链接:https://carey.jhu.edu/programs/master-science-programs/ms-marketing
Required courses (24 credits):
Business foundations (8 credits)
· BU.520.601 Business Analytics
· BU.131.601 Business Leadership and Human Values
· BU.410.620 Marketing Management
· BU.510.601 Statistical Analysis
Functional core (16 credits)
· BU.420.710 Consumer Behavior
· BU.450.760 Customer Analytics
· BU.510.650 Data Analytics
· BU.410.601 Marketing Research
· BU.450.710 Marketing Strategy
· BU.430.720 Pricing Analysis
· BU.450.765 Social Media Analytics
· BU.450.750 Strategic Market Intelligence
|