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林文俊大学城亚洲部主管

20秋香港录取案例分享 - 香港中文大学
  • 案例分类:
  • 录取专业:广告学
  • 录取时间:2020年3月
  • 奖学金:
  • 申请语言成绩:IELTS 7.0
  • 申请人GPA:3.5/5.0
  • 申请人毕业院校:暨南大学
  • 申请人所学专业:市场营销
  • 录取院校:香港中文大学
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背景介绍

申请难点

留学规划与提升

The M.S.Sc. in Advertising is a one-year full time or two-year part time taught programme that aims at training professionals at higher levels for the Hong Kong advertising and marketing communications industry. The curriculum is designed to help students acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising and marketing communications campaigns and activities. 
 
Graduates of the programme are expected to take up key positions within advertising agencies or advertisers’ offices, and contribute to the development of the advertising and marketing communications industry in Hong Kong as well as the greater China region.
 

院校解读

留学方案

案例分析

Students will have in-depth and critical insight on the relationship between advertising and society
 
Students will acquire necessary skills and experience to take on the challenge of the vibrant advertising and marketing communications industry
 
Students will be legally and ethically responsible decision makers for media and creative strategies guided by theoretical research
 
Students will acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising campaigns
 
Students will deploy creative ideas to solve challenges in life and business
 
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