迪肯大学运动管理专业
概括
澳大利亚拥有全世界最强大之一的运动管理企业，支撑这个数十亿美元产业的专业人士为全国的项目管理提供方向和指导;通过本专业课程的学习，学生能够对商业学科中的项目管理，有效的管理领导才能和项目管理有深入的认识和了解;无论学生以前是什么样的学习水平，迪肯大学项目管理专业都能帮助学生实现进入相关行业工作的愿望，比如金融等领域,市场营销,管理或开发行业。
课程学制：1.5年或者2年
校区：Burwood（Melbourne）
开学时间：2、7月两季入学
学费：27800澳币/年
雅思要求：6.5/6.0
课程设置：
完成学业学生需要完成10门核心课程+6门选修课程
核心课程
Introduction to the Sport Industry 体育产业概论
Contact hours:
Campus: 1 x 3 hour seminar per week
Cloud (Online): Learning experiences are via CloudDeakin
Content：
The unit provides an overview of the Australian sports system. Its key objectives are to analyse the structure, function and inter-relationships of various agencies responsible for the delivery of sport in Australia, and to allow students to critically analyse a variety of contemporary issues confronting sport and sport managers. Such issues may include funding for sport, the use of drugs and the control of violence in sport.
Assessment：
Assessment 1 (Group 3-4 students) - Presentation (15mins) and Peer Analysis Report ( 2 x 500 words) - 40%
Assessment 2 (Individual) - Written assignment (6000 words) - 60%
Sport Organization Behavior 体育组织行为
Contact hours:
Campus: 1 x 3 hour seminar per week
Cloud (Online): 1 x 3 hour class per week (recordings provided)
Content：
This is an introductory unit that aims to allow students to examine the structure of the Australian sports system. Students will be encouraged to review past trends that have shaped the sports system, gain an understanding of the current status of agencies and organisations nationally and internationally, and to draw upon this information to explore future directions in the organisation and governance of sport. Emphasis is also placed on conducting internal analyses of a variety of agencies and organisations, with a specific reference to employment in the sport industry plus, an analysis of the skills utilised by the sport manager.
Assessment：
Assessment 1 (Individual) - Written assignment (3000 words) - 40%
Assessment 2 (Individual) - Written assignment (5000 words) - 60%
Sport Marketing 体育营销
Contact hours:
Campus: 1 x 3 hour seminar per week
Cloud (Online): 1 x 3 hour recorded seminar per week (recordings provided)
Content：
The unit will introduce students to the marketing management process. The use of the marketing mix, product, price, promotion and distribution will be developed and related to sport. Traditional use of marketing theory in sport will be examined and an analysis of sport marketing functions will be conducted. This will include positioning the sport product, market segmentation, sport marketing and technology, and the development of marketing plans.
Assessment：
Assessment 1 (Individual) – Case study (4000 words) - 60%
Assessment 2 (Group – 4 students) - Marketing analysis (4000 words) – 40%
Sport and the Law 体育与法律
Contact hours:
Campus: 1 x 3 hour seminar per week
Cloud(online): Learning experiences are via CloudDeakin
Content：
This unit is designed to give students an understanding of those principles of law which specifically affect sport and its administration. In particular, the unit will focus on the following areas: the legal structures which may be adopted by sporting clubs, the athlete-player relationship; rights of an athlete to negotiate contractual arrangements; liability of sports personnel in contract and tort; drug abuse by athletes and the protection of an athlete from discrimination in its various forms; the protection of an athlete's reputation, name, image and likeness; and finally the sale of broadcasting rights of sporting events.
Assessment：
Assessment 1 (Individual) - Assignment (2000 words) - 25%
Assessment 2 (Individual) - Assignment (2000 words) - 25%
Assessment 3 (Individual) - Research essay and annotated bibliography (3000 words) - 50%
Sport Promotions and Public Relations 运动促销和公共关系
Contact hours:
Campus: 1 x 3 hour seminar per week
Cloud (Online): 1 x 3 hour recorded seminar per week (recordings provided)
Content：
The unit examines promotional management strategies as they apply to sporting organisations. Students will examine the promotion mix including advertising, sales promotions, personal selling and public relations. Special emphasis will be placed on the study of public relations and its role in managing the media within the sport management industry.
Assessment：
Assessment 1 (Group maximum of 4 students) - Written assignment 4000 words plus oral presentation 40%
Assessment 2 (Individual) - Written assignment 4000 words 40%
Assessment 3 (Individual) - Written reflections 2000 words 20%
Sport Organisation Theory 体育组织理论
Contact hours:
Campus: 1 x 3 hour seminar per week
Cloud (Online): 1 x 3 hour seminar per week (recordings provided)
Content：
Today's sport industry is experiencing rapid growth and transformation, and future sport managers need to be prepared to implement change. This unit enables students to develop and apply an understanding of the concepts and principles used in explaining organisational phenomena in sport organisations. The unit introduces students to governance, management, leadership and organisational theory as it applies to the sport setting to assist the future sport manager to implement change strategies specifically within sport organisations.
Assessment：
Written Assignment 1 (Case study) 4000 words 40%
Written Assignment 2 (Case study) 6000 words 60%
Strategic Management 战略管理
Contact hours:
Learning experiences are via CloudDeakin（on line）
Content：
This unit provides students with the skills and knowledge applicable to the process of planning for an organisation's future. Key elements of strategic management will be considered including planning, environmental analysis, strategy formulation, strategy implementation and control. The unit will assess the strategic management cycle and decision-making processes utilised in considering alternatives, choice and the evaluation of strategy as it applies to sporting organisations. It will also include case study analysis of national and international sport and non-sport organisations. Links between decision-making, leadership, culture and ethical behaviour in relation to strategy formulation will also be examined.
Assessment：
Assessment 1 (Group of 5) - Simulation (equivalent to 3000 words) - 40%
Assessment 2 (Individual) - Written Assignment (5000 words) - 60%
Facility and Event Management 设施和事件管理
Contact hours:
1 x 3 hour seminar per week
Content：
This unit examines the operational management techniques applicable to the management of major sport facilities and events. The unit enables students to apply fundamental knowledge drawn from marketing, human resource management, financial management and general management as it applies to facility and event management. The unit places equal emphasis on the management of events and facilities.
Assessment：
Written assignment 1 4000 words 50%
Written assignment 2 (Group/3-5 students) equivalent to 3000-4000 words per student 50%
Economics for Managers 管理经济学
Contact hours:
Campus: 1 x 3 hour seminar per week
Cloud(online): Learning resources are via CloudDeakin
Content：
The unit covers the policy and strategic aspects of business management and also provides a practical and pragmatic approach to policy issues. Topics include the dynamics of market behaviour, including a discussion of different market structures and the impact of macroeconomic policies in a changing world economic environment on the economy in general and the student's business in particular.
Assessment：
Assignment 40%, Examination 2 hours 60%
Hurdle requirement: achieve at least 50% of the marks available on the examination.
Financial Interpretation 金融解释
Contact hours:
Campus: 1 x 3 hour seminar per week.
Cloud(online): Online independent and collaborative learning including 3 scheduled online workshops of 3 hours duration
Content：
This unit aims to develop an understanding of how financial reports and other relevant information is used to support decision-making in and about organisations. It is designed to cater for students who do not necessarily have extensive prior business experience and therefore emphasises the business context and relates ideas to basic business transactions and other business functions and financial events. It also emphasises the environment within which businesses operate and discusses the use of important economic information that is normally beyond financial statements.
Assessment：
Assessment 1 (Individual) Assignment (2000 words) 20%
Assessment 2 (Group of 5 students) Written assignment (3000 words) 30%
Examination (2 hours) 50%
选修课程
Athlete Management 运动员管理
Contact hours:
Burwood (Melbourne) Intensive: Unit is taught face to face intensively in blocks during Trimester 1. Classes are not held every week, but attendance is required across the dates specified below:
Friday 20 April
Thursday 26 April
Friday 27 April
Cloud (Online):
3 x 8 hour classes (recordings provided)
Please note the Burwood (Melbourne) offering of the unit is delivered intensively, in blocks. Recordings of the intensive classes will be provided.
Content：
This unit addresses: the history of athlete management; management services; the roles of the player, the manager and the club; athlete career development; overall development of the athletes; athlete retirement; commercial property; conflict, sponsorship; celebrity marketing; and finance and scheduling.
Assessment：
Assessment 1 (individual) - Written assignment (3500 words) - 50%
Assessment 2 (group of 4) - Written assignment (3000 words) - 25% and
Presentation (15 minutes) - 25% - Total - 50%
Sport Broadcasting 体育广播
Contact hours:
Online independent and collaborative learning activities including four (4) scheduled online workshops
Content：
This unit focuses on the increasing influence of traditional and new media forms of content delivery on sport. Issues to be examined include the economics of broadcasting through rights revenue, contracts and inter-organisational partnerships, government policy influences on sport and broadcasting, scheduling and promotional benefits and the production process of live sporting events and programming. Measurement terms such as ratings and share will be introduced focusing on their translation into revenue and commercial opportunity. The unit also covers future trends in sport broadcasting within Australia and abroad.
Assessment：
Assessment 1 (Individual) - Written Assignment (3000 words) - 40%
Assessment 2 (Individual) - Written Assignment (5000 words) - 60%
Sport Policy and Development 体育政策和发展
Contact hours:
3 face-to-face or online contact hours per week and online problem-based exercises
Content：
This unit aims to enable students develop effective sport development programs and practices, and assists them with the planning, designing and managing of sport systems and pathways for sporting organisations and communities. This is achieved through introducing students to major issues in policy development and development practices in sport organisations. A critical review of development practices of and through sport driven by excellence in sports performance and improved participation respectively will be presented. Students will be given the opportunity to explore policy and sport development issues through innovative experiential learning techniques and case studies.
Assessment：
Assessment 1 (Individual) - Written Assignment (3500 words) - 50%
Assessment 2 (Individual) - Written Assignment (3500 words) - 50%
