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专业介绍：
Study the latest in marketing management theory and practice as you learn how to improve business results in a global context. On this full-time MSc in Marketing Management you’ll focus on digital marketing techniques and data interpretation to develop your strategic and tactical decision-making.研究最新的营销管理理论和实践，因为您了解如何在全球范围内提高业务结果。在营销管理中的全职MSC上，您将专注于数字营销技术和数据解释，以发展您的战略和战术决策。
This master’s also offers a rare opportunity to use ‘R Analytics’ software to develop your statistical analysis skills. 此硕士硕士还提供了难得使用“R分析”软件来开发统计分析技能的机会。
This master’s degree in Marketing Management is ideal if you’re new to the field and want to become a professional marketer, or if you’d like to gain marketing insights using the latest approaches.这种硕士营销管理学位是理想的，如果您是该领域的新手，并且希望成为专业营销人员，或者如果您想使用最新方法获得营销洞察。
We’ll help you graduate as a capable marketer who can integrate marketing management approaches to provide solutions for modern businesses across the globe.我们将帮助您毕业为能够整合营销管理方法，为全球的现代企业提供解决方案。
You’ll gather, analyse and interpret data to work out how to develop meaningful customer insights. During the course, you’ll learn how organisational functions contribute to strategy and how to inform international and multicultural scenarios.您将收集，分析和解释数据以解决如何制定有意义的客户洞察力。在课程期间，您将了解组织职能如何促进战略以及如何通知国际和多元文化的情况。
You can tailor your learning to suit your professional needs. For example, you can choose to focus on:您可以根据您的专业需求量身定制您的学习。例如，您可以选择专注于：
marketing in the luxury sector奢侈品部门营销
using analytics and data effectively有效地使用分析和数据
global brand strategy全球品牌战略
business ethics商业伦理
the role of design in marketing设计在营销中的作用
入学要求：
Acceptable subjects: A wide range of subjects accepted in Business, Economics, Science, Engineering, IT, Management and Marketing, Communication, Education, Political Science, and Sociology可接受的科目：商业，经济学，科学，工程，IT，管理和营销，沟通，教育，政治科学和社会学中，广泛的科目接受了广泛的科目
雅思要求：
overall score 6.5，R&W 6.5，S&L 6.5
课程设置：
Customer Insight
Designing and Managing Research Projects
Digital Marketing Strategy
Integrated Marketing Communication Design
Introduction to Marketing
Measuring Marketing Effectiveness
You must also choose from the following modules:
Digital Analytics
Dissertation for Marketing
Marketing Practice Based Dissertation
Services Marketing
Strategic Branding and Luxury Marketing
职业发展：
You’ll graduate with the digital and analytical skills sought after by employers. The MSc Marketing Management degree is also good preparation for further research at PhD level.您将通过雇主追捧的数字和分析技能毕业。 MSC营销管理学位也是博士学位进一步研究的良好准备。
Our graduates from all over the world work in roles such as:我们从世界各地的毕业生在角色中工作，如：
customer relationship management
data analysis
brand management
marketing project management
market research
product design management
Some of the big-name brands they’re working for include:
Accenture
Burson-Marsteller
John Lewis
Ocado
Hewlett Packard (HP)
费用：
£24,060
