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1.1课程设置：
urriculum
Programme Structure
The programme consists of 36 credits, including 6 Core Subjects, 6 Elective Subjects and a Master’s Project. 6 Compulsory Subjects are taught over the course of the first two semesters, in conjunction with student’s choice of specialised stream(s) or other Electives. During the first two semesters, students will refine and plan their Final Project. The third semester is allocated for completing it. The project gives them the opportunity to showcase what they have learned for potential employers or lay the foundation for an enterprise of their own.
6 Compulsory Subjects
- Production Processes in Multimedia & Entertainment (3 credits)
- Recovering Creativity (2 credits)
- Globalisation in New Media Design & Technology (3 credits)
- Successful Project Management (2 credits)
- Innovative Multimedia Project Development I & II (2 credits)
Production Processes in Multimedia & Entertainment, Innovative Multimedia Project Development, and Successful Project Management provide the practical foundation students will need to complete their final project and maximise their success in the marketplace. The remaining compulsory classes are designed to broaden their perspectives, enable them to recognise and capitalise on diverse opportunities, enhance their personal creativity, and understand how to manage creative processes in ways that get the most out of their collaborations with others.
Stream Elective Subjects (3 Credits Each)
Game Development
(SD5922 Game Design, SD5923 Game Development)
This stream is aimed at developing the students’ capacity to conceive of professional games and communicate their design to developers. The basic principles of game design are taught as well as the ability to identify trends so that students can differentiate, discuss and synthesise their own ideas. Students will develop their knowledge for the gaming industry, while learning how to consider psychological, social, technological and cultural factors in creating fun and playable games. They will also learn how to integrate related game theories, while recognising the evolution of the games industry and different genres of games, multiplayer games, and the basics of game engines and prototyping tools. Students will progress in this stream to learning about the processes of computer games with emphasis on a professional context. They will be exposed to various situations related to professional game development so that they can make choices regarding the implementation of games, building teams, and delivering the gameplay experience to a target audience. Students will integrate concepts and strategies for developing a game, including the appropriate use of tools and skills.
Social, Mobile and Internet
(SD5951 Emerging Multimedia Technologies for Digital Media Industry, SD5952 New Opportunities in Digital Media)
This stream teaches entrepreneurial students the principles of social, mobile and web technology, and how to utilise these forms of media that is drastically changing the way we interact with the world and each other. As an increasingly influential area in academia and industry, students will be taught the fundamentals of utilising web, mobile and social technologies. Topics that will be covered include design and creation of novel and practical concepts on mobile devices, social network, mobile search and browsing technology, and web-based applications with genuine product-market fit. For all three areas (mobile, social and web) students will be given the tools to create their own innovative applications for use and learn the means of development and distribution through these platforms. Students will learn to identify, manage and solve technical, organisational and design aspects related to the global digital media and web market. Students also learn how to find real world customers for their projects, and are encouraged to commercialise their school project and look for external funding of their dream.
Applied Design Psychology
(SD5958 Psychology of Design I, SD5959 Psychology of Design II)
Design Psychology is an interdisciplinary field that applies insights from psychology, aesthetics, art design, and communication theory to design. Design psychology studies and communicates relationships between producers, designers, and consumers in order to improve upon design processes. It examines the socio-cultural and physical environments that impact human psychology and behavior to help designers create and communicate more effective ideas. Through scientific, systematic research, graduates will be able to meet the demands of a global and diverse market.
A focus of the MSc programme is media psychology. In the past two decades, rapid changes in the media and communication technologies have transformed the world and how people engage it. Media psychology is a key part of entertainment, advertising, and design industries. It critically reflects upon the role of media and its affect upon individuals, societies, and the world. The relationship humans have with objects and digital media go beyond physical and audiovisual interaction. Media interactions also include cognitive, perceptual, and emotional needs and desires. The Applied Design Psychology stream introduces the qualitative means to assess people’s needs, expectations, fears, and desires. Designs integrating these insights are more connected to and fulfilling of our complex psychological needs. Students don’t have to specialising exclusively in this area. This is also an ideal ‘second stream’ for students who are primarily specialising in Game Development or Social/Mobile/Internet because it allows you to supplement your skills in those areas to maximise their success in the marketplace.
Other Electives (3 Credits Each)
Electives are designed to allow students to explore additional areas of interest, or go even deeper into subjects they are interested in. They change all the time to keep up with emerging industry trends and the latest research, but may include:
- Concept Art & Production Design
- Independent Study
- Interactive Multimedia Environments
- Introduction to Sociable Robots
- Marketing Management for Digital Entertainment
- Prototyping & Scripting
- Reinventing Traditional Businesses Using New Media & the Internet
- Sound Design & Technology
- Story Development
- Transformative Technologies
- Virtual and Augmented Reality
- Additionally, students can take core classes from other streams and one subject from Department of Computing as Elective Subjects.
SD5900 Master's Project (6 Credits)
This is the capping project that concludes the programme. It is the implementation of the proposal as developed in Innovative Multimedia Project Development I & II.
1.2申请要求：官网雅思6分，强烈建议6.5分及以上；相关专业；入围的申请人将被邀请提交作品集和面试
1.3学费：174060港币
