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张毅亚洲主管

香港城市大学-商業及數據分析(20秋新)
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MSc Business and Data Analytics
理學碩士 (商業及數據分析)
该项目由 商学院几大部门运营,管理科学,信息系统,商学等部门。
Programme Aims and Objectives

The MSc in Business and Data Analytics (MScBDA) programme aims to cultivate students with professional knowledge of business data analytics through active learning of the theories, methods, supporting techniques across a wide range of knowledge areas such as applied statistics, big data management, data mining and social media analytics.  The MScBDA programme has three streams. Normally, a student will be admitted to either the Information Systems Management (ISM) or the Quantitative Analysis for Business (QAB) streams. Under exceptional circumstances, a student may be considered for admission to the General (G) stream.

Entrance Requirements

Applicants must:

  • hold a recognized Bachelor’s degree in any disciplines with the curricula covering appropriate mathematical knowledge.

Selection will be based on the candidate’s academic performance in previous studies, relevant working experience (if any), motivation and potential of the candidate and performance in the interview.

Applicants whose entrance qualification is obtained from an institution where the medium of instruction is not English should also fulfill the following minimum English proficiency requirement:

  • TOEFL score of 550 (paper-based test) or 59 (revised paper-delivered test) or 79 (internet-based test); or
  • Overall band score of 6.5 in International English Language Testing System (IELTS); or
  • Score 450 in the new College English Test (CET6) of Chinese mainland; or
  • Other equivalent qualifications
 
Course Description

Core Courses

  • Database Management Systems
  • Big Data & Social Media Analytics
  • Advanced Business Software Construction
  • Statistical Data Analysis
  • Applied Linear Statistical Models
  • Data Mining

Information Systems Management Stream Electives

Complete 4 electives with at least 3 chosen from the following list:

  • Management Support and Business Intelligence Systems
  • Business Data Analytics
  • Blockchain Technology and Business Applications
  • Business Intelligence Applications

The remaining elective may be a postgraduate course offered by any department in the College of Business.

Quantitative Analysis for Business Stream Electives

Complete 4 electives with at least 3 chosen from the following list:

  • Decision Analytics
  • Statistical Modelling in Economics and Finance
  • Predictive Modeling and Forecasting for Business
  • Predictive Modeling in Marketing

The remaining elective may be a postgraduate course offered by any department in the College of Business.

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