21秋-香港中文大学-多媒体硕士
背景介绍
申请难点
留学规划与提升
The MSc in New Media is a 1-year full time or 2-year part time taught programme that aims to equip students with the knowledge and skills necessary to adapt in the changing world characterized by continuous technological innovation affecting industries and job markets. The curriculum gives students an overview of new media from an entrepreneurial management perspective with emphasis on the business and management aspects of the technology as well as the conception, design and development of multimedia applications and content.
Programme Goals
1. to provide graduates with a broad understanding in interpersonal communication, organizational communication, computer-mediated communication, and intercultural communication theories and the application of such knowledge to the design and development of new media content, services and products;
2. to provide graduates with a good understanding of the social, economic, cultural, legal, and ethical implications of new media;
3. to prepare graduates to conduct content and audience research and apply this knowledge in designing strategic information campaigns using new media, conduct formative evaluation in the effectiveness of new media campaigns, and give goal-directed recommendations;
4. to provide graduates with a technical know-how through hands-on training in areas such as multimedia design, development and user interface design, data analytics; and
5. to enable graduates to apply creative digital applications to solve business problems in training, sales presentations, and to communicate with employees and customers.
院校解读
留学方案
案例分析
学生背景分享
暨南大学 应届大四在读 播音主持（法学辅修）GPA3.5 雅思7.5 有两段相关实习
Course List
For students admitted in 2020-21
Required courses
| COMM5520 * | Applied Communication Research |
| COMM5942 | New Communication Technologies: Trends and Impacts |
| COMM5950# | New Media Content Development |
| COMM5980 | New Media Ecology |
| Sub-Total: 12 units |
Elective courses
| COMM5110, 5111, 6120, 6121 | Topical Studies in Communication I, II, III, IV |
| COMM5120 | Globalization and Communication |
| COMM5510 | Media Management |
| COMM5620 | Media Ethics and Law |
| COMM5640 | Online and Mobile Journalism |
| COMM5735 | New Media and Society |
| COMM5775 | Understanding Culture Thro Film |
| COMM5837 | Creative Digital Media Production |
| COMM5940 | New Media Business Model and Innovation |
| COMM5944 | Media Economics and ICTs |
| COMM5946 | Fundamentals in Multimedia Design |
| COMM5960 | Issues of ICTs in China |
| COMM5961 | Topical Studies in New Media I |
| COMM5962 | Topical Studies in New Media II |
| COMM5964 | New Media Analytics |
| COMM5970 | Cybercrime and Law |
| COMM6210 | Communication Patterns in Chinese Society |
| COMM6420 | Strategies for Integrated Communication Campaigns |
| COMM6940# | Creative Technologies: Design and Management |
| COMM6950 | Directed Study in New Media Project |
| Sub-Total: 6 units | |
| Total: 24 units |
