广告学的奥义岂容尔等随便摸透
分类:专家指南2017-05-18
从媒介的角度而言:报纸广告、杂志广告、电视广告、电影广告、网络广告、包装广告、广播广告、招贴广告、POP广告、交通广告、直邮广告这些都算是广告分类。而广告专业则培养的是具备广告学理论与技能、宽广的文化与科学知识,能在新闻媒介广告部门、广告公司、市场调查及信息咨询行业以及企事业单位从事广告经营管理、广告策划创意和设计制作、市场营销策划及市场调查分析工作的广告学高级专门人才。
那么在英国的广告专业课程设置大概是怎么样呢
以莱斯特大学Media and Advertising(媒体和广告)专业为例
其必修课有:
· Introduction to Advertising and Media
· Principles and Practice of Marketing
· Consumer Behaviour
· Promotional Cultures
· Advertising Research Methods
选修课有:
· Global Affairs: Actors, Communication and Culture
· Technology and Social Change: Global Perspectives
· International Political Communication
· Digital Media in Everyday Life
· Chinese Media in a Global Context
· Critical Approaches to Celebrity Culture
· The Culture Industries: Theory, Policy and Practice
· Advertising Strategy and Creativity
在英开设广告类专业的学校有:
1.University of Leeds(利兹大学)
Advertising and Marketing(广告及市场营销)
Advertising and Design(广告和设计)
2.University of Southampton(南安普顿大学)
Advertising Design Management (广告设计管理)
3. University of Leicester(莱斯特大学)
Media and Advertising(媒体和广告)、
Communication, Media and Advertising(通讯,媒体及广告)
4. University of Essex(埃塞克斯大学)
Advertising, Marketing and the Media(广告,营销和传媒)
Advertising, Marketing and the Media(广告市场营销和媒体)
5. Goldsmiths, University of London(金史密斯学院)
Promotional Media: Public Relations, Advertising & Marketing(宣传媒体:公 共关系,广告和市场营销)
6. Nottingham Trent University(诺丁汉特伦特大学)
Marketing(Advertising and Communications)(市场营销(广告和通讯))
7. Bournemouth University(波恩茅斯大学)
Advertising and Marketing Communications(Full-Time/Part-Time)(广告和营销传播(全日制/非全日制))
8. University of the Arts London(伦敦艺术大学)
Advertising(广告)
9. Kingston University(金斯顿大学)
Marketing Communications and Advertising(营销传播和广告)
Advertising & the Creative Economy(广告创意经济)
