随着近年来留学生数量的增加,留学生的专业选择也越来越多样,广告行业作为一个竞争大,收益高的行业,越来越受到学生的青睐,赴美国读广告专业的学生也逐渐增多,那么美国广告专业研究生申请条件有哪些?研究方向主要是哪些?开设的课程是偏艺术还是理论?下面就针对美国广告学研究生申请与就业做出详细介绍。
免费留学评估 在线咨询 美国留学频道
美国广告学分支专业 >>立即咨询
Management Track: The management track will prepare students for careers in account management, media, account planning, or advertising research.
Creative Track: The creative track will prepare students for careers in art direction or copywriting.
Thesis Track: The thesis track will prepare students for careers in marketing research or education.
美国广告学主要课程内容
综合基础课程:Advertising and Society,Writing for Media Professionals,Principles and Practices of Advertising,Advertising Campaigns 以下是任一方向的课程
管理方向(Management track concentration courses):Account Planning;Interactive Marketing Communication;Advertising Media Planning and Buying ;Contemporary Mass Communication;Communication Theory;Ad Management; Communication Research;Problem Solving in Advertising
创造方向(Creative track concentration courses): Creating Broadcast Advertising;Contemporary Mass Communication;Ad Copy & Design (first semester);Advanced Art Direction;Advanced Copywriting;Portfolio Development I (second semester); Portfolio Development II (third semester)
研究方向(Thesis track concentration courses):Contemporary Mass Communication;Communication Theory; Advertising Management;Communication Research; Advanced Communication Research for Thesis Track; Thesis Research for Thesis Track
美国广告学研究生职业前景 >>立即咨询
就业方向:广告设计人员,企划人员,美术指导,广告客户经理,广告销售策划,资深写得可以做到广告创意总监等。
就业市场:广告代理公司,传媒业,或者组织机构的市场策划,研究机构等。 >>点击进入美国留学频道
了解更多美国留学信息,欢迎拨打010-62605599转美国部 【在线咨询请点击】
官方微信:新东方前途出国(微信帐号:xdfqiantu)
手机客户端:前途留学通
新浪官方微博:@新东方前途出国留学 http://e.weibo.com/xdflx
【相关阅读】
今秋美国名校录取了多少中国留学生?
大一至大四 赴美读研时间规划
中国人多的美国高中好不好?
国内高分生为何申请美国名校失败?