota would be decided by the Programmes offering the courses)

    Students are only allowed to take a maximum of 6 units in this category

    Units
    ACCT7770 Corporate Accounting 3
    ACCT7780 Corporate Law 3
    ACCT7820 * Taxation 3
    ACCT7830 Risk, Compliance and Corporate Social Responsibility 3
    BUSD7010 Social Enterprise Management & Social Impact Strategies 3
    CTV7220 World Cinema: History and Aesthetics 3
    CTV7230 Seminar on Chinese Cinemas 3
    CTV7270 Current Issues of Asia Media 3
    CTV7290 Critique of Contemporary Arts 3
    CTV7370 Cinematography for Directors 3
    CTV7380 Dramaturgy and Directing 3
    CTV7540 Seminar on Television and New Media 3
    JOUR7010 International Relations Theory & Practice 3
    JOUR7020 Comparative & International News 3
    JOUR7030 Research Methods in Media & Communication 3
    JOUR7040 Multimedia Journalism 3
    JOUR7070 Theories of Journalism and Communication 3
    JOUR7080 Current Issues & Cases Studies in International News 3
    JOUR7090 International News Translation 3
    JOUR7110 Reporting International Conflict 3
    JOUR7120 International Business and Financial Reporting 3
    JOUR7140 Globalization, Economics and Finance 3
    JOUR7250 Reporting China and Hong Kong 3
    JOUR7260 Reporting Southeast Asia 3
    JOUR7270 Entrepreneurial Journalism 3
       
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