相似之处
- 目标：两个专业都关注如何促进产品、服务或品牌的市场影响力，旨在理解消费者行为、传播策略和市场动态。
- 技能：都强调沟通能力、创造力、数据分析、市场调研和品牌建设。
- 实践导向：都强调实际操作，如广告设计、市场策略制定、消费者调研等。
关键区别
表格
美国典型的硕士项目
市场营销（Marketing）
- Examples：
- University of Pennsylvania – Wharton School：Master of Business Administration (MBA) with Marketing Major
- Columbia University – Columbia Business School：MBA in Marketing
- University of Michigan – Ross School of Business：MBA with Marketing Concentration
- Northwestern University – Kellogg School of Management：MBA concentrations, including Marketing
- NYU Stern School of Business：MBA与专业方向（含市场营销）
广告学（Advertising / Creative Advertising）
- Examples：
- University of Texas at Austin – Moody College of Communication：Master of Advertising
- Savannah College of Art and Design (SCAD)：MFA in Advertising
- University of Texas at Austin – Stan Richards School of Advertising & Public Relations：硕士项目专注于广告策略和创意
- Ohio University：Master of Arts in Advertising
其他相关项目
- Brand Management/Strategic Communication等专业也涵盖了市场营销和广告学内容。
