背景介绍
申请难点
留学规划与提升
The M.S.Sc. in Advertising is a one-year full time or two-year part time taught programme that aims at training professionals at higher levels for the Hong Kong advertising and marketing communications industry. The curriculum is designed to help students acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising and marketing communications campaigns and activities.
Graduates of the programme are expected to take up key positions within advertising agencies or advertisers’ offices, and contribute to the development of the advertising and marketing communications industry in Hong Kong as well as the greater China region.
院校解读
留学方案
案例分析
Students will have in-depth and critical insight on the relationship between advertising and society
Students will acquire necessary skills and experience to take on the challenge of the vibrant advertising and marketing communications industry
Students will be legally and ethically responsible decision makers for media and creative strategies guided by theoretical research
Students will acquire strategic, innovative, managerial, creative and analytic skills that are required of practitioners who plan, integrate and implement successful advertising campaigns
Students will deploy creative ideas to solve challenges in life and business
