Shopping is arguably the most common daily routine of people, and a series of factors are at work when people do their shopping. Some people believe that our buying habits are determined by how old we are, but I think it is not always the case.
Most people would be influenced by their personal value and social settings when they go shopping. In other words, with diversified educational background and social roles, people will probably make different purchasing decisions, even if they are from the same age group. For instance, when buying cars, one person may choose a designer car for his pursuit for materials, whereas his peers would go for a new energy vehicle due to environmental concerns, and yet others who believe in simply lifestyle may be satisfied with just a scooter.
Another key factor is finance. Higher disposable income allows people to spend more on luxurious items, while a mediocre income compels people to prioritize basic needs like education, groceries, and clothing. Financial condition not only influences what we buy, but also how often we do our shopping. Lower income individuals would be much more prudent and consider less about renewal and replacement of their daily items.
Having said that, age is also one of the primary factors that impact our buying behavior. A teenager’s purchasing choices often seem much more vibrant and flashier than an elderly person. Meanwhile, middle-aged people would naturally focus more on purchasing properties, houses, or vehicles. However, it would be too simplistic to consider age as more influential than other driving forces.
In conclusion, since it is never straightforward to define people’s buying pattern, the determining factors influencing consumer habits would seem endless and impossible to pin down. Therefore, age is just one of the many equally important factors, including but not limited to personal background and beliefs, and financial status.