微信扫一扫
今天我们就详细了解一下这个专业：
专业介绍
香港大学市场营销理学硕士课程为期一年，提供严谨和尖端的学习经验，重点是在当今瞬息万变的经济环境下，如何制定最佳的市场营销策略。
该课程由三组模块组成，分别是(1)市场洞察、(2)分析工具和(3)市场专业人员决策框架。它旨在以战略为导向，通过全面的培训来提高你的分析、沟通和智力技能。以企业盈利为目标的道德和可持续性问题也纳入了该计划。
完成课程后，你可以:
面对21世界的消费者、新兴市场、互联网+等，保持领先于关键营销发展。
在制定营销策略时，了解市场趋势并评估消费者的洞察力
将创新和洞察力转化为管理行动，促进业务增长
该课程总共需要10门课程(60学分)，包括5门核心课程(30学分)和5门选修课(30学分)。香港大学数码港分校一般在平日上课。除了我们的教师，经验丰富的行业专业人员将参与教学。所有课程都用英语授课。
The HKU Master of Science in Marketing is a one-year full-time programme which offers a rigorous and cutting-edge learning experience, with a focus on best marketing practices and strategies in today's fast-changing economy.
The programme is composed of three groups of modules on (1) marketing insights, (2) analytical tools, and (3) decisions framework for marketing professionals. It is designed to be strategy-oriented with an all-rounded training to sharpen your analytical, communication and intellectual skills. Ethics and sustainability issues with a corporate profit-making orientation are also embedded in the programme.
Upon completing the programme, you will be able to:
Stay ahead of key marketing developments in face of millennial consumers, emerging markets, internet plus, etc.
Understand market trends and assess consumer insights when formulating marketing strategies
Transform innovation and insights into managerial actions to fuel business growth
The programme requires a total of ten courses (60 credits), including five core courses (30 credits) and five elective courses (30 credits). Classes will generally be conducted during weekdays at the HKU Cyberport Campus. In addition to our faculty members, experienced industry professionals will be involved in the teaching. All courses are taught in English.
课程设置
申请要求
To be eligible for admission to the Master of Science in Marketing programme, you need to fulfill these requirements:
Hold a recognised Bachelor's degree or equivalent;
Obtain statements from two referees, regarding your suitability for the programme;
Obtain a TOEFL/IELTS* score if you are not from an English-medium university; and,
Preferably with two years of business and marketing working experience (your application will also be considered if you do not have two years of work experience but have prior internship or learning experience related to marketing and business)
*GMAT/GRE scores are not required, but a good GMAT/GRE score will be favorably considered and may be helpful for marginal cases.
School codes for test score reports:
TOEFL: 9671 | GRE: 2482
TOEFL and IELTS score reports are valid for two years only. GMAT score reports are valid for five years. For example, if you submit your application form on Feb 2, 2018, then only the report of TOEFL/IELTS test taken after Feb 1, 2016 is considered valid. Also, please make sure you can arrange the official test report to us in time as the test authorities may not issue your report when the test result has expired.
截止时间
Round 1 Deadline: 12:00nn (HKT) January 3, 2019
Round 2 Deadline: 12:00nn (HKT) March 1, 2019
学费
The tuition fee of HK$260,000 for Intake 2019 is payable in two instalments over one year and is subject to change and final approval by The University of Hong Kong. The payment deadlines of the tuition fee instalments are normally in October and January each year.
Upon receiving the admission offer, candidates will be required to arrange an offer deposit of HK$65,000 to confirm the seat. The deposit will be deducted from the first instalment of the tuition fee.
We offer merit-based scholarships to new students at the time of admission. The number of scholarships to be awarded will not exceed 10% of the intake number in the relevant academic year.
The amount of each scholarship is subject to the performance of the candidate. All eligible candidates will automatically be considered and no separate application for the scholarship is required.
