1.MSc in Marketing Analytics and Insights营销分析与决策理学硕士
https://mscmarketing.nus.edu.sg/academics/programme-structure-and-curriculum/
1.1课程设置：
OUR PROGRAMME
ORIENTATION WEEK
Principles of Marketing
This refresher module is geared towards providing you with the fundamentals of the topic, which w
ill help you transition into the dynamic world of marketing analytics.
This module carries zero (0) MC, and will be conducted as part of our Orientation programme. You
are highly encouraged to attend this module if you have not taken similar modules in your undergra
duate degree.
CORE MODULES
Big Data in Marketing
Consumer Insights
Digital Marketing
Marketing Analytics
Marketing Analytics Visualisation and Communications
*Modules are subject to change.
ELECTIVE MODULES
You need to take a total of four elective modules (2 modules in each semester), totaling 16 MCs. Th
e basket of elective modules may include:
Customer Relationship Management
Pricing Analytics
Product and Brand Management
Python Programming for Marketing Analytics
Research for Marketing Insights
*Modules are subject to change.
EXPERIENTIAL LEARNING
The Experiential Learning component can be completed in Special Terms 1 and 2 (May to July) or
Semester 1 (August to November) of each Academic Year.
Internship
Marketing Analytics Project (MAP)
Marketing Venture Challenge module
1.2申请要求：强烈建议提供G 有面试
1.3学费：S$60,000
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