新南威尔士大学商学学士Bachelor of Commerce
$39,360 相当于人民币20.5万
Duration
3 years full-time 3年
Commencing semesters
Semester 1 - March 3月
Semester 2 - July 7月
Core courses课程
Study four compulsory core courses必修课
ACCT1501 Accounting and Financial Management 1A 会计与财务管理
ECON1101 Microeconomics 1 微观经济学
ECON1203 Business and Economic Statistics 商业和经济统计
MGMT1001 Managing Organisations and People管理组织和人员
Then choose four flexible courses from从以下列表选修四门课程
ACCT1511 Accounting and Financial Management 1B 会计与财务管理
COMM1000 Creating Social Change: From Innovation to Impact 创造社会变革:从创新到影响
ECON1102 Macroeconomics 1 宏观经济
FINS1613 Business Finance 商业金融
INFS1602 Digital Transformation in Business 数字化改造的企业
MARK1012 Marketing Fundamentals 营销基础
MGMT1101 Global Business Environment 全球商业环境
TABL1710 Business and the Law商业与法律
Areas of study (majors)
Commerce商科
Accounting 会计
Business Economics 商业经济学
Business Law商务法
Business Strategy and Economic Management经营战略与经济管理
Finance金融
Financial Economics金融经济学
Human Resource Management人力资源管理
Information Systems信息系统
International Business 国际业务
Management 管理
Marketing 营销
Real Estate Studies 房地产研究
Taxation 税收
Marketing Essentials
Analysing the Marketing Environment
Understanding and Targeting the Market: Consumer Behaviour
Understanding and Targeting the Market: Segmentation, Targeting and Positioning
Understanding and Targeting the Market: Marketing Research
Product and Branding Decisions
Developing New Products
Value Creation:Services
Value Capture and Delivery: Pricing; Supply Chain
Value Capture and Delivery: IMC, Advertising, PR
营销要点
分析营销环境
了解和瞄准市场:消费者行为
了解和瞄准市场:细分,定位和定位
了解和瞄准市场:营销研究
产品和品牌决策
开发新产品
价值创造:服务
价值捕获与交付:定价; 供应链
价值捕获与交付:IMC,广告,公关
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