媒体管理MEDIA MANAGEMENT
入学要求:The normal standard of admission is at least a 2.1 Honours degree.
雅思要求:
International English Language Testing System (IELTS) Academic module (not General Training)
overall score 6.5
no sub-test less than 6.0
课程设置:
Core courses 核心课程
MEDIA ECONOMICS 媒体经济学
RESEARCH METHODS 1 (CCPR) 研究方法1
MANAGING STRATEGIC CHANGE (MEDIA MANAGEMENT) 管理战略变化
MARKETING MANAGEMENT (MEDIA MANAGEMENT)营销管理
MEDIA & CULTURAL POLICY 媒体和文化策略
RESEARCH METHODS 2 (CCPR) 研究方法2
Optional courses
Optional courses may include, but are not limited to:
INTELLECTUAL PROPERTY LAW
DIGITAL TRANSFORMATION: NEW MODELS OF BUSINESS
ISSUES IN AUDIENCE MANAGEMENT
选修课
选修课程包括但不限于:
知识产权法
数字化转型:新的商业模式
观众管理问题
专业二:MEDIA, COMMUNICATIONS & INTERNATIONAL JOURNALISM MSc 媒体、传播和国际新闻
入学要求:
2.1 Honours degree or non-UK equivalent in sociology, politics, economics, history or related social science subject.
雅思要求:
overall score 6.5
no sub-test less than 6.0
课程设置:
Core courses
MEDIA, COMMUNICATIONS AND JOURNALISM: CRITICISM AND THEORY
RESEARCH DESIGN
RESEARCHING AUDIENCES AND MEDIA REPRESENTATIONS
Optional courses may include
CHINA'S INTERNATIONAL POLITICS
CRIME, MEDIA AND POPULAR CULTURE
GLOBAL ECONOMY
HUMAN RIGHTS AND GLOBAL POLITICS
INTERNATIONAL RELATIONS AND DEVELOPMENT
INTERNATIONAL RELATIONS RESEARCH
INTERNATIONAL SECURITY AND STRATEGIC STUDIES
MEDIA AND DEMOCRACY
WRITING NEWS
POLITICAL INSTITUTIONS AND COMMUNICATION
UNDERSTANDING PUBLIC POLICY
THE INTERNET AND CIVIL SOCIETY
MEDIA AND DEMOCRATISATION IN CENTRAL AND EASTERN EUROPE AND THE FORMER SOVIET UNION
PRODUCING NEWS
核心课程
媒体、传播与新闻:批评与理论
研究设计
受众和媒体表现研究
选修课可能包括
中国的国际政治
犯罪、媒体与大众文化
全球经济
人权与全球政治
国际关系与发展
国际关系研究
国际安全与战略研究
媒体与民主
撰写新闻
政治制度与传播
理解公共政策
互联网与公民社会
中东欧和前苏联的媒体与民主化
新闻制作
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