纽约大学斯特恩营销专家可就购物趋势发表评论-新东方前途出国

　　纽约大学斯特恩营销专家可就黑色星期五、小企业星期六、网络星期一和2019年假日购物趋势发表评论

　　November 19, 2019

　　2019年11月19日

　　NYU Stern marketing faculty are available to offer perspectives on this season's holiday trends. In addition to commentary on Black Friday, Small Business Saturday and Cyber Monday, the following professors can speak to what we will see this year around brick and mortar stores, digital/mobile trends, luxury retail, tech gifts and more.

　　纽约大学斯特恩营销学院可以提供对本季假期趋势的看法。除了“黑色星期五”、“小企业星期六”和“网络星期一”的评论外，以下教授还可以讲述今年我们将在实体店、数字/移动趋势、奢侈品零售、科技礼品等方面看到的情况。 在线咨询

　　Topics include:

　　主题包括：

　　Perception vs. reality on advertising and promotions: Top ad campaigns of the holiday season: Professor Tülin Erdem analyzes winners and losers in this year’s marketing campaigns. The truth around free shipping + limited-time offers: Professor Priya Raghubir demystifies retailer pricing strategies for shoppers. Shopping local on Small Business Saturday: Professor Jeffrey Carr discusses how startups and small businesses can maximize sales opportunities this season. The retail landscape: Is Brick and Mortar back in style? Professors Allen Adamson and Joel Steckel, co-authors of Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World, examine why so many retailers fail to stay relevant (Radio Shack), and how retailers from travel to toys need to shift their business strategy to remain competitive in the rapidly changing marketplace. Trade war with China leads to an uptick in toy prices. Professor Russell Winer explains the latest consumer trends and breaks down the holiday retail landscape. He points to price sensitivity as a key issue this year because of tariffs on products imported from China. What’s new in luxury and which retail format is a winner for department stores? Professor Thoma? Serdari, a strategist in luxury marketing and branding, shares insights on luxury marketing and new retail strategies, including concept stores. All things tech: Screens compel us to overspend: Professor Adam Alter, author of Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked, offers insights into how tech companies ensure that we’ll overspend at the holiday time. Plus, he looks at households avoiding screens to spend quality time with family and friends. Nintendo is changing the game! Xbox and Sony cling to the traditional video game console business: Professor Sunder Narayanan shares his perspective on disruption in the gaming industry based on tablets and smartphones and how companies are reacting. Cyber Monday dominates as consumers shop with Alexa and on mobile! Professor Anindya Ghose, author of Tap: Unlocking the Mobile Economy, examines how voice-activated shopping devices (voice AI) are gaining in popularity and how retailers are leveraging tech and data analytics to create a better mobile, online and offline shopping experience this holiday season. Talk of curbing tech addiction is just that, talk. Professor Andrew Breen points to increased spending on tech products, including smartphones, video games and streaming boxes, and shares early evidence that screen time controls are rarely used to self-regulate but instead used by parents for their kids’ devices. The future of holiday shopping: Professor Amy Webb, founder of the Future Today Institute, looks at the future of retail in an AI world and explains how shoppers plan for the holidays. 在线咨询

　　广告与促销的认知与现实：假日季的顶 级广告活动：Tülin Erdem教授分析了今年营销活动的赢家和输家。免费送货+限时优惠的真相：Priya Raghubir教授为购物者揭开了零售商定价策略的神秘面纱。星期六，小企业在本地购物：Jeffrey Carr教授讨论了本季初创公司和小企业如何最大化销售机会。零售业前景：砖头和灰泥又流行起来了吗？Allen Adamson教授和Joel Steckel教授是《前移：在快速变化的世界中，最好的公司如何保持相关性》的合著者，他们研究了为什么如此多的零售商没有保持相关性（广播棚屋），以及从旅游到玩具的零售商需要如何改变他们的商业战略，以在快速变化的市场中保持竞争力。与中国的贸易战导致玩具价格上涨。拉塞尔·怀纳教授解释了最新的消费趋势，并打破了假日零售业的格局。他指出，由于对从中国进口的产品征收关税，价格敏感性是今年的一个关键问题。奢侈品的新特点以及哪种零售模式是百货公司的赢家？奢侈品营销和品牌策略师托马塞尔达里教授分享了对奢侈品营销和包括概念店在内的新零售战略的见解。科技的一切：屏幕迫使我们超支：《不可抗拒：上瘾科技的兴起》和《让我们上瘾的生意》一书的作者亚当·奥尔特教授，就科技公司如何确保我们在节日期间超支提供了见解。此外，他还研究了避免屏幕的家庭，以便与家人和朋友共度美好时光。任天堂正在改变游戏！Xbox和索尼坚持传统的视频游戏机业务：森德纳拉亚南教授分享了他对基于平板电脑和智能手机的游戏行业的颠覆以及公司的反应的看法。网络星期一占主导地位的消费者购物与亚历克斯和移动！《Tap：开启移动经济》（Unlocking the Mobile Economy）一书的作者Anindya Ghose教授研究了语音激活购物设备（voice AI）如何越来越受欢迎，以及零售商如何利用技术和数据分析，在这个假期创造更好的移动、在线和离线购物体验。抑制技术成瘾的说法就是这样，说吧。安德鲁·布林教授指出，包括智能手机、视频游戏和流媒体盒在内的科技产品支出增加，并分享了早期证据，即屏幕时间控制很少用于自我调节，而是被父母用于孩子的设备。假日购物的未来：未来今日研究所的创始人艾米·韦伯教授着眼于人工智能世界中零售业的未来，并解释了购物者如何规划假日。