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2022Fall BU: MS in Media Science: Marketing Communication Research文书要求
BU: MS in Media Science: Marketing Communication Research
https://www.bu.edu/com/academics/media-science/ms-in-media-science-marketing-communication-research/
Online Written and Video Questions through Kira Talent
Through your responses to video questions and one written question via the Kira Talent platform, we’re looking forward to getting to know more about you. (The written question is separate from a personal statement and/or writing sample required by your program of interest.) This assessment is done in an asynchronous format, so you can complete your responses on your own schedule, before the deadline. You’ll find a link to your Kira assessment in your application.
Academic integrity is a critical aspect of Boston University and the College of Communication, including during the application process. Please note that we may conduct an integrity check on your Kira Talent responses and screen for any unethical, plagiarized, or dishonest information.
通过您通过 Kira Talent 平台对视频问题和一个书面问题的回答，我们期待更多地了解您。 （书面问题与您感兴趣的课程要求的个人陈述和/或写作样本分开。）此评估以异步格式进行，因此您可以在截止日期之前按照自己的时间表完成您的回答。您会在申请中找到指向 Kira 评估的链接。
学术诚信是波士顿大学和传播学院的一个重要方面，包括在申请过程中。请注意，我们可能会对您的 Kira Talent 回答进行完整性检查，并筛选任何不道德、抄袭或不诚实的信息。
Personal Statement
Our concentration in Marketing Communication Research trains students for jobs in the marketing research/consumer insights industry.
Write an essay, in your own words, that explains how companies, organizations, government agencies, etc. can benefit from marketing communication research. In the second half of your essay, please provide a real-life or theoretical example of a marketing research project and tell us how knowledge gained through such a project helped or can help a client.
Please cite/reference any outside sources utilized while writing this essay. Limited to 750 words.
我们专注于营销传播研究，培养学生在营销研究/消费者洞察行业的工作。
用您自己的话写一篇文章，解释公司、组织、政府机构等如何从营销传播研究中受益。在你的文章的后半部分，请提供一个营销研究项目的现实生活或理论例子，并告诉我们通过这样的项目获得的知识如何帮助或可以帮助客户。
请引用/参考撰写本文时使用的任何外部资源。限制在 750 字以内。
