Four Peruvian companies selected to host MIT Sloan Global Entrepreneurship Lab projects
四家秘鲁公司被选中主办麻省理工学院斯隆全球创业实验室项目
Jan 17, 2020
2020年1月17日
Now in its 20th year, ‘G-Lab’ helps to promote entrepreneurship across Peru
“G-Lab”已经成立20年了，它有助于促进秘鲁各地的创业精神
Cambridge, Mass., January 17, 2020— They are four Peruvian companies poised to expand globally and are interested in exploring how best to take that next significant step. Now, AGP Group, KO Group, Maria Almenara and RIMAC have been selected to host Global Entrepreneurship Laboratory (G-Lab) projects in collaboration with the MIT Sloan School of Management, founder of the international entrepreneurial program. The companies were chosen based on their business models, growth potential, and successes to date.
马萨诸塞州剑桥市，2020年1月17日-他们是四家准备在全球扩张的秘鲁公司，有兴趣探索如何最好地采取下一个重要步骤。现在，AGP集团、KO集团、Maria Almenara和RIMAC已被选中与麻省理工学院斯隆管理学院（MIT Sloan School of Management）合作，主持全球创业实验室（G-Lab）项目。这些公司是根据他们的商业模式、增长潜力和迄今为止的成功而选择的。
Teams of MBA students from MIT Sloan—one of the world’s top-ranked business schools—will be working on-site at the companies in Peru throughout January to provide them with high-impact insight and analysis.
麻省理工学院斯隆商学院（MIT-Sloan）的MBA学生团队是世界一流商学院之一，今年1月，他们将在秘鲁的这些公司现场工作，为他们提供高影响力的洞察力和分析。
This year marks G-Lab’s 20th anniversary. Since 2000, nearly 2,500 MIT Sloan G-Lab students have worked with host companies on 643 projects at 482 startups in emerging and frontier markets in 54 countries. To date, nearly 20 G-Lab projects have been hosted in startups and companies across Peru.
今年是G-Lab成立20周年。自2000年以来，近2500名麻省理工斯隆G-Lab的学生在54个国家的482家新兴市场和前沿市场的初创企业中，与主办公司合作了643个项目。迄今为止，已有近20个G-Lab项目在秘鲁各地的初创企业和公司中举办。
When determining project scope, host companies draw from a broad spectrum of business challenges such as growth, new market entry, pricing, marketing, benchmarking, fundraising, and financial strategy. G-Lab strongly emphasizes concrete “leave-behinds” as a primary component of the teams’ project deliverables. In the process, the MBA students gain real-world experience in creating, developing and running young enterprises with diverse economic infrastructures as well as thinking about the role of politics, culture, and other non-economic variables.
在确定项目范围时，东道主公司从广泛的业务挑战中汲取经验，如增长、新市场进入、定价、营销、基准、筹资和财务战略。G-Lab强烈强调具体的“落后”是团队项目交付成果的主要组成部分。在这个过程中，MBA学生获得了创造、发展和经营具有多样化经济基础设施的年轻企业的现实经验，以及思考政治、文化和其他非经济变量的作用。
Meet the Companies
会见公司
AGP Group is one of the world’s leading specialty glazing manufacturers, with a developed portfolio of products for the automotive, marine, mass transit and security segments. In 2014, AGP launched their newest future-oriented division: AGP eGlass. With a value proposition focused on identifying and responding to modern trends in electrification, connectivity, shared mobility, autonomous driving and performance, eGlass offers solutions tailored for the vehicles of the future. MIT students will be working on a new market entry and strategic growth plans for new technologies of the Group’s eGlass division.
AGP集团是世界领先的特种玻璃制造商之一，为汽车、船舶、公共交通和安全部门开发了一系列产品。2014年，AGP推出了他们最新的面向未来的部门：AGP eGlass。eGlass的价值主张侧重于识别和响应电气化、连接性、共享移动性、自动驾驶和性能方面的现代趋势，为未来的车辆提供量身定制的解决方案。麻省理工学院的学生们将为该集团的eGlass部门的新技术制定一个新的市场进入和战略增长计划。
The KO Group has built a successful lifestyle and wellness brand with physical locations in Peru, Chile, and Colombia. They are now looking to enhance their current use of digital technologies and extend their philosophy to places beyond where they are physically located through a digital ‘Wellness University.’ The MIT Sloan G-Lab team is examining how fitness companies leverage digital technologies while outlining a future vision and strategy for their Wellness University.
KO集团在秘鲁、智利和哥伦比亚建立了一个成功的生活方式和健康品牌。他们现在希望通过一所数字“健康大学”，提高他们目前对数字技术的使用，并将他们的理念扩展到他们实际所在的地方以外的地方。麻省理工学院斯隆G-Lab团队正在研究健身公司如何利用数字技术，同时勾勒出他们未来的愿景和战略健康大学。
Maria Almenara is Lima’s first bakery offering fresh homemade desserts – using Maria’s family recipes – at large scale. Maria Almenara currently operates one production center and two stores in Peru, in addition to a B2B line that supplies pastries to some of Peru’s largest food and beverage players. Maria Almenara has built a standardized supply chain and high-capacity production processes, which optimize for costs and time. Its operational excellence has been transferred to a B2C line, which leverages theses efficiencies to serve customers directly through its stores and delivery channel. Maria Almenara has built a B2C model that is ready to scale, and the next goal is to penetrate this segment through additional flagship stores openings and dark kitchen for delivery, in order to consolidate its market share in Peru by 2021 (currently Maria Almenara is ranked on Peru’s most popular delivery app, Rappi). Maria Almenara is working with MIT Sloan students to evolve into a data-driven company, so that Maria Almenara can meet the new challenges of maintaining the high quality and the freshness value of its products.
Maria Almenara是利马第一家大规模提供新鲜自制甜点（使用Maria的家庭食谱）的面包店。Maria Almenara目前在秘鲁经营一个生产中心和两家商店，此外还有一条B2B线，为秘鲁一些最大的食品和饮料供应商提供糕点。Maria Almenara建立了一个标准化的供应链和高产能的生产流程，优化了成本和时间。其卓越的运营已转移到B2C业务线，该业务线利用这些效率直接通过其门店和配送渠道为客户提供服务。Maria Almenara已经建立了一个可以扩展的B2C模式，下一个目标是通过额外的旗舰店开业和黑暗厨房交付来渗透这一细分市场，以便到2021年巩固其在秘鲁的市场份额（目前Maria Almenara在秘鲁最受欢迎的交付应用Rappi上排名）。Maria Almenara正与麻省理工学院斯隆分校的学生合作，发展成为一家数据驱动的公司，这样Maria Almenara就可以应对保持产品高质量和新鲜度价值的新挑战。
Rimac, Peru’s largest insurance company, provides life, health, accident, home, travel, retirement and vehicle insurance. It also provides insurance for companies. Over the last three years, Rimac has developed several Artificial Intelligence & Data Analytics models. MIT Sloan students will be working on benchmarking and new market-entry strategies.
秘鲁最大的保险公司Rimac提供人寿、健康、事故、住房、旅行、退休和车辆保险。它还为公司提供保险。在过去的三年里，Rimac开发了几种人工智能和数据分析模型。麻省理工学院斯隆分校的学生将致力于标杆管理和新的市场进入策略。
Action Learning
行动学习
“Across Peru, smart people are running good companies and looking to create more good jobs," says MIT Sloan Professor Simon Johnson, the former chief economist of the International Monetary Fund who co-founded the program in 2000. “Over the past twenty years, it has been a privilege – and an education – for our students to find ways to be helpful. Everyone returns to the United States impressed with the energy and intensity of the CEOs in these companies.”
“在秘鲁各地，聪明人都在经营好公司，并希望创造更多的好工作，”麻省理工学院斯隆（MIT Sloan）教授、国际货币基金组织（imf）前首 席经济学家西蒙•约翰逊（Simon Johnson）说，他于2000年共同创立了这一项目。“在过去的20年里，我们的学生有幸找到帮助他们的方法，这是一种教育。每个回到美国的人都对这些公司CEO们的精力和强度印象深刻。”
G-Lab—based on the MIT Sloan Entrepreneurship Lab (E-Lab) model launched in 1992—is one of 15 pioneering Action Learning labs available to students at MIT Sloan. While project activities vary, they are united by common themes, including experiential, reflective, and peer learning; faculty mentoring; real-world problem solving; knowledge transfer; and, perhaps unique to MIT Sloan, a student team engagement intended to have a measurable business, which often includes a social impact. These real-time management challenges bring theory to life.
基于麻省理工学院斯隆创业实验室（E-Lab）模式的G-Lab于1992年推出，是麻省理工学院斯隆学院提供给学生的15个先锋行动学习实验室之一。虽然项目活动各不相同，但它们是由共同的主题统一起来的，包括体验式、反思性和同伴学习；教员指导；现实世界的问题解决；知识转移；也许是麻省理工斯隆学院独有的，学生团队的参与旨在产生可测量的业务，通常包括社会影响。这些实时管理的挑战给理论带来了生机。
About the MIT Sloan School of Management
关于麻省理工斯隆管理学院
The MIT Sloan School of Management, based in Cambridge, Massachusetts, USA, is one of the world’s leading academic sources of innovation in management theory and practice. With students from more than 60 countries, it develops effective, innovative, and principled leaders who advance the global economy.
麻省理工斯隆管理学院位于美国马萨诸塞州剑桥市，是世界上管理理论和实践创新的主要学术来源之一。它拥有来自60多个国家的学生，培养出高效、创新和有原则的领导人，推动全球经济的发展。
