1. MSc in Marketing市场营销理学硕士
1.1课程设置：
培养方向：1.市场营销视野 2.量化营销 3.战略营销
Core Courses (Four Courses)
Applied Marketing Research and Metrics
Consumer Insights
Marketing Management
Digital Marketing
Applied Marketing Research and Metrics
Elective Courses (Five Courses)
Acting on Consumer Insights: Learning Through Case Analysis and Experiential Learning Projects
China Marketing
Digital Transformation for Marketing Organization
International Study Field Trip
Organizational Leadership
Strategic Marketing Stream*
Advertising and Integrated Marketing Communication
Branding Strategy
Corporate Communications1
Customer Management
Entrepreneurial Marketing
ESG and Marketing for Social Impact
Global Marketing
Global Technology and New Product Strategies
International Business Environment
Platform Business Models and the Sharing Economy
Services Marketing and Management
Quantitative Marketing Stream*
Algorithms, Big Data and Online Marketplaces
Big Data Consumer Analytics
Business Simulation
Digital Experimentation in Marketing2
Foundational Quantitative Skills in Marketing
Pricing Strategies and Tactics
Python for Marketing Analytics1
Social Media Marketing2
Technology Innovations in Retail Banking and Consumer Finance
1.2申请要求：官网雅思6（5.5）；优先考虑有工作经验和有G的申请人
1.3学费：HK$ 360,000
微信扫一扫
