1. Foundations of Management 专项课程 6个月的时间,每周3小时 初级
IESE, the graduate business school of the University of Navarra 西班牙商学院
课程介绍:
Good management is equal parts knowing and doing. No matter what industry you work in or where you are in your career, a basic understanding of financial, marketing and decision-making principles and other management fundamentals will help you achieve your professional goals - be it getting promoted in your current job, getting ready for a MBA program, or starting your own company.
良好的管理是知行合一。无论您在哪个行业工作或在您的职业生涯中处于什么位置,对财务、营销和决策原则以及其他管理基础知识的基本了解都将帮助您实现您的职业目标——无论是在您目前的工作中得到晋升,还是做好准备MBA 课程,或创办自己的公司。
This Specialization will give you a comprehensive introduction to the practice of management through the lens of four key disciplines: accounting, finance, marketing, and organizational behavior. In each course, you'll analyze real business cases from these four perspectives. In the final Capstone Project, you’ll apply what you’ve learned to develop a holistic solution to a real-world business dilemma. This Specialization will provide you with the skill set needed to help achieve the next step in your career.
本专业将从会计、财务、营销和组织行为这四个关键学科的角度全面介绍管理实践。在每门课程中,您将从这四个角度分析真实的商业案例。在最终的 Capstone 项目中,您将应用您所学到的知识来开发解决现实世界业务困境的整体解决方案。该专业化课程将为您提供帮助您实现职业生涯下一步所需的技能组合。
2. Project Management 4周,每周2小时,完成时间大约为8 小时 初级
The University of Virginia 弗吉尼亚大学
课程介绍:
Projects are all around us. Virtually every organization runs projects, either formally or informally. We are engaged in projects at home and at work. Across settings, planning principles and execution methodologies can offer ways in which projects can be run more effectively and efficiently. Project management provides organizations (and individuals) with the language and the frameworks for scoping projects, sequencing activities, utilizing resources, and minimizing risks.
This is an introductory course on the key concepts of planning and executing projects. We will identify factors that lead to project success, and learn how to plan, analyze, and manage projects. Learners will be exposed to state-of-the-art methodologies and to considering the challenges of various types of projects.
How to initiate, define and organize a project
How to develop a project plan, including scoping, sequencing tasks, and determining a critical path
How to assess, prioritize and manage project risk
How to execute projects and use the earned value approach for monitoring and controlling progress
项目无处不在。几乎每个组织都以正式或非正式的方式运行项目。我们从事家庭和工作中的项目。跨环境、规划原则和执行方法可以提供更有效和高效地运行项目的方法。项目管理为组织(和个人)提供语言和框架,用于确定项目范围、排序活动、利用资源和最小化风险。
这是一门关于规划和执行项目的关键概念的介绍性课程。我们将确定导致项目成功的因素,并学习如何计划、分析和管理项目。学习者将接触到最先进的方法并考虑各种类型项目的挑战。
您将学到的内容有
如何启动、定义和组织项目
如何制定项目计划,包括范围界定、任务排序和确定关键路径
如何评估、优先排序和管理项目风险
如何执行项目并使用挣值法来监控和控制进度
3. Company future management 4周,每周3小时,一共12小时
伦敦大学和伦敦商学院The University of London London Business School
课程介绍:
The aim of the course is to provide you with a comprehensive framework for understanding both the traditional principles of management inside companies today as well as the alternative principles that are becoming increasingly important. It provides both theoretical and practical perspectives on the nature of management in today’s organisations.
本课程的目的是为您提供一个全面的框架,以了解当今公司内部的传统管理原则以及变得越来越重要的替代原则。它提供了关于当今组织管理性质的理论和实践观点。
4. Management Fundamentals 4周,每周1-2小时,一共7小时 初级
宾夕法尼亚大学 The University of Pennsylvania
课程介绍:
People are the most valuable asset of any business, but they are also the most unpredictable, and the most difficult asset to manage. And although managing people well is critical to the health of any organization, most managers don't get the training they need to make good management decisions. Now, award-winning authors and renowned management Professors Mike Useem and Peter Cappelli of the Wharton School have designed this course to introduce you to the key elements of managing people. Based on their popular course at Wharton, this course will teach you how to motivate individual performance and design reward systems, how to design jobs and organize work for high performance, how to make good and timely management decisions, and how to design and change your organization’s architecture.
人是任何企业最宝贵的资产,但也是最不可预测、最难管理的资产。尽管良好的人员管理对任何组织的健康发展都至关重要,但大多数管理人员并未接受做出良好管理决策所需的培训。现在,沃顿商学院的获奖作家和著名管理学教授 Mike Useem 和 Peter Cappelli 设计了这门课程,向您介绍管理人员的关键要素。本课程基于沃顿商学院的热门课程,将教你如何激励个人绩效和设计奖励制度,如何设计工作和组织高绩效工作,如何做出良好及时的管理决策,以及如何设计和改变你的组织的架构。
5. Solve Real Business Problems. Build a foundation of core business skills in marketing, finance, accounting and operations. 7个月,每周2小时,初级
宾夕法尼亚大学 The University of Pennsylvania
课程介绍:
Understand branding and go-to-market strategies
Read income statements, balance sheets, and cash flow statements
Manage people through motivation and reward systems
Analyze and improve business processes in services or manufacturing
了解品牌推广和上市策略
阅读损益表、资产负债表和现金流量表
通过激励和奖励系统管理人员
分析和改进服务或制造中的业务流程
In this Specialization, you’ll develop basic literacy in the language of business, which you can use to transition to a new career, start or improve your own small business, or apply to business school to continue your education. In five courses, you’ll learn the fundamentals of marketing, accounting, operations, and finance. In the final Capstone Project, you’ll apply the skills learned by developing a go-to-market strategy to address a real business challenge.
在本专业化课程中,您将培养商业语言的基本素养,您可以利用这些知识过渡到新的职业、创办或改善自己的小型企业,或申请商学院继续接受教育。在五门课程中,您将学习营销、会计、运营和财务的基础知识。在最终的 Capstone 项目中,您将应用通过制定上市战略所学到的技能来应对真正的业务挑战。









