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International Marketing MSc
入学要求：
Undergraduate degree with high 2:1 honours (i.e. overall average of at least 65% across all years of study).
Please note this programme is normally not suitable for applicants who have an undergraduate degree in Marketing. Note: while not a requirement, some familiarity with data analysis/statistical software, such as Microsoft Excel or SPSS, is recommended.
In order to meet the academic entry requirements for this programme you should have a minimum high 2:1 undergraduate degree with a final mark of at least 65% or above in the UK marking scheme. If you are still studying you should be achieving an average of at least 65% or above in the UK marking scheme.
高2：1荣誉的本科学位（即，全年期间的总体平均至少65％）。
请注意，此计划通常不适合在营销中具有本科学位的申请人。注意：虽然不是要求，建议使用一些对数据分析/统计软件（如Microsoft Excel或SPS）的熟悉程度。
为了满足本计划的学术入学要求，您应该在英国标记计划中最低2：1本科学位，最终标记至少为65％或以上。如果您仍在学习您的英国标记方案中的平均至少65％或以上。
课程设置：
Required Modules
International Marketing (15 credits)
Marketing Theory and Practice (15 credits)
Consumer Behaviour (15 credits)
Marketing Strategy and Planning (15 credits)
Research in Marketing (15 credits)
Research Project (Dissertation) (60 credits)
Optional Modules
You are also required to take 45 credits from a range of optional modules that may typically include:
International e-Services Marketing (15 credits)
Business to Business Marketing (15 credits)
Sustainability and Ethics (15 credits)
Marketing Analytics (15 credits)
Digital Marketing (15 credits)
International Marketing Communications (15 credits)
Brand Management (15 credits）
课程设置：
必填模块
国际营销（15学分）
营销理论与实践（15学分）
消费者行为（15学分）
营销策略和规划（15学分）
营销研究（15学分）
研究项目（论文）（60学分）
可选模块
您还需要从一系列可选模块中占用45个学分，这些模块通常可以包括：
国际电子服务营销（15学分）
商业营销业务（15学分）
可持续性和道德（15学分）
营销分析（15学分）
数字营销（15学分）
国际营销通讯（15学分）
品牌管理（15学分）
