Master of Public Relations and Advertising 公共关系与广告学硕士 1年
Stream Outline课程介绍
The Master of Public Relations and Advertising (MPRA) will provide graduates or those seeking to change careers a professionally relevant, rigorous education in public relations and advertising. As a student you will be challenged to and equipped to think critically and innovatively in your development of PR and advertising strategies. Merging contemporary theory and academic rigour with creativity, research, and practical industry skills, the Master of Public Relations and Advertising is ideal for industry professionals seeking to advance their career, as well as career-changers wanting to enter a vibrant and rapidly evolving industry. The Master of Public Relations and Advertising combines creative approaches with in-depth knowledge of the theory and research behind the planning and implementation of highly successful public relations and advertising strategies.
Stream Structure所学课程
To qualify for the award of the degree, a student must successfully complete:
Advanced disciplinary courses (18-24 UOC)
· MDIA5028 Critical Perspectives PR & Adv (6 UOC)
AND EITHER
Research Path (18 UOC)
· ARTS5100 Research Methods: Theory and Practice (6 UOC)
· MDIA5008 Media Research Project (12 UOC)*
If a student withdraws from the Research Path, the course ARTS5100 will be considered a prescribed elective.
* This course can only be taken in the final semester of enrollment, requires successful completion of at least 24 UOC and a minimum WAM of 75. Students must have completed or be concurrently enrolled in ARTS5100 and must obtain permission from the program authority.
OR
Practice Path (12 UOC)
· MDIA5030 Brand Cultures (12 UOC)
Students may complete both pathways.
Prescribed electives (24-30 UOC)
· LAWS8139 Law and the Culture Industries (6 UOC)*
· LAWS8141 Censorship Contempt & Media (6 UOC)*
· MARK5820 Events Management & Marketing (6 UOC)
· MDIA5000 Understanding Contemporary Med (6 UOC)
· MDIA5001 Writing for Media (6 UOC)
· MDIA5002 Broadcast Journalism (6 UOC)
· MDIA5003 Online and Mobile Media (6 UOC)
· MDIA5004 Media and Public Relations (6 UOC)
· MDIA5005 Sports, Media and Culture (6 UOC)
· MDIA5006 Feature Writing (6 UOC)
· MDIA5007 Media Ethics and Law (6 UOC)
· MDIA5021 Advertising and creativity (6 UOC)
· MDIA5022 Corporate communication (6 UOC)
· MDIA5023 Public relations strategy (6 UOC)
· MDIA5024 Advertising Strategy (6 UOC)
· MDIA5027 Promotional games (6 UOC)
· MDIA5100 Industry Internship (6 UOC)
· SDES9204 Design Communication (6 UOC)
· SOMA9741 Writing for Digital Media (6 UOC)
Master of Journalism and Communication 新闻与大众传媒硕士 1年
Stream Structure所学课程
To qualify for the award of the degree, a student must successfully complete:
Advanced disciplinary courses (12-18 UOC)
Research Path (18 UOC)
· ARTS5100 Research Methods: Theory and Practice (6 UOC)
· MDIA5008 Media Research Project (12 UOC)*
If a student withdraws from the Research Path, the course ARTS5100 will be considered a prescribed elective.
* This course can only be taken in the final semester of enrollment, requires successful completion of at least 24 UOC and a minimum WAM of 75. Students must have completed or be concurrently enrolled in ARTS5100 and must obtain permission from the program authority.
OR
Practice Path (12 UOC)
· MDIA5010 Literary Journalism (12 UOC)
Students may complete both pathways.
Prescribed electives (30-36 UOC)
· COMD5000 NGOs and Development (6 UOC)
· COMD5001 Internat. Development Policy (6 UOC)
· CRIM5001 Explaining Crime 2 (6 UOC)
· LAWS8139 Law and the Culture Industries (6 UOC)*
· LAWS8141 Censorship Contempt & Media (6 UOC)*
· MDIA5000 Understanding Contemporary Med (6 UOC)
· MDIA5001 Writing for Media (6 UOC)
· MDIA5002 Broadcast Journalism (6 UOC)
· MDIA5003 Online and Mobile Media (6 UOC)
· MDIA5004 Media and Public Relations (6 UOC)
· MDIA5005 Sports, Media and Culture (6 UOC)
· MDIA5006 Feature Writing (6 UOC)
· MDIA5007 Media Ethics and Law (6 UOC)
· MDIA5021 Advertising and creativity (6 UOC)
· MDIA5022 Corporate communication (6 UOC)
· MDIA5023 Public relations strategy (6 UOC)
· MDIA5024 Advertising Strategy (6 UOC)
· MDIA5027 Promotional games (6 UOC)
· MDIA5100 Industry Internship (6 UOC)
· POLS5125 Politics of International Law (6 UOC)
· SOCW7852 Politics of International Aid (6 UOC)
· SOMA9741 Writing for Digital Media (6 UOC)
