微信扫一扫
很多国内的同学们希望未来可以从事传媒类专业的工作，所以希望在本科和硕士阶段学习传媒专业。但是又因为传媒专业分布非常广泛，对于同学们来说想具体了解每个专业的区别又非常困难。因此，今天开始，我把在传媒类专业的了解到的一小点信息跟大家做一个分享，希望能对未来想要选择传媒专业的同学们有帮助。
首先，传媒类专业一个涵盖专业领域非常广泛的专业门类，大致可以分为两个方向：1、理论媒体艺术，2、实践媒体艺术。这两个
方向对于同学们的要求不一致，在国内，其实传媒也是有分为理论和实践的区别（想要学习实践媒体的学生大部分都参加了艺考）。
我们拿英国的利兹大学为例，来看一看，这两类的专业到底有什么样的区别。
在利兹大学的School of Media and Communication学院里，本科阶段开设以下专业，分别包括：
BA Communication and Media, BA Digital Media ,BA Film, Photography and Media 以及BA Journalism这四个专业。硕士研
究生开设：
MA Communication and Media
MA Film, Photography and Media
MA International Communication
MA International Journalism
MA Media Industries
MA New Media
MA Political Communication
MA Promotional Media
我们先来看看本科阶段的专业：本科的理论媒体专业即BA Communication and Media专业，专业设置更偏向理论研究。而另外三
个专业则更偏向实践媒体艺术。
很多同学对数字媒体的了解程度很低，我们今天就先来分析一下，实践媒体是什么专业，适合什么样的学生来学习呢？
接下来，我们来看看利兹大学的数字媒体专业的开立目的以及课程模块：
Course purpose:
课程目的：
This course offers a blend of theory and practice, teaching you all you need for a future in digital and interactive media.
本课程融合了理论与实践，为学生提供数字和互动媒体未来所需的一切。
You’ll build a portfolio of practical projects and learn to analyse the impact of digital media products on society. You’ll have the opportunity to gain a wide range of technical skills from graphic design and animation to dynamic web programming and mobile app development, and to combine these with vital critical thinking, research and analytical skills.
学生将构建一系列实用项目，并学习分析数字媒体产品对社会的影响。学生将有机会学习到广泛的技术技能，从平面设计和动画到动态网络编程和移动应用程序开发，并将这些和重要的批判性思维，研究和分析技能相结合。
You can shape your degree to suit your interests and career plans through your choice of optional modules, whether they relate to creative or technical practice or theoretical analysis of the digital media industries. You could even undertake a four-week work placement to gain experience of these fast-changing industries.
学生可以通过选择选修课来塑造属于你自己的学位，以满足你的兴趣以及职业规划。无论这些模块是与创意或技术实践相关还是与数字媒体行业的理论分析相关。同学们甚至可以进行为期4周的工作实习，已获得快速变化的行业经验。
Our excellent links with the digital media industries ensure great opportunities for students looking to design, build or manage the interactive products and services of the future.
学校与数字媒体行业的良好关系为希望设计，构建或者管理未来互动产品和服务的学生提供了巨大的机会。
Course content
课程模块
You’ll develop key skills in digital media design and production from Year 1, as well as an understanding of different theories and approaches in communication and media. At the same time, you’ll examine the cultural, technological, political and economic contexts that have shaped the development of digital media and the research that will shape its future.
同学们将从第一年开始学习数字媒体以及制作的关键技能，以及对通信和媒体中不同理论和方法的理解。与此同时，同学们还将研究塑造数字媒体发展的文化，技术，政治和经济背景以及塑造其未来的研究。
Year1
Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as “’PFP’
Compulsory modules:
Introduction to Media and Communication Research PFP
Understanding Digital Media
Interface Design
Design for Digital Media
Introduction to Media and Communication Theory
Optional modules:
Candidates will be required to study up to 20 credits from the following optional modules:
The History of Communication
Animation and Interactivity
Pre-requisite for: COMM271520 creditsNot running in 202021 Discovery modules:
Candidates may study 0-20 credits of Discovery modules
Year 2 will allow you to build on this foundation, as you develop advanced skills in web programming, study visual communication and work on real industry briefs. You’ll also develop your research skills and choose from a range of optional modules to tailor your studies according to your own interests and career plans. You could study media policy, digital storytelling, video games, motion graphics and design among many other topics.
第二年开始同学们将可以被允许在此基础上进一步发展，因为同学们将开发网络编程的高级技能，学习视觉交流和处理真实的行业简报。同学们还要学习研究技能，并从一系列的模块中进行选择，已根据同学们自己的兴趣和职业规划定制自己的学习。同学们可以在许多其他主题中学习媒体政策，数字讲故事，视频游戏，动画设计。
Year2
Students must study 120 credits in total (a mixture of compulsory and optional or discovery modules). To pass the year they must pass 100 credits including all modules flagged as “’PFP’
Compulsory modules:
Programming for Digital Media
Working in Digital Media Teams
Communication Research Methods
Pre-requisite for: COMM391020 creditsSemester 2 (Jan to Jun)Optional modules:
Candidates will be required to study 20 credits from the following optional modules:
Visual Communication
Digital Media and the Senses
Candidates will be required to study 0-20 credits from the following optional modules:
Technology in Communication and Media
Communication Skills
Digital Cultures
Media Policy
Motion Graphics
Digital Communications Across Cultures
Candidates will be required to study 20 credits from the following optional modules:
Videogames: Identities in Play
Eco-Design: Understanding Design's Role in Global Ecology
Colour: Art and Science
Principles of Typography
Discovery modules:
Candidates may study 0 - 20 credits of discovery modules. In either semester 1 or semester 2 but not both.
By your final year you’ll have the skills and knowledge to produce a substantial piece of independent project work, either applying your research skills to complete a dissertation on a media-related topic of your choice or developing your own digital media product, service or campaign, from initial pitch through to finished product.
在同学们的最后一年，同学们将拥有完成大量独立项目工作的技能和知识，或者运用自己的研究技能完成自己选择的媒体相关主题论文，或者开发自己的数字媒体产品，服务或者活动，从最初理念到成品。
At the same time, you’ll gain a good grounding in legislation, policy and regulation surrounding digital media, and select more optional modules in areas ranging from documentary journalism to information design. You could also choose to complete a four-week work placement to gain practical experience in a related industry.
同时，你将在数字媒体的立法、政策和法规方面获得良好的基础，并在从纪实新闻到信息设计等领域选择更多的可选模块。你也可以选择完成为期四周的工作安排，以获得相关行业的实践经验。
对于，为什么选择利兹大学作为参考的原因是，利兹大学的传媒学院有着非常高的荣誉。学院有着一流的设备和场地提供给学生使用，包括学校的专业数字媒体实验室配备了专业的网络和图形设计软件Adobe Creative Cloud, 同学们还可以访问学校的40个编辑套件，这些套件配备了最新的Avid 视频编辑软件和Photoshop, 配备Burli 的无线电工作室以及配有大型绿色屏幕区域的电视演播室和画廊。
除了为数码录像机，摄像机，剧照相机等设备提供广泛的贷款服务以外，学校还拥有58座的菲尔泰勒电影院。它在学期期间每周放映电影2次，并配备高清视屏投影设备，16毫米和35毫米电影放映机和杜比数字环绕声。
在数字媒体专业的学生未来的就业方向包括但是不限于网页设计、社交媒体分析、内容写作、在线营销、广告、平面设计、项目管理和电子商务。许多人都在著名的组织如BBC、卫报、ITV、MTV和M&C Saatchi建立了职业生涯。
学习数字媒体是对于本科学生一个非常好了解媒体制作整个产业运作方式的专业，同学们不仅可以学习到专业的理论知识，同时还可以参与到媒体实践的动手操作中，非常适合未来想做自媒体，或者进入媒体公司从事实际制作工作的同学们。
NOTE：部分内容来源网络，更多传媒专业留学信息，欢迎留言咨询。
