约克大学市场营销课程内容调整-新东方前途出国

        为大家整理约克大学通知原文如下：

　　Dear MSc Global Marketing Applicant at The York Management School.

　　We would like to tell you about some improvements and minor adjustments to the MSc Global Marketing programme.

　　Based on them we have introduced a new module and changed the order in which we deliver some of the modules in the programme.

　　The web pages are undergoing updating and will reflect these changes soon.

　　The programme structure is now as follows:

　　MSc Global Marketing

　　TERM 1 Global Marketing

　　International Business Strategy

　　Marketing Research and Analytics in a Global Environment

　　TERM 2 Brand Management

　　Ethical Marketing and Sustainability

　　Qualitative Research Methods

　　One of these two optional modules:

　　Managing the Customer Experience

　　Digital Marketing Strategy

　　TERM 3 Quantitative Methods And Data Analysis

　　Dissertation

　　These changes will come into effect 2014 -15.