请选出正确答案,共10题,每题10分,满分100分:

1. What is a social enterprise concerned with?

A Profit maximisation

B Maximising market share

C Providing public service

D Running a business to create social benefits

E Benefits of employees

2. Where can formal employee training and education take place?

A Colleges

B In the workplace

C Training centres

D All of the above

E B and C

3. Which of the following motivators is the most basic need in Maslow's hierarchy?

A Safety

B Belonging

C Physiological

D Esteem

E Self-actualisation

4. Specialisation is a feature of which organisational structure?

A Matrix

B Divisional

C Multi-divisional

D Functional

E Multi-matrix

5. Which is not a characteristic of corporate social responsibility?

A Product safety

B Consumer rights

C Environmental policies

D Price-fixing

E Profit maximisation

6. In the 'five forces model', what is the type of competitive activity that exists between organisations?

A The potential for entry into the industry

B The threat of substitute products

C The power of customers

D The level of rivalry

E The power of suppliers

7. Of what is advertising a form?

A Focusing strategy

B Differentiation

C Cost leadership

D Growth

E Cost Focus

8. What is the term used in Ansoff's matrix for increasing market share with existing products in existing markets?

A Product development

B Market penetration

C Diversification

D Market development

E Market expansion

9. What do companies that focus on filling a gap in the market engage in?

A Direct marketing

B Traditional marketing

C Niche marketing

D Outbound marketing

E Event marketing

10. What do the four 'P's' of marketing relate to?

A Product, price, place and promotion

B Product, price, press and promotion

C Product, price, publicity and promotion

D Product, price, post and promotion

E Product, price, publicity and place

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