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约翰霍普金斯

Master of Science in Marketing

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纽约大学 MS in Integrated Marketing

学生背景

院校：大连理工大学

专业：英语

GPA：3.96

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约翰霍普金斯大学-项目介绍

网址查询

https://carey.jhu.edu/programs/master-science-programs/ms-marketing-full-time

项目概况

考虑到全球范围内开展业务的步伐加快，有竞争力的营销专业人员必须了解适当的定量和定性营销方法，以获得消费者的见解。为建立未来市场营销所需的专业知识和技能提供了基础，该项目为STEM，专注于市场分析，培养对市场理论，分析和实际应用的更深入理解的技能。

课程设置（总计36-credit）

Required courses (24 credits)必修课

Business foundations (6 credits)

· Business Communication

· Business Leadership and Human Values

· Statistical Analysis

Functional core (10 credits)

· Consumer Behavior

· Marketing Management

· Marketing Research

· Social Media Analytics

· Strategic Market Intelligence

STEM courses (8 credits)

· Customer Analytics

· Data Analytics

· Marketing Strategy

· Pricing Analysis

Electives (12 credits)选修课

Students choose 6 courses from the following:

· Accounting and Financial Reporting

· Advanced Behavioral Marketing

· Branding and Marketing Communications

· Business Law

· Business-to-Business Marketing and Channel Strategy

· Customer Relationship Management

· Designing Experiments

· Integrated Digital Marketing

· New Product Development

· Python for Data Analysis

· Retail Analytics

· Sales Force Management

· One Carey elective of your choice

未来就业方向

Graduates of this program work in a variety of industries including technology, manufacturing, media and entertainment, real estate, and health care. Here are just a few organizations where program alumni are making an impact.

Companies (sample)公司

· Baltimore Jazz Alliance

· Bloomberg

· Children’s Hospital of Philadelphia

· IBM

· Johnson & Johnson

· Kraft Heinz

· Lenovo

· L’Oreal

· MARS

· Medifast

· Nestle

· Proctor & Gamble (P&G)

· Tiffany & Co.

· Unilever

· World Financial Group

Titles (sample):岗位

· Account Supervisor

· Board Development Specialist

· Business Development

· Data Analyst

· Digital Marketing Manager

· Marketing Director

· Marketing Manager

· Product Manager

· Research Analyst

· Sales Force Management
· One Carey elective of your choice

未来就业方向
Graduates of this program work in a variety of industries including technology, manufacturing, media and entertainment, real estate, and health care. Here are just a few organizations where program alumni are making an impact.
Companies (sample)公司
· Baltimore Jazz Alliance
· Bloomberg
· Children’s Hospital of Philadelphia
· IBM
· Johnson & Johnson
· Kraft Heinz
· Lenovo
· L’Oreal
· MARS
· Medifast
· Nestle
· Proctor & Gamble (P&G)
· Tiffany & Co.
· Unilever
· World Financial Group
Titles (sample):岗位
· Account Supervisor
· Board Development Specialist
· Business Development
· Data Analyst
· Digital Marketing Manager
· Marketing Director
· Marketing Manager
· Product Manager
· Research Analyst
· Sales and Marketing Executive
· Senior Product Manager
纽约大学-项目介绍
网址查询
https://www.sps.nyu.edu/homepage/academics/masters-degrees/ms-in-integrated-marketing.html
项目概况

该项目由NYU SPS Division of Programs in Business, Department of Integrated Marketing and Communications共同授课。提供营销策略和实践，以确保在当今全球商业环境中的竞争优势。

市场营销是一种增长驱动力，有着广泛的应用——品牌管理、数字营销、内容营销、营销分析和搜索引擎优化等。整合所有这些技能，这个学位结合了纽约 广告公司和数字公司实习，再加上纽约大学著名的教育水平，将商业概念转化为有竞争力和差异化的产品和服务。

课程设置（总计42 credits）

往届就业走向
Students who graduate with a Marketing Degree are trained to design, manage, and measure impactful marketing campaigns across multiple media e.g., digital, TV, social media etc. and set strategies to grow brands, services, products, and organizations.

Students who graduate with a marketing degree go on to be brand managers, digital marketing managers, social media managers, marketing analysts, marketing strategists, media planners, campaign managers, among several other roles.

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